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Doug Lowenstein ·
President
Entertainment Software Association
Douglas Lowenstein became the first president of the Entertainment Software Association (formerly
the Interactive Digital Software Association) in June, 1994. Since then, he has built the ESA into
the most influential and important worldwide trade body representing the computer and video game
software industry. Under Lowenstein’s leadership, ESA has created the Entertainment Software
Rating Board (ESRB), established the world’s largest trade show dedicated to interactive
entertainment, the Electronic Entertainment Exposition (E3), built a worldwide anti-piracy program,
and developed an effective federal, state, and local public policy advocacy program.
Prior to joining the ESA, Lowenstein was an executive vice president in the Washington and New York
strategic communications firm Robinson Lake Sawyer Miller, Inc. From 1986-1991, Lowenstein was a
Principal in National Strategies, Inc., a Washington public policy consulting firm. He worked for
U.S. Senator Howard Metzenbaum (D-OH), from 1982-86, spending the last two years as legislative director.
Lowenstein spent the first eight years of his career as a newspaper reporter, starting with the Buffalo
Courier Express, followed by two years at the Capitol Hill News Service and from 1976-82, in the Cox
Newspapers Washington Bureau.
Lowenstein received a B.A. degree in Political Science in 1973 from Washington University (MO). He
is the author of a book entitled Lowenstein: Acts of Courage and Belief, published in 1982 by Harcourt
Brace Jovanovich in hardback and paperback editions. The book chronicles the life of his late Uncle
Allard K. Lowenstein, a Congressman and antiwar and civil and human rights activist killed in 1980.
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Mika Salmi ·
Founder & CEO ·
Atom Entertainment, Inc.
Mika founded AtomFilms in 1998 with the vision that the creation and distribution of
entertainment was rapidly changing due to the rise of new digital technologies. After
establishing itself as a leading next-generation entertainment company, AtomFilms merged
with Shockwave.com in early 2001 to form Atom Entertainment, Inc. (formerly AtomShockwave
Corp.) Today, the company’s consumer services (Shockwave.com, AtomFilms, AddictingClips
and AddictingGames) attract more than 35 million unique users per month, comprising one of
the largest entertainment audiences on the Internet.
Prior to Atom Entertainment, Mika led business development for the media and entertainment
industries at RealNetworks. He also spent seven years in the music industry working for TVT
Records, Sony Music and EMI Music, discovering bands such as Nine Inch Nails and Presidents
of the United States of America. Mika was born in Finland and he graduated Phi Beta Kappa from
the University of Wisconsin and earned his MBA from INSEAD in Fountainebleau, France.
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Johnathan “Fatal1ty” Wendel ·
Professional Gamer
Auravision/Fatal1ty
Johnathan “Fatal1ty” Wendel is the most accomplished, professional PC Gamer in history
and is the breakthrough name and face of the sport. As the world’s most famous PC gamer he
spreads interest in PC gaming wherever he goes and, in the process, has become the sport’s
worldwide ambassador. Wendel wants PC gaming to be considered a true sport and considers himself
an “E-Sportsman.” Like any other professional athlete, he trains for hours a day and
analyzes his performances by watching videos of himself in action — all with the goal of being the
best in the world.
No one has ever come close to the earnings, titles and media coverage of Fatal1ty. His record of success
speaks for itself. He presently reigns as the only 11 time World Champion, winning titles in 5 different
games, a feat never before accomplished. Wendel started professional gaming in 1999 by entering the CPL
(Cyberathlete Professional League) tournament in Dallas and won $4,000 for placing third. Since then
Fatal1ty has traveled the globe to compete against the best in the world, winning prizes and acclaim,
including the 2005 CPL World Tour Championship in New York City for a $150,000 first place finish.
From the time Fatal1ty began to realize success he has preached a doctrine of “giving back to gaming”
and has convinced his business partners to do the same as part of their overall goal to position gaming in a
positive light. As part of this quest he has organized events that have given away a great deal of money and
prizes, including an exhibition held at The Great Wall of China for a prize of $125,000 to selected challengers
who could beat him. The relationship that has been built between him and his business partners, combined with
the sales of his own branded products, provides the capital and human resources needed to pull off these types
of attention getting promotions.
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Morgan “Rhoulette” Romine ·
Professional Gamer
Ubisoft / Frag Dolls
Morgan Romine fell in love with video games when she was six years old and she’s been playing
ever since, with online games being her current passion. Better known as “Rhoulette” in
the video game online community, helped found and build Ubisoft’s all-girl gaming team, the Frag
Dolls. As captain of the team, she serves as spokesperson, gamer, road manager, and has participated
in several panels discussing gender and games.
Romine studied anthropology and music, and played PAC10 basketball as an undergraduate at University of
California, Berkeley. During her senior year she coordinated and led a class about the “anthropology
of online gaming communities.” The lesson plan was based on extensive research into psychological,
sociological and demographic studies, and assignments involved in-game activities. Using her personal
experience with MMORPGs like EverQuest, Star Wars Galaxies, Lineage, and Dark Age of Camelot, she engaged
the class in discussions about the unique and growing social world of online games.
Her introduction to Ubisoft was through their MMORPG title, Shadowbane, where she led a clan of more than
200 players. She entered the game industry after graduating with her degree in anthropology, and now as a
Community Manager for Ubisoft she interacts directly with their core video game audience and serves as a
communication hub between the gaming communities and dev teams.
In her personal gaming life she is currently playing games like World of Warcraft, Ghost Recon Advanced
Warfighter, Halo 2, Guitar Hero, and Oblivion. Romine is excited about the continued growth and
diversification of the video game industry and how women will play an integral role as gamers and within
the business itself.
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David Higley ·
Managing Director & Head of Digital Media Technologies ·
UBS Investment Bank
David joined UBS from Prudential Volpe Technology Group where he was head of the Interactive
Media and eBusiness Groups. During his career, Dave has raised over $6 billion for his clients
and advised on over $2.5 billion in M&A and restructuring transactions.
Prior to investment banking, Dave was a securities attorney at Thelen Reid & Priest, a national
law firm based in San Francisco. During his time at Thelen, Dave was involved in numerous equity and
debt offerings and M&A transactions for emerging growth companies. Dave has a bachelors degree
in Business Administration from the University of Southern California (where he was part of the
Business Scholars Program) and a Law Degree from the University of Virginia.
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Andrew Katz ·
Partner, Corporate Group ·
MS&K
Andrew Katz is a Partner in MS&K’s Corporate Group. Katz’s expertise lies in corporate
securities and finance, with an emphasis on asset-backed securities (“asset securitization”)
and on public and private offerings of equity and debt securities, primarily as issuer’s counsel.
Another area of expertise is the representation of thrift institutions and their holding companies,
including regulatory applications and equity and subordinated capital debt securities offerings. Katz
is also adept at general corporate representation of small to middle market entrepreneurial clients and
is actively involved in all aspects of asset securitization transactions, including developing structures
for emerging asset types such as recurring revenue streams and royalty incomes.
Katz has acted as lead investor’s counsel as well as special counsel in numerous asset securitization
transactions involving recreational vehicles, auto leases, boat loans and consumer receivables. The transactions
for which Mr. Katz has been responsible have been structured utilizing collateralized notes, grantor trusts,
owner trusts and conduit financing facilities. In addition he has lead issuers’ counsel on several public
and private offerings of common stock for financial companies and on public and private offerings of subordinated
capital debentures and senior subordinated notes totaling over $800 million since 1987. Katz is also an active
speaker on asset securitization topics to both business and legal audiences.
Katz received his J.D. and B.S., both from the University of California, Los Angeles.
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Mike Vorhaus ·
Managing Director ·
Frank N. Magid Associates, Inc.
Mike founded the Magid Internet and New Media research and consultation practice in 1995,
AOL and Excite as our first two clients. Mike began the Magid Gaming Practice in 2001 with
EA and Sony Online as our first two clients. The Magid Game Practice now works with most
of the major game publishers.
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Bill Kispert ·
VP, Interactive ·
NBC Universal
Bill Kispert is Vice President, Interactive for Universal Studios Consumer Products Group. In
this role, Kispert is responsible for business and creative development of Universal Pictures
and NBC Television intellectual property in the interactive gaming space. This includes game
projects created for console, pc, online, interactive dvd, and interactive tv platforms. Recent
titles overseen by Kispert include The Chronicles of Riddick: Escape from Butcher Bay; Peter
Jackson’s King Kong: The Official Game of the Movie; The Fast and the Furious; and Scarface:
The World Is Yours. Prior to joining Universal Pictures, Kispert was a business development
executive at Disney Interactive, and an acquiring editor for Bantam Doubleday Dell Publishing
Group in New York. A native of New York City, Kispert is an honors graduate of Syracuse
University’s S.I. Newhouse School of Public Communications.
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Peter Wanat ·
Executive Producer ·
Vivendia Universal games
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John Broady ·
Director of Business Intelligence ·
CNET Networks Entertainment
John Broady, Director, Business Intelligence for CNET Networks Entertainment, manages GameSpot Trax,
which is used by marketers, retailers and investors to analyze current and future trends in gaming. Bringing
10 years of experience to his role, he provides the tools and discipline to allow the CNET Networks
Entertainment brands to make data-driven decisions which range from optimizing site performance to product
development to sales programs.
John began his career as an intern at GameSpot in 1996 and has been involved in nearly every aspect of the
online industry: production, editorial, design, sales, product management, operations, marketing, business
intelligence and management. Most recently, he served as senior product manager at Yahoo! Shopping where
he played a key role in launching Yahoo! Product Search and a new cost-per-click revenue model at Yahoo!
Shopping. As senior product manager, Yahoo Personalization, he designed and launched Universal Location
Manager, a major back-end service which allows Yahoo! properties to share location information that users enter.
John has a BA in Economics from the University of Texas at Austin.
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Michael Dowling ·
CEO ·
Interpret LLC
Michael has spent his career building new business in the entertainment, media
and interactive industries. With over 15 years of experience in media and entertainment,
Dowling most recently led VNU’s growt into emerging industries, such as video games,
wireless and broadband. As a leading expert in new media and measurement, Michael launched
Nielsen Entertainment’s in-theater advertising measurement and interactive groups.
He’s widely acknowledged as a thought leader in the in-game advertising space, working
with Activision and dynamic ad-serving companies such as Massive to establish in-game as a
viable alternative to traditional media for reaching and influencing consumers.
Prior to joining Nielsen Entertainment, Dowling co-founded and served as President of iFUSE,
a youth oriented Media Company that provided integrated marketing solutions to major advertisers,
such as Evian, Nike, Fox, Warner Bros, Altoids, Yoo-Hoo, among others. iFUSE’s investors
included Coca-Cola, Odyssey LP, Interpublic Group of Companies, Alloy, Inc. and Cisneros Television
Group. Dowling also served as President to Dali Media, a software development company, which built
an infrastructure to support massively distributed artificial intelligence for MMOGs.
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Andrew Wallenstein ·
Digital Media / TV Features Editor
Hollywood Reporter
Andrew Wallenstein is the Digital Media and TV Features Editor at The Hollywood Reporter in
Los Angeles. In addition, he is the co-host of the TV Guide Channel weekly series Square Off
and TV critic for the National Public Radio program Day to Day. He has served as commentator
on television-related matters on CNN, CNBC, ESPN, E! and MTV and has a master’s degree
in journalism from Columbia University.
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Kanishka Agarwal ·
VP, Development ·
Telephia
Kanishka Agarwal is the Vice President of New Products at Telephia. Mr. Agarwal is responsible
for driving the growth agenda of the company into new markets including mobile devices, mobile
content, wireline and wireless convergence, as well as the international expansion. He is frequently
quoted in top media and trade publications, including CNBC, Associated Press, San Jose Mercury News,
Washington Post, RCR News, and Wireless Week. Mr. Agarwal has more than 10 years of comprehensive
experience in the communications, media, technology and mobile market research industries, and is a
seasoned speaker and mobile industry expert on such topics as mobile content, including gaming,
music and entertainment and converging communications.
Prior to Telephia, Mr. Agarwal spent seven years in the communications, media and technology
industries. He spent five years at Booz Allen Hamilton, including a year at Sprint PCS developing
new products for the enterprise wireless data market. Mr. Agarwal also helped launch a wireless
middleware start-up and a telecom infrastructure software spin-off from Lucent - both through Booz
Allen’s incubator arm. For more than two years years, he also ran sales and marketing at an
enterprise software start-up (now a part of PeopleSoft), and stints at Twentieth Century Fox and
Universal Studios. Mr. Agarwal holds an MBA from Stanford University, as well as an ME and BS
from Harvey Mudd College.
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Cody Alexander ·
Head of Video Games ·
William Morris Agency
Mr. Alexander is Head of Video Games for William Morris Agency. In this capacity, he represents
all of the agencies creative clients such as Quentin Tarantino, Bryan Singer, Ridley Scott and
John Carpenter. Additionally he consults or has consulted for companies in the game and technology
area such as ESPN Videogames, Texas Instruments, MySpace.com, Amp’d Mobile and several leading AAA
game developers such as Terminal Reality. Mr. Alexander is a regular speaker on entertainment
technology including Consumer Electronics Show, Sundance Digital, Digital Hollywood and E3.
He is a member of Digital Coast Roundtable and the Academy of Television Arts and Sciences.
He believes in the democratization of content thru the power of digital distribution ever since his
first Internet experience in 1989.
Mr. Alexander joined William Morris in December of 1999. Prior to that, he was in business development
for The Image Bank, a subsidiary of Kodak and a consultant for Energy Film Library, a Getty Images company.
He is a graduate of the University of North Texas where he earned a Bachelors in Cinema/Television.
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Clancy Brown ·
Actor
This prolific and versatile actor emerged from the fertile Chicago theatrical scene of the early 1980’s.
Roles such as “Jean” in August Strindberg’s Miss Julie; “Aaron” in
Shakespeare’s Titus Andronicus; and “Geisler” in Glen DeCoasta’s A Constant
Wish brought him to the attention of critics and audiences alike. His film debut as “Viking” in
Bad Boys’ starring little known actor Sean Penn, brought him to the attention of Hollywood.
Clancy has just finished two new feature films. The first film for Disney is a Coast Guard film called The
Guardian. Clancy portrays the best friend of Kevin Costner. The second for FOX is entitled Pathfinder. He
is playing the lead villain Viking named Gunnar and the movie is scheduled for release January 2007. Clancy
was also recently seen on HBO’s Emmy® award winning series, Carnivale, as the 1934 preacher, Brother
Justin Crowe, and in the Emmy® nominated film Normal opposite Jessica Lange. He also brought his Mr. Krabs
character to the big screen in The Spongebob Squarepants movie.
As a personality, he has managed to remain elusive and mysterious; and while well known and respected within the
entertainment industry, has not sought the public exposure and popularity that many of his peers have exploited
over the years.
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Gordon Bellamy ·
Strategy & Business Development ·
MTV Networks
In his current role, Bellamy provides creative guidance on the content, direction
and strategic marketing partnerships for the annual Spike TV Video Game Awards
show and the highly rated weekly program Game Head also on Spike TV. Previously,
he was Executive Director of the game industry’s trade organization, the
Academy of Interactive Arts and Sciences.
Bellamy has also played key business and product development roles at Electronic Arts,
where he was named the company’s Rookie of the Year for his work on the
best-selling Madden Football franchise, THQ, and Activision subsidiary Z-Axis. He
earned a BA degree from Harvard College in engineering, where he was also a John
Harvard scholar and AT&T/ Bell Labs Engineering scholar.
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Mathew Bellows ·
GM & VP Marketing ·
Floodgate Entertainment
Matthew is responsible for the operations, sales and marketing of Floodgate Entertainment
(www.floodg.com), a top mobile games developer based in Boston, Massachusetts. At his time
at the company, Floodgate has worked with companies including Electronic Arts, Disney,
Microsoft, Qualcomm, Warner Bros, and Sony BMG.
Before joining Floodgate, Matthew led Gamespot.com’s mobile entertainment
initiatives. He arrived at Gamespot (a division of CNET Networks) through that company’s
acquisition of Wireless Gaming Review. Matthew was the co-founder, editor and publisher of
WGR (WGamer.com), the leading publication for mobile entertainment consumers. While leading
WGR, he grew revenues to $1.5 million and distributed content through Verizon, Sprint, AT&T,
Yahoo! and Ziff-Davis.
Matthew received his MBA with high honors from the Olin School at Babson College.
Matthew is a frequent speaker at industry events, including the Game Developer Conference,
where he serves on the Board of Advisors for Mobile, the Seattle Mobile Games Conference,
where he co-chaired this year’s gathering, CTIA, E3, and the Games & Mobile Forum.
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John Blakely ·
VP, Development
Sony Online Entertainment, Austin
John Blakely is the Vice President of Development for Sony Online Entertainment – Austin.
Mr. Blakely is responsible for building the development teams, setting the overall vision,
and delivering all of the Austin based products for SOE. Mr. Blakely has over a dozen years
of management experience in the interactive entertainment industry, holding leadership
positions with Magnet Interactive Studios, VR1, and Sony Online Entertainment. Mr. Blakely has
been focused on online games for the last 10 years, producing titles such as Fighter Ace,
Ultracorps, VR1 Crossroads, Nomads of Klanth, Hasbro Email Games, and EverQuest II as well as
Star Wars Galaxies expansions. In addition, Mr. Blakely has produced single player games for
both console and PC platforms such as Nightcaster, Icebreaker, Chop Suey, Beyond the Wall, One
Small Square, and Wings Over Europe.
Before entering the game business, Mr. Blakely worked in the US Space program at NASA-JSC and
for the Consortium for Materials Development in Space, building payloads for the Space Shuttle,
SpaceHab, SpaceLab, and sub-orbital sounding rocket programs and is best known in that business
for leading a project that produced the first concrete cured in microgravity.
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George Borkowski ·
Head of IP & Tech Practice ·
MS&K
Borkowski is a member of MS&K Governing Board, and Chair of MS&K Intellectual Property
& Technology Practice. He is also a senior member of litigation team representing the record
industry in its copyright infringement suit against Kazaa, Sharman, Music City, and Grokster.
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Jon Van Canegham ·
Co-Founder & President / Chief Creative Officer ·
Trion World Network, Inc.
Jon Van Caneghem is a Founder and the President/Chief Creative Officer of Trion World Network, Inc.,
the publisher and developer of original entertainment and games for the broadband era. Van Caneghem’s
focus is guiding the development of the company’s technology platform as well as providing vision and
leadership for Trion’s internal game development teams.
Van Caneghem has built a revered reputation as an exceptional game developer who consistently introduced
successful new IP to the market. In 2004 Van Caneghem was inducted into the Computer Gaming World Hall
of Fame, and is currently honored in two different categories, Strategy and Role-Playing.
Van Caneghem began his career in 1983 as the Founder, President, and CEO of New World Computing, a
publisher and developer of computer and console games. In his twenty years at New World Computing,
he oversaw the publishing of more than 250 titles worldwide, representing $1 billion in retail sales,
and created the best-selling Might and Magic and Heroes franchises. Van Caneghem successfully sold New
World Computing to leading developer and publisher 3DO in 1996. He remained with 3DO as President and
Lead Visionary through 2003.
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Chris Cao ·
Studio Creative Director ·
Sony Online Entertianment
Chris Cao is the Studio Creative Director at Sony Online Entertainment (SOE) Austin. Most recently, Mr.
Cao has been involved in the creation of the upcoming DC Universe Online while working on the live design
of Star Wars Galaxies. Mr. Cao began his work at SOE as a designer on the original EverQuest, moving to
EverQuest II to become Lead Designer for the launch of the product and its first expansion. Mr. Cao
has been at SOE since 2003. Mr. Cao holds a Bachelor of Arts degree in Communications from the Loma Linda University.
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Kenny Dinkin ·
VP & Executive Producer ·
Playfirst
As Vice President and Executive Producer, Kenny Dinkin oversees the PlayFirst games portfolio, including
content acquisition, creative direction, and game production. Kenny brings nearly a decade of success in
consumer technology where he has designed, produced and directed design on a wide array of award-winning
consumer products and interactive platforms.
Prior to joining PlayFirst, Kenny was the worldwide head of product design for The Learning
Company/Broderbund, where he was creative lead for a portfolio of premiere children’s software brands,
including Reader Rabbit, Carmen Sandiego and KidPix as well as licensed properties such as Scooby-Doo,
Strawberry Shortcake, Batman, Powerpuff Girls and Arthur. A visual artist, writer, musician, game designer
and avid comic book reader, Kenny was also the co-creator of the critically acclaimed, top-selling brand The
ClueFinders.
Kenny earned a Bachelor’s degree in History from Brown University and an M.F.A. in Fine Arts from the
University of Pennsylvania’s School of Design.
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Jay Moore ·
Founder ·
The Strategery Group
Now driving a new consultancy, The Strategery Group (pronounced stru-tee-jur-ee), focused
on brand and business development for talented game dev. studios, Jay was previously GarageGames’
Director of Business Development, Marketing Director and Evangelist. As a serial entrepreneur Jay has
been the Marketing Director for a computer programing magazine, Sales and Marketing Director for an
educational software distributor, and President of an advertising & design firm. Jay started in the
game industry with The Even More Incredible Machine!, marketing the game to the educational market. Then
worked to bring all the Sierra educational games into the k-12 channel and successfully launched
category-creator Driver’s Education ‘98. Jay joined the ‘Garage’ in 2002 and directed
the launch of IndieGamesCon, online publishing of independent games and worked to establish Torque as the
game engine platform of choice for independent game developers.
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Chris Early ·
Studio Manager ·
Microsoft Casual Games Group
Early is the studio manager for the Microsoft Casual Games group, the segment of the company
involved in creating and publishing games for MSN Games, Xbox Live Arcade, Windows OS casual
games, MSN Messenger and Microsoft Mobile games. By creating a casual game universe that’s
unified across all of Microsoft’s gaming platforms, Early believes game developers and
advertisers will get more bang for the buck — and customers will have more ways to have fun.
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Mike Goslin ·
VP, VIrtual Reality Studio ·
Walt Disney Internet Group
Mike Goslin is vice president of the Virtual Reality (VR) studio at the Walt Disney Internet Group
(WDIG). He is primarily focused on the development of Disney’s Toontown Online, a massively
multiplayer online game (MMO) for kids and families and Pirates of the Caribbean Online, a MMO
created for fans of the popular film franchise.
Goslin joined the VR Studio in 1996, when it was part of Walt Disney Imagineering, to work on
virtual reality attractions for theme parks. Over the next several years, he was technical lead
on a series of projects that were developed for DisneyQuest; a chain of “super arcades”
featuring Virtual Reality rides and games such as “Alladin’s Magic Carpet VR Adventure”
and “Hercules in the Underworld” which opened in 1998, and “Pirates of the Caribbean:
Battle for Buccaneer Gold” which won the award for Outstanding Attraction from the Themed
Entertainment Association in 2001.
Before joining Disney, Goslin was a researcher for The Institute for Simulation and Training in
Orlando, Florida where he worked with psychologists from the U.S. Army to evaluate Virtual Reality
as a means for training soldiers to perform dangerous tasks. During that time, he collaborated
with Jacki Morie on “Virtopia,” one of the first examples of Virtual Reality as
artwork, which premiered at the Florida Film Festival in 1993.
Goslin holds a bachelor of science degree from Duke University and a master of science degree
in computer science from The University of North Carolina at Chapel Hill, where under the guidance
of the legendary Dr. Fred Brooks, he led a research team whose goal was to push the limits of
what was possible in creating immersive virtual worlds.
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Jeff Herrmann ·
Vice President
Nielsen Wireless & Interactive Services
Jeff Herrmann currently leads Nielsen Wireless and Interactive Services, a new business unit within
VNU’s Media Measurement and Information Group (MMI). Jeff is responsible for Nielsen’s
measurement strategy, development and operations in emerging media categories — specifically
for the wireless and video game industries. Nielsen Wireless and Interactive Services is driving
media measurement innovation by leveraging a robust intellectual property portfolio, extensive
technology infrastructure and a deep foundation of experience in audience measurement and advertising
intelligence.
A 10+ year veteran of Nielsen Media Research, Jeff has spent the bulk of his time in business development
and product strategy roles focused on emerging media platforms. Jeff’s prior roles include Vice President,
Business Development and Strategy for VNU’s Media Measurement and Information Group Operations focused
on mergers and acquisition, and Vice President, Product Strategy for Nielsen Media’s Local Business Unit.
Jeff has also held sales and development roles with Nielsen//NetRatings.
Jeff holds an MBA in Finance and Economics from the University of Chicago Graduate School of Business, and
a BA from the School of Journalism and Communications at The Ohio State University.
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Teemu Huuhtanen
EVP, Sales & Business Dev., Regional President, North America
Sulake Corporation Ltd.
Mr. Teemu Huuhtanen is the Executive Vice President of Sulake Corporation, an interactive
entertainment company based in Helsinki, Finland.
Sulake is an interactive entertainment company specialized in developing, publishing and
distributing multiplayer online games and communities, like Habbo.
Currently Sulake employs around 270 people and operates in 18 countries: Australia, Brazil,
Canada, China, Denmark, Finland, France, Germany, Italy, Japan, the Netherlands, Norway, Portugal,
Singapore, Spain, Sweden, Switzerland, UK and USA.
Sulake’s main product is Habbo, a new type of youth brand, which is based on one of the
world’s fastest growing online communities for teenagers. There are localized Habbo communities
in 20 countries on five continents supported by a payment network spanning 30 countries. To date, over
60 million Habbo characters have been created and close to 7 million unique users worldwide visit Habbo
each month (source: Nielsen Netratings, July 2006).
Mr. Huuhtanen was appointed VP, Sales of Sulake in January 2003. Prior to this, he worked for mobile
entertainment & application company Small Planet as EVP. Prior to this, he was the CEO of
Orchimedia, a mobile & internet entertainment company. Huuhtanen has over eight years’
experience and a proven track record from senior posts in consumer and B2B sales & business
development functions for several international digital entertainment start-up companies (Small Planet,
Orchimedia and mm2 consultancy company). Huuhtanen has studied at Kuopio Polytechnic and University of
Kuopio.
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Sandi Isaacs ·
VP, Interactive & Mobile
Paramount Pictures, Licensing Group
Sandi Isaacs has been with Viacom since 2000, and currently serves as Vice President, Interactive
and Wireless representing Paramount Pictures. In this role, she is responsible for identifying,
negotiating and securing business and licensing partnerships to develop video game franchises and
wireless applications based on Paramount Pictures intellectual properties. Isaacs has more than a
decade of interactive entertainment industry experience and an extensive background in licensing
and business development.
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Alex St. John ·
CEO & Co-Founder ·
WildTangent
Alex St. John is the CEO and co-founder of WildTangent, the leading online game publisher and creators of the
Web Driver platform, the most ubiquitous gaming platform on the Internet today.
Prior to founding WildTangent in 1998, St. John was responsible for Microsoft's multimedia strategy. St. John
was one of the principal creators of Microsoft’s DirectX technology, which become the foundation for all
Windows multimedia applications, 3D graphics, media players, as well as thousands of PC and Xbox games. Several
books have been written about St. John’s exploits at Microsoft including Renegades of the Empire by Michael
Drummond, Opening the Xbox by Dean Takahashi, and Masters of Doom by David Kushner.
St. John is widely considered to have his finger on the pulse of cutting edge technology trends in the gaming
industry and is a frequent speaker at major media & technology events as well as a monthly columnist for
Computer Power User Magazine.
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Gary Price ·
Partner ·
TAG Strategic
Gary is a partner at TAG Strategic, an entertainment, media and technology consultancy. He has
extensive expertise in streaming media and content delivery, Internet technology, marketing strategy,
and monetization. His career track has included high-level positions at American Express, Reed Elsievier,
DIGEX, the Gartner Group, e-Media, and RampRate. His leadership helped them capitalize on the
explosion of connectivity, technology, rapid adoption of Internet-based solutions, and the corresponding
analysis of corporate and customer technology behaviors therein. Gary has analyzed, presented, and
advised on a wide range of technologies, products/services, companies, markets, industry trends,
applications and issues. He was an integral player in the formation of ESPN Motion, the NHL DRM &
E-Commerce offering, and ABC Radio, as well as a number of other high profile projects for content
owners. Before TAG, Gary played a crucial role in the success of AT&T’s Managed Services and
is a major force in their push of Intelligent Content Delivery Services
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Nicholas Longano ·
President of New Media ·
Massive Incorporated
Nicholas has over 15 years in consumer packaged good marketing, with 4 years as General Manager
and Head of Marketing for Vivendi Universal Games. He was the former General Manager for Calvin
Klein Cosmetics Canada and Latin America operations, and head of marketing, worldwide. Nicholas
has an extensive track record of launching successful franchises worldwide, and up to recently
was President of MOJO Advertising in Los Angeles – where he formed a new video game division,
with clients such as Atari, ESPN Games, VUG, and Groove Games.
Nicholas holds a Business Degree in Marketing from the David Syme Business School, and a
Bachelor’s Degree in Psychology from Monash University, Melbourne, Australia.
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Keith McCurdy ·
COO ·
Hands-On Mobile
Prior to joining Hands-On Mobile, Mr. McCurdy was President and CEO of Blaze Entertainment, a venture
backed mobile games publisher. Prior to heading up Blaze Entertainment, Mr. McCurdy was a 10-year
veteran of Electronic Arts. Mr. McCurdy held a number of positions at Electronic Arts, including
Vice President of Product Development, Vice President of World Wide Technology and Vice President
of Online, where he was responsible for the creation of Electronic Arts’ Online Division, leading
the company's business strategy and product efforts onto the Internet. As Vice President of EA’s
worldwide studios, Mr. McCurdy played a key role in product development, M&A efforts, strategic
relationships and platform transition strategies
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Joseph Olin ·
President ·
Academy of Interactive Arts & Sciences
Joseph Olin is President of the Academy of Interactive Arts & Sciences. Olin has been with AIAS
since July 2004. Olin has been instrumental in raising consumer awareness of well-known videogame
publishers and properties from Nintendo to Sega Genesis. As Vice President, Marketing & Business
Development at U.S. GOLD, INC. / EIDOS Interactive, he directed all sales, marketing and new business
development activities, and played a key role in the launch of Tomb Raider & Lara Croft game
franchises. Additionally, Olin’s extensive career entails a wide variety of senior level held
positions at Elliot Portwood Studios, Voiceweb Corporation, Kovel/Fuller, Inc., Della Femina McNamee,
Panda Management Company and Microprose/Hasbro Interactive.
Olin is a graduate of the University of Southern California.
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Jim Merrick ·
CEO ·
Mobliss
As President and CEO, Jim oversees all aspects of daily operations including game development and
publishing, messaging initiatives and the proprietary SMS voting platform as well as identifying
strategic growth opportunities. Prior to joining Mobliss, Jim spent 12 years at Nintendo where his
diverse roles included Sr. Director of Marketing, Nintendo of Europe and, also, Technical Director of
Nintendo of America. As a veteran of the interactive entertainment industry, Jim’s career has seen
the growth of the interactive entertainment industry from its infancy to $27.5 billion in global revenue.
Prior to that, Merrick was one of three primary developers of a leading CAD/CAM product company, 4D
Graphics. Before coming to 4D, Merrick held various executive positions with CAD/CAM systems sales
companies, including president of CAD Innovations, Inc.
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Michael Schutzler ·
SVP, Games Division ·
RealNetworks
Schutzler is responsible for overseeing the worldwide casual games business, advertising sales,
and corporate marketing. He has a distinguished 20-year career in tech industries having served
as CEO of Classmates.com, SVP of Consumer Products at Monster.com, and CEO of Freeshop.com.
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Julie Shumaker ·
VP, Worldwide Sales ·
Double Fusion
Formerly EA’s National Director of Sales, Videogame Advertising, Shumaker established EA as
the number one direct seller of integrated advertising placements in games. During her five year
tenure, she increased year-on-year revenues by more than 60%. Shumaker’s successes include
the implementation of a five-title advertising program with Procter & Gamble, a revolutionary
sponsorship program with Daimler Chrysler around Madden NFL, and the industry’s first
seven-figure product placement deals with McDonald’s and Intel in Electronic Art’s (EA)
The Sims franchise.
Prior to her work at EA, Shumaker drove sponsorships and advertising sales on Yahoo! Inc.’s
FIFA World cup site (www.fifaworldcup.com). Before joining Yahoo, Shumaker was director of sponsorship
sales for Quokka Sports and its joint venture with NBC. Shumaker’s experience in sports and sports
marketing was established early on in her career, with three years as a professional golfer on the Asian
and US tours. In 2005, Shumaker was featured in the “The Ad Age 2005 Women To Watch Report:
Twenty-Five Executives Who Made A Difference,” underscoring her success in building videogames
as a viable advertising channel.
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Ned Sherman ·
CEO & Publisher ·
Digital Media Wire, Inc.
Ned Sherman is CEO and Publisher of Digital Media Wire, Inc., where he works
at the center of the rapidly growing digital media industry. Under his
leadership, Digital Media Wire has grown from a small newsletter publisher into
a well-respected B-to-B brand that owns and produces five annual conferences -
Digital Music Forum, Games & Mobile Forum, Digital Media Conference, Future
of Television Forum, Digital Commerce Summit and The Billboard Digital
Entertainment Conference & Awards (now DEMXPO) - and provides daily news,
information and community to 30,000+ executives and professionals at
entertainment, media and technology companies throughout the world.
As digital media community-builder, Ned has established partnerships with the
leading B-to-B media companies and educational institutions, including VNU
Business Media, Billboard Magazine, The Hollywood Reporter, Reed Business
Information, Multichannel News, Business 2.0, Business Week, CableFax/CableWorld,
VIBE/SPIN, MidemNet, NYU’s Stern School of Business, USC’s Center for
Telecom Management and UCLA’s Anderson School of Management, and hundreds
of the leading digital media companies, including Microsoft, Real Networks, Sony
Corporation of America, AOL Time Warner, Napster, Yahoo! and many more.
An expert on legal issues and business methods, Ned provides value to his clients
and partners by offering timely news and research, producing executive forum on
cutting-edge topics, and leveraging his extensive network of media assets and
strategic relationships across games, music, film, television and mobile
industries.
Ned’s background is in law. Before joining Digital Media Wire, Ned spent 7+
years as a corporate and entertainment attorney practicing at several of the
leading law firms in the world with an international client base across industries
including technology, Internet, media and entertainment.
As a founding member of the iLaw Group in the Entertainment Department at Loeb &
Loeb LLP in Century City, he handled complex licensing transactions and financings
for media and entertainment clients including Universal Studios and MGM and
launched dozens of Internet and new media start-ups. He has counseled company
founders from initiation of a business plan to seed, angel, venture capital and
later-stage private financings and managed all legal aspects of Internet clients
from corporate organization, stockholder relationships, board compositions and
dynamics, stock option plans, capital raising and security regulatory matters,
Internet law issues, trademark, copyright, content and technology licensing,
advertising and privacy issues.
From 1997 to 1999, he practiced in the Los Angeles office of Mayer, Brown &
Platt where his practice centered on representation of U.S. and foreign banks in
complex lending transactions.
From 1995 to 1997, he was a foreign lawyer at Nishimura & Partners in Tokyo,
Japan, where his practice involved international mergers and acquisitions and
the formation of technology and entertainment joint venture companies. He also
served as President of the Roppongi Bar Association in Tokyo.
In 2000, he was an Adjunct Lecturer of Law at Tulane University Law School where
he taught an entertainment law seminar. Ned is a graduate of Brown University (AB,
with honors, 1990) and the University of Texas School of Law (JD, 1994) where he
was Chief Articles & Notes Editor of the Texas International Law Journal.
Ned is a frequent speaker at media and entertainment industry events, including MidemNet
(moderator at 2004 and 2005 conferences), Digital Music Forum (host and moderator,
2001-2005), Billboard Digital Entertainment Awards (co-chair and host, 2004) and
the O2 Digital Media Awards (judge 2004), and has been quoted in publications
including American Lawyer, The Hollywood Reporter, Billboard and Crain’s
Mermigas on Media, and interviewed on National Public Radio (NPR), NY1 Evening
News and nationally syndicated radio shows, Inside Digital Media, WebTalk and
Online Tonight with David Lawrence.
He sits on the Board of Directors of Wild Way, a non-profit dedicated to cultivating
environmental awareness and developing educational programs for inner-city and
“at risk” kids and has traveled extensively from Europe to Asia to
South America to Northern Africa. Ned is married and lives with his wife and son
in Hollywood Hills, California.
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Keith Boesky ·
Principal ·
Boesky & Company
Boesky has been active in the content and technology communities
as an attorney, a senior executive, as an agent and now as principal
of Boesky & Company. Boesky & Company closed more intellectual
property and game development deals, making more money for its
clients, than any other agency in the world.
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Cooper Moo ·
VP of Business Development ·
FUN Games
Cooper is Vice President of Business Development for FUN Games, overseeing business development
for the skill-based games companies WorldWinner and SkillJam, the game development company Octopi,
and the Flash-based games site TeaGames. FUN Games partners include MSN, AOL, GSN, EA-Pogo,
RealNetworks, Hasbro, PopCap, iWin, and Mumbo Jumbo among others.
Cooper has spent the last eight years in the online space, focused primarily on B2C business and
product development. As senior manager of e-commerce for Monster.com, he represented Monster’s
interests in a $104 million dollar, four-year partnership with AOL. As director of strategic
partnerships for Salary.com, he created and managed partnerships with Monster, Yahoo!, CareerBuilder
and other online media companies. Before entering the online space Cooper was a partner in a Seattle
trading company for eight years.
Cooper resides near Seattle, WA and graduated from the University of Oregon with a B.A. in
International Relations with a focus on China.
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John Welch ·
President & CEO ·
PlayFirst
John Welch is a co-founder and the President and CEO of PlayFirst, the pioneering full-service
publisher dedicated to bringing popular downloadable games to the mass market. One of the most
visible figures in the casual games industry today, John is responsible for the strategic
direction of the company.
Prior to forming PlayFirst, John spent five years at Shockwave.com (now a division of Atom
Entertainment) as the company’s Vice President of Games and Product where he drove the
product strategy and acquisitions for Shockwave.com. While at Shockwave.com, John helped build
the site into one of the Internet's top games portals and discovered some of the top independent
game developers in the world. John has been on the International Game Developers Association
(IGDA) Online Games group steering committee since its inception, and served as Chairman of the
group from 2003-2004. Prior to Shockwave.com, John was at SEGA from 1998-1999 where he led the
specification effort for the Sega Dreamcast Network.
John launched his career as a systems integration consultant at Andersen Consulting, then co-founded
his own firm which specialized in enterprise solutions. He holds a Bachelor's degree in Mathematics
with Computer Science from MIT and a Master’s Degree in Computer Science from the University
of Massachusetts.
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Mike Yuen ·
Senior Director, Gaming Group ·
QUALCOMM
Mike manages the team that drives the BREW gaming experience as well as ensuring
that the platform is profitable and viable for game publishers and developers. Prior,
Mike led the BREW Developer Relations team responsible for signing up companies such
as Microsoft, AOL, Yahoo!, Disney, Sony, and Electronic Arts.
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Eric Zimmerman ·
Co-Founder & CEO ·
gameLab
Eric has been working in the game industry for more than a decade. He is the co-founder and
CEO of gameLab, a game development company and publisher that creates online games for sites
like Shockwave.com and Microsoft’s Gaming Zone, including the hit downloadable game DINER
DASH. Eric has taught courses at MIT, NYU, and Parsons School of Design.
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Mathieu Nouzareth ·
Founder & President ·
Boonty S.A.
Mathieu Nouzareth founded Boonty S.A., one of the world leaders in digital distribution video games,
in 2001. As Chairman, he currently oversees worldwide operations from the company’s headquarters in
Paris, France.
Prior to establishing Boonty, Mathieu founded WebConcept with his brother Romain, who currently serves
as CEO of Boonty’s United States operations. WebConcept was one of the first e-business consulting
companies in France and quickly became an industry leader.
After selling WebConcept to Sweden’s IconMedialab (Euronext: icon) in 1999, Mathieu continued
his active role in the company’s development, serving as President of IconMedialab in France until
2001.
Mathieu is a graduate of the Management School of Grenoble, and holds an MBA from the Lubin School of
Business in New York.
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Jim Banister ·
Principal ·
Spectrum MediaWorks
Banister’s diverse career includes roles as a successful film and
television producer, a pioneer in computer animation, a renowned
expert in cross-media programming and a groundbreaking physicist
working in the area of visual simulation. He spent six years as Chief
Development Officer and Executive Vice President of Warner Bros.
New Media.
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Mark Friedler ·
CEO ·
GameDAILY
Mark Friedler is CEO and co-founder of Gigex, Inc./GameDAILY, a leading provider of video game news,
reviews, and free downloads that launched in 1995. He is a frequent speaker and panelist at industry
trade gatherings including CES, E3, Digital Hollywood and events sponsored by Microsoft, IQPC, Jupiter
Communications, Digital Media Wire, IEMA, and SIIA.
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Eric Goldberg ·
Managing Director ·
Crossover Technologies
Eric Goldberg serves or has served as a board member of, advisor or consultant to AOL,
Centerscore, Digital Chocolate, In-Fusio, Kayak (dba Blaze), LimeLife, (M)forma (dba
Hands-On Mobile), Openwave, Reaxion, Unplugged, Thumbplay, Vindigo, Warner Music Group,
and two venture capital firms. He also has advised on a recent series of financings and
two acquisitions.
Until 2002, Eric was the President of Unplugged Games, for which he secured distribution
with four of the five largest North American carriers. Previously, he served as Founder
and President of Crossover Technologies, one of the first online game companies; and,
prior to that, as President of West End Games, the adventure game company. His award-winning
games include Paranoia, Tales of the Arabian Nights, The Tom Peters Business School in a Box,
and MadMaze, the first online game to draw one million players.
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Dave Rohrl ·
GM - SF Studio ·
PopCap Games
Dave Rohrl has been producing and designing casual games since 2000, shipping more than two dozen
games during that period. Dave recently joined PopCap games where he is running PopCap’s
fledgling San Francisco development studio. Prior to that, Dave worked at Pogo.com where he
conceived, launched, and managed product development and content selection for Pogo’s
downloadable games service and created many of Pogo.com's most popular online games, including
Word Whomp, Tumble Bees, Payday Freecell, and Hammerhead Pool. Mr. Rohrl is also a co-organizer
of the Casual Games Summit Tutorial at GDC.
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Megan Galbraith ·
Sr Game Producer ·
Atom Entertainment, Inc.
Megan Galbraith is a Senior Game Producer at Atom Entertainment, Inc., which runs
the two casual gaming sites Shockwave.com & AddictingGames.com, and which was
recently bought by MTV Networks. Megan has worked her way up over the last 3 years
from “the jigsaw girl” to her current role, where she oversees the
development of such exciting projects as Shockwave’s multiplayer back-end
technology (which hosts casual multiplayer games) and their Flash Lite mobile
content catalog application (“Shockwave Minis”), which launched with
Verizon at the end of October.
Megan also works on managing the production of custom advergames based on the needs
of Shockwave’s experienced sales team, and she continually assists her fellow
Games Team members with the selection and production of the ever-churning e-commerce
pipeline for downloadable games.
Prior to joining Atom Entertainment, Megan was doing wearable technology research
with the Aesthetics + Computation Group at the MIT Media Lab in Cambridge, MA. At
MIT, she received her S.B. in Mathematics w/ Computer Science in 2001, and her S.M.
in Media Arts and Sciences in 2003.
Although she didn’t expect to end up “in games” after finishing
school, Megan certainly isn’t looking backwards!
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Bart Yeary ·
Co-Founder ·
Faketown.com
Bart Yeary is the Creative Director and Co-Founder of Identity Play, a social gaming
company specializing in virtual world/social network hybrids, including Faketown.com,
a multi-player, online “social game” where people can create, compete, and
communicate via avatars (also known as Fake I.D.s). Mr. Yeary has over ten years of
experience in digital media and online games.
Prior to founding Identity Play, he was a Senior Art Director at Avenue-A/Razorfish. His
extensive client list encompasses some of the world's most well known brands, including
Diesel (Protokid.com), Kraft (Postopia.com), P&G, Kellogg’s, Foxsports and a
variety of entertainment companies.
Mr. Yeary received his BFA from The School of the Art Institute of Chicago with a dual major:
Visual Communication/Art and Technology
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Anders Evju ·
GM Americas ·
I-Plays
Anders Evju is a wireless industry veteran with 15 years experience covering senior business development
positions with both US and European carriers. Before opening the US office of I-play in 2000, Anders had
co-founded MobileSpring, gained U.S. wireless carrier experience from Omnipoint Communications and spent
3 yrs with Norwegian carriers NetCom GSM. Major launches include the first commercial launch of SMS-chat
over text-TV, downloadable ringtones/icons and the launch of Mother, one of the world’s first
mobile content portals.
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Joe Lynam ·
President, CEO & Founder ·
PaymentOne
Joe Lynam has spent the last two decades as one of the leading pioneers of
digital payment. He created the vision and developed innovative, patented
digital payment solutions including the industry’s fastest-growing
PhoneBill service at PaymentOne. Lynam’s early work in online payment
methods, authentication tools, and comprehensive fraud control techniques now
are emerging as industry-wide standards.
Lynam is an accomplished entrepreneur and executive with proven ability to lead
companies through profitable double and triple digit growth. Under his leadership,
PaymentOne has more than doubled its revenues for four consecutive years,
culminating in two Deloitte Fast 50 Awards, most recently noted as the 11th
fastest growing technology company in Silicon Valley, and 33rd fastest growing
company in North America.
Previously, Lynam founded and led a telecommunications billing and payments
company, VRS Billing Systems, which was successfully acquired by AT&T. Within
three years, Lynam took that organization from startup to annual retail billings
of more than $300 million. He also spent time at AT&T earlier in his career, where
he served as National Billing Director responsible for managing over 100 employees
that implemented and managed advanced nationwide billing and customer service
systems.
Lynam holds a Bachelor of Science in Marketing from Santa Clara University.
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Don Daglow ·
President & CEO ·
Stormfront Studios, Inc.
Don has served as president and CEO of Stormfront Studios since founding the company in 1988. Entering the
industry in 1980, Don served as director of Intellivision game development, as a producer at EA, and led
Broderbund’s Entertainment division. He programmed the first-ever computer baseball game in 1971, the
first mainframe computer RPG in 1975, and the first sim game in 1982. Don also co-designed EARL WEAVER
BASEBALL (EA, 1987) and the first graphical MMORPG, NEVERWINTER NIGHTS (AOL,1991-97). In 2003, Don received
the Classic Gaming Expo Achievement Award for “groundbreaking accomplishments that shaped the Video
Game Industry.” Electronic Games has called him “one of the best-known and respected producers
in the history of the field.”
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Matthew Bromberg ·
President & COO ·
MLG
As president and COO, Matthew is responsible for all day-to-day operations of Major League Gaming,
the first professional video gaming league in America. Prior to joining MLG, he was CEO of Davidson
Media Holdings LLC, an investment partnership dedicated to the consumer Internet, with a particular
focus on games and games media. Matthew spent six years at AOL/Time Warner, first as general manager
of MovieFone and then as the general manager of AOL Games. Under his leadership, the MovieFone
business became the number one movie show times and ticketing service in the world, both online
and on the phone. During his time at AOL, Games became the most popular service on AOL after e-mail
and instant messaging. Previously, Matthew was at CMP Media, most recently as Publisher and General
Manager of the TechWeb Network. During his tenure, CMP Media IPO’d and was subsequently sold for
$920MM to United News and Media. He began his career working for Steven Brill as head of sales and
marketing for Lexis Counsel Connect, a pioneering online service started by Brill in the early 90’,
and later became Deputy Publisher at Brill’s American Lawyer Media/Court TV. Matthew has a B.A. in
English from Cornell University and a J.D. from Harvard Law School.
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Digital Media Wire, Inc. ©2006–2007. All Rights Reserved.
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Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling
proposition to provide busy executives with a daily briefing of the most important
news stories about the business of digital entertainment and media. Over the
years, we have become a standard in publishing and events. We currently own
and produce 6 annual conferences and publish 7 newsletters, including
Digital Media Wire Daily, and the
Digital Entertainment & Media Directory. For more information:
www.dmwmedia.com
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testimonials
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"One of the best conferences I've seen in quite some time."
--Stewart Halpern, Managing Dir., Digital Entertainment, RBC
Capital Markets
"Your moderators were great and I enjoyed the panels."
--Minard Hamilton, SVP, Sales & Brand Partnerships, JAMDAT
Mobile
"Very well planned and executed. The sessions were
informative and timely..." --Eric Albert, Director, Business
Development, Gameloft
“Your conference was great (and I heard the same thing from
others that attended), and if you know anything about me, you
know that I don’t hand out empty praise.”
--Jason Ford, General Manger, Games & Entertainment, Sprint
Nextel
"It was a pleasure speaking at your show. Please keep
QUALCOMM in mind for future events."
--Mike Yuen, Senior Director, Games, QUALCOMM
"The conference was wonderful, I was very impressed."
--Erica Chriss, Director of Business Development, Digital
Chocolate
"It was great coming out and speaking.. I had a good time and
felt I learned a lot."
--John Smedely, President, Sony Online Entertainment
"Fantastic event…"
--Matt J. Railo, Partner, Mitchell Silberberg & Knupp
"Thanks for a great conference..."
--Eric Zimmerman, Co-Founder & CEO, gameLab
"Great show... I look forward to working with you on industry
events in the future."
--John Welch, President & CEO, PlayFirst
"Lots of interesting people and good dialogue."
--Gabe Zichermann, VP, Strategy & Communications Trymedia
Systems
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