INNOVATION IN MOBILE: WHAT DEVELOPMENTS WILL FUEL FUTURE GROWTH?
The mobile games market continues to grow at a record-breaking pace. The market reached a new high in 2017 with consumers spending $14B more on mobile games in 2017 than in 2016 (SuperData Research). To put this in perspective, revenue generated by mobile games is now equal to all global movie box office sales during the same period, and mobile games now account for half of the entire global digital games market. Make no mistake about it: mobile games are big business, and the market to attract and retain users is highly competitive. This is panel will discuss what is required today to make a successful game for iOS, Android and emerging mobile platforms. How important is creativity and innovation? What developments are expected to fuel future growth in the market?
Mark van Ryswyk, Senior Vice President, Glu Mobile