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2008 CONFIRMED PARTICIPANTS
INCLUDE LEADING EXECUTIVES FROM:
EA, YouTube, Microsoft, Sony, Disney, Qualcomm,
Paramount, Vivendi Games, Glu Mobile, DirecTV, Playfirst,
Endemol,Turbine, Sulake, MTV, Hollywood Reporter, G4,
Liberty Media, Spike TV, NBC Universal, PaymentOne, Smashing Ideas, Nokia and many
more...
2008 Speakers:
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2008 Agenda
Games & Mobile Forum:
The Future of Connected Entertainment
May 21, 2008 - Day 1
11:00AM – 1:00PM
Exhibitor Set-up
1:00PM – 1:30PM
Registration, Coffee
& Networking
1:30PM
– 1:35PM
Welcome from the
Conference Chair
Ned Sherman, CEO & Publisher, Digital Media Wire
1:35pm – 1:45pm
Opening Remarks
John Welch, Co-Founder & CEO,
Playfirst
1:45PM
– 2:40PM
PANEL 1:
BATTLE FOR THE DIGITAL HOME
Is the Console Entertainment Hub of the Future or
Fighting to Stay Alive?
There is a debate over the future of the console and what
role it will play in the digital home with some arguing that
the console with its powerful operating system is destined
to be the entertainment hub of the digital home, interfacing
with the PC, the TV, the set-top box and mobile devices, and
others arguing
that the console's death is imminent. This panel
will discuss the battle to control the digital home with a
focus on the role of the console, the PC, set-top boxes and
mobile devices. Who
will be the winners and losers in a fully connected world?
This panel of visionaries will
discuss the future of connected entertainment and give their
thoughts on the innovations and developments that will have
the greatest impact.
Panelists
Lars Butler, CEO & Founder,
Trion World Network
Steven Roberts, VP & GM, Games & Strategic Initiatives,
DIRECTV
Mike Yuen, Senior Director, Gaming Group, QUALCOMM
Internet Services
Josh Krane, SVP, Interactive & New Media, G4
Moderator: Ted Cohen, TAG Strategic/Chairman,
Mobile Entertainment Forum Americas
2:40PM – 2:55PM
RESEARCH PRESENTATION
Emmi Kuusikko, Director, User & Market Insight,
Sulake Corporation / Habbo Hotel
Habbo's Director of User & Market Insight presents
results from The 2008 Global Habbo Youth Survey,
which examines the interests, values, attitudes and online
habits of its global audience. The survey reveals teens'
current media usage, consumption behavior and brand
preferences in order to better understand what compels youth
around the world. For the study, 58,486 Habbo users between
the ages 11 and 18 from 31 countries were surveyed. This is
rare look under the hood of one of the world's largest youth
online communities.
2:55PM –
3:50PM
PANEL 2:
HOW TO WIN THE
SOCIAL GAME
Harnessing the Power of Online Communities & Social Networks
If the key to reaching the youth generation of today is
to go to where they are, then online communities and social
networks are sure to become central to marketing strategies,
brand-building and media and entertainment experiences in
the 21st century. What are the opportunities for social
networks to
intersect with the next generation of games and interactive
entertainment? How can games and interactive entertainment
incorporate features such as user-generated content,
sharing, rewards and referral programs? How are social
networks incorporating game play? What's happening with
virtual worlds? This panel of executives from social
networks, technology and games companies will tackle these
questions and more.
Panelists
Craig Alexander, Vice President, Product Development,
Turbine
Ranah Edelin, Vice President,
Electronic Arts
Mike Goslin, Vice President, Disney Online Studios
Craig Sherman, CEO, Gaia Online
Gabe Zichermann, CEO, rmbr.com
Moderator: Eric Goldberg, Managing Director,
Crossover Technologies
3:50PM – 4:15PM
NETWORKING & REFRESHMENT BREAK
4:15PM – 5:10PM
PANEL 3:
CASUAL GAMES
What's Next Now that Everyone's Involved?
Casual games are growing in popularity due in
part to their availability on multiple platforms - mobile,
Internet, handhelds, PCs and consoles - and new market
entrants who are making a big push in the space. This panel
will
discuss the opportunity in casual gaming
with a focus on innovation, pricing and
distribution models. What has changed in the last year? What
changes can we expect in the coming year? What innovations
will fuel growth? How are new consumers being targeted? What
business models are working? Who are the new market
entrants? What is the outlook for product placement, in-game
advertising, and advergaming? What is the future for online
casual games?
Panelists
Peter Blacklow, Pres., WorldWinner (Liberty Media
subsidiary), EVP, Digital, GSN
Kate Connally, Vice President,
AddictingGames, MTV Networks
Eric Lavanchy, Director of Gaming, Endemol USA
Matt Turetzky, VP, Non-PC Games, RealNetworks, Inc.
Dave Madden, EVP, Sales, Marketing & Bus. Development,
WildTangent
Moderator:
Mike Vorhaus, Managing Director, Frank N.
Magid Associates
5:15PM – 5:45PM
KEYNOTE
Chris Early, General Manager,
Windows Gaming, Microsoft
(Microsoft's Windows Gaming includes Games for
Windows – LIVE, MSN Games,
and Windows Live Messenger Games)
Early will challenge conventional thought on what is
“connected entertainment”. While most people think that
connected entertainment is multiplayer, cross-platform
gaming, Early will identify some of the emerging trends in
communities, social networks, asynchronous play,
user-generated content, companion gaming, physical/digital
convergence, multi-device licensing and virtual worlds, that
can all happen across multiple platforms, connecting people
to their “entertainment” whenever they want and with
whatever device they have.
5:45PM - 6:45PM
COCKTAIL RECEPTION
May 22, 2008 - DAY 2
8:30AM - 9:00AM
Registration, Breakfast &
Networking
Sponsored by:
9:00AM - 9:15AM
Reflections & Remarks
John Welch, Co-Founder & CEO,
Playfirst
9:15AM - 9:45AM
KEYNOTE
Cindy Cook, Chief Strategy & Marketing Officer,
Vivendi Games
Interviewed by: Geoff Keighley, Host,
Spike TV's GTTV
9:45AM - 10:45AM
PANEL 1:
KILLER GAMES
What Does it Take to Make a Successful Game?
What does it take to make a successful game? This panel of
industry experts will discuss the qualities of a successful
game on any platform - mobile, online or console. The
discussion will focus on game innovation and creativity,
licensed versus original titles, and consumer experience as
well as the importance of having a business model that
works.
What are the challenges particular to the online and mobile
game space? What innovations are driving the future of
games?
Panelists
Matthew Bellows, VP, Consumer Strategy, Vivox
Catherine Herdlick, Dir., Game Production,
GameLab/Co-Founder, Come Out & Play
Spencer Hunt, VP, Game Production & Digital Dev.,
Sony Pictures Television Int’l
Ariella Lehrer, President/CEO,
Legacy Interactive
Chris Petrovic, VP, Digital Media,
Playboy Media Group
Moderator: Scott Steinberg, Managing
Director,
Embassy Multimedia Consultants
10:45AM - 11:15AM
REFRESHMENT/NETWORKING BREAK
11:15AM -12:15PM
PANEL 2:
CONNECTED!
Innovations Driving the Future of Connected Games &
Entertainment
For years, people have been talking about a
future where games can be played and entertainment can be
consumed anywhere, anytime, with anyone, on any device. What
needs to happen for this to become a reality? Who is making
the greatest strides? What are the biggest obstacles? What
are the opportunities for content owners and games
publishers? Who will be the winners and losers in a fully
connected world?
This panel of visionaries will discuss the future of
connected entertainment and give their thoughts on the
innovations and developments that will have the greatest
impact.
Panelists
Andy Reif, Commissioner & CEO, Championship Gaming Series
Robert Norton, VP, Business Development,
King.com
Rob Uhrich, Senior Director, Digital Markets,
PaymentOne
Brent Hurley, Strategic Partner Developments,
YouTube
Jason Rubinstein, Senior Director, Entertainment, Mobile
Devices, Motorola
Moderator: Jay Moore, Head of Special Ops,
The Strategery Group
12:15PM - 1:15PM
LUNCH
1:30PM – 2:00PM
KEYNOTE
Greg Ballard, CEO & President, Glu Mobile
2:00PM - 3:00PM
PANEL 3:
MOBILE GAMES
Challenges & Opportunities to Create a Mass Market
Phenomenon
By some
estimates, mobile games is
a $3.3 billion industry and forecasted to increase to $10
billion by 2009, yet there are challenges that need to be
collectively overcome for the industry to progress to a mass
market phenomenon. This panel of decision-makers in
the mobile games value chain will discuss the state of the
industry with a focus on innovation, pricing, new devices,
marketing and distribution models for mobile games. What has
changed in the last year? What changes can we expect in the
coming year? What factors are driving and hindering the
industry? How is the mobile games market working with
successful online games and brands to grow the mobile games
market? Is a licensed game or branded title needed to
succeed in the current mobile games market? When can we
expect to see a more reasonable ecosystem for developers and
publishers to bring games to market?
Panelists
Scott Scherer, VP Product Management, Hands-on
Mobile
Jill Braff, SVP, Worldwide Marketing & GM, Americas, Glu Mobile
Stephen Jackson, CEO, Smashing Ideas
Kay Gruenwoldt, Head of Industry Marketing, Nokia
Erica Chriss, VP of Strategy & Business Development, Greystripe
Scott Humphries, Producer,
EA Mobile
Moderator: Mark Donovan, CMO & Senior Analyst,
M:Metrics
3:00PM - 3:30PM
REFRESHMENT/NETWORKING BREAK
3:30PM - 4:15PM
PANEL 4:
ADVERTISING, BRANDS
&
GAMES
The Challenges & Opportunities for Brands & Games
This panel of advertising, brand and games executives will
discuss opportunities for advertisers and brands to reach
consumers through the games, virtual worlds and social
networks. How are brand marketers and their agencies
navigating this space? What advertising campaigns work in
games? How are consumers reacting to ads in games? How are
advertising executives working with game developers?
What are the opportunities and challenges in incorporating
advertising and brands into games? On the other side of the
coin, how can game companies generate revenue
and free mass advertising by incorporating digital game
content into brand advertising?
Panelists
Teemu Huuhtanen, President, N.A., Sulake Inc. (Habbo
Hotel)
Barry Schaffer, President, Promotional Currency
Julie Shumaker, SVP, Sales & Marketing, Double Fusion
Keith Kane, Co-Founder, SVP,
Sales & Marketing, Giant Realm
Mark Friedler,
Internet Advertising, Media,
Entertainment, Games Entrepreneur/Founder,
GameDaily
Moderator: Chris Lang, SVP, Research
Strategies,
SmithGeiger,
LLC
4:15PM - 5:00PM
PANEL 5:
HOLLYWOOD & GAMES
Is Hollywood Killing the Game Industry?
By most accounts the
relationship between Hollywood content owners and the game
industry is a rocky one. The high license fees coming out of
Hollywood have caused game development budgets to skyrocket,
making it more difficult for the game industry to create
profitable games. On the other, licensed known brands from
Hollywood are more important than ever in a competitive
games market. In the mobile space, for example, licensed
titles, while not always the best games, tend to get higher
placement on the carrier decks. How is the relationship
between these two industries evolving? What needs to happen
to ensure that all participants - licensors, developers,
publishers and distributors - get a fair return on their
investments? What is the future of Hollywood and the
game industry?
Panelists
Keith Boesky, Principal,
Boesky & Company
Bill Kispert, VP, Interactive, NBC Interactive
Sandi Isaacs,
SVP, Interactive & Mobile,
Paramount Digital Entertainment
Daniel Offner, Partner, Nixon Peabody LLP
Mike Breslin, VP, Global Marketing, I-play
Moderator: Andrew Wallenstein, Deputy Editor,
The Hollywood Reporter
