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Thank you to everyone who
participated in LA Games
Conference! We really
appreciate the time and effort that
everyone put into making the event a
success. We met a lot of
knowledgeable and interesting
people, including some surprise
guests such as Vin Diesel (who
played Manny “Master” Rodriguez in
the “Dead or Alive 4” gamer
tournament), and look forward to
hosting the conference again in May
2007 (dates to be announced). For
our press coverage and photos of the
event, please visit:
http://www.dmwmedia.com/tags/lagames.
To get in touch about the 2007 event,
please contact us at
games@digitalmediawire.com.
Sincerely yours,
Ned Sherman
Co-Chair, LA Games Conference
CEO & Publisher, Digital Media Wire,
Inc.
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Speakers include from top left, ESA
President Doug Lowenstein, MTV
Networks' President, Global Digital
Media, Mika Salmi,
William Morris Agency Games VP, Video Games
Cody Alexander, Auravision/Fatal1ty Professional Gamer
Johnathan “Fatal1ty” Wendel, Sony Online Entertainment
VP of Development John Blakely,
Microsoft Casual Games Studio
Manager Chris Early, Paramount
Pictures VP Sandi Isaacs, Playfirst
CEO John Welch, MTV Executive
Consultant Gordon Bellamy,
WildTangent Founder & CEO Alex St.
John, Floodgate Entertainment VP &
GM Bellows, Qualcomm Senior
Director Gaming Mike Yuen.
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For the past 6
years, Digital Media Wire has been a leader
in games industry news and community
covering daily developments at our
industry
leading news site and producing the
annual
Games & Mobile Forum in NYC. This
fall we are hosting a special event in Los
Angeles -
LA Games Conference - focused on
business, finance and creative developments
in the games industry, including mobile,
online and console markets and the
increasing intersection of Madison Avenue
and Hollywood with the industry. This is an
event you can not afford to miss!
LA Games Conference was attended by 300 of
the most senior level executives at game
publishers and developers, Hollywood
studios, media companies and leading members
of the press. Sony, Microsoft, Viacom, MTV,
William Morris Agency, Vivendi Games,
Disney, Playfirst,
AOL Games, Qualcomm, Massive, Double Fusion,
Nielsen, RealNetworks, WildTangent, Ubisoft and CNET
are just a few of the companies
participating in the event.
The event also included a special
invite-only reception hosted by the
& Co-Sponsored by Axis Marketing & PR
These are exciting times for those of us in
the digital media industry and we welcome
you to join us at this fabulous event. For
more information and to register, please
visit
www.lagamesconference.com or contact
Rafael Childress or Tinzar Sherman by email
at
games@digitalmediawire.com or by
phone at 310-855-0033.
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keynotes &
FEATURED PRESENTATIONS
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Doug Lowenstein
President
Entertainment Software Association
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Mika Salmi
President, Global Digital Media
MTV Networks |
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Johnathan “Fatal1ty” Wendel
Professional Gamer
Auravision/Fatal1ty
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Morgan “Rhoulette” Romine
Professional Gamer
Ubisoft/Frag Dolls
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David Higley
Managing Director & Head of
Digital Media Technologies
UBS Investment Bank
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Andrew Katz
Partner
Corporate Group
MS&K
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Mike Vorhaus
Managing Director
Frank N. Magid Associates, Inc.
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Bill Kispert
VP, Interactive
NBC
Universal |
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Peter Wanat
Executive Producer
Vivendi Universal Games |
John Broady
Director of Buisness Intelligence
CNET Networks Entertainment
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Michael Dowling
CEO
Interpret LLC
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Andrew Wallenstein
Digital Media / TV Features Editor
Hollywood Reporter
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Tom Russo
Director of Games Editorial
G4 Television |
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PANELISTS & speakers
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Kanishka Agarwal
VP, New Products and Media Analyst
Telephia
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Cody Alexander
VP, Video Games
William Morris Agency
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Clancy Brown
Actor
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Gordon Bellamy
Strategy & Business Development
MTV Networks
/ Spike TV
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Matthew Bellows
GM & VP Marketing
Floodgate Entertainment
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John Blakely
VP, Development
Sony Online Entertainment, Austin
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George Borkowski
Head of IP & Tech Practice
MS&K
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Jon Van Canegham
Co-Founder & President
Chief Creative Officer
Trion World Network, Inc.
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Chris Cao
Studio Creative Director
Sony Online Entertainment
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Kenny Dinkin
VP & Executive Producer
Playfirst
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Jay Moore
Founder
The Strategery Group
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Chris Early
Studio Manager
Microsoft Casual Games Group
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Mike Goslin
VP, Virtual Reality Studio
Walt Disney Internet Group
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Jeff Herrmann
Vice President
Nielsen Wireless &
Interactive Services
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Teemu Huuhtanen
EVP, Sales & Business Development
Regional President, North America
Sulake Corporation Ltd.
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Sandi Isaacs
VP, Interactive & Mobile
Paramount Pictures, Licensing Group
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Alex St. John
CEO & Co-Founder
WildTangent
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Gary Price
Partner
TAG Strategic
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Nicholas Longano
President of New Media
Massive Incorporated
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Keith McCurdy
COO
Hands-On Mobile
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Joseph Olin
President
Academy of Interactive Arts & Sciences
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Jim Merrick
CEO
Mobliss
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Michael Schutzler
SVP, Games Division
RealNetworks
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Julie Shumaker
VP, Worldwide Sales
Double Fusion
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Ned Sherman
CEO & Publisher
Digital Media Wire
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Keith Boesky
Principal
Boesky & Company |
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Cooper Moo
VP of Business Development
FUN Games
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John Welch
President & CEO
PlayFirst
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Mike Yuen
Senior Director
Gaming Group
QUALCOMM
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Eric Zimmerman
Co-Founder & CEO
gameLab
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Mathieu Nouzareth
Founder & President
Boonty S.A.
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Jim Banister
Principal
Spectrum MediaWorks
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Mark Friedler
CEO
GameDAILY
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Eric Goldberg
Managing Director
Crossover Technologies
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Dave Rohrl
GM - SF Studio
PopCap Games
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Megan Galbraith
Senior Game Producer
Atom Entertainment, Inc.
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Bart Yeary
Co-Founder
& Creative Director
Identity Play, LLC /
Faketown.com
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Anders Evju
GM, Americas
I-Play
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Joe Lynam
President, CEO & Founder
PaymentOne
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Don Daglow
President & CEO
Stormfront Studios, Inc.
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Matthew Bromberg
President and COO
MLG
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Mark Donovan
VP of Products & Senior Analyst
M:Metrics |
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Mike Marchetti
COO
EA Mobile
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Leo
Olebe
Senior Global Brand Manager
Sierra Online, Vivendi Games |
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agenda : day 1
Tuesday, November 7, 2006
1:30pm – 1:45pm
Welcome & Introductions · Conference Center
Ned Sherman, CEO & Publisher,
Digital Media Wire
1:45pm – 2:45pm
The State of the Game Industry · Conference Center
Research Perspectives & Insights
This session will kick-off the day’s discussions with an overview of the latest
research that reflects and illustrates the current state of the game industry and the
directions in which the industry is heading, including: consumer behavior & attitudes;
adoption & penetration rates of key technology channels & platforms; and business
& economic performance numbers.
1:45pm - 2pm
Finance / M&A Deals Presentation
Research
Presented by
David Higley, Managing Director & Head of
Digital Media,
UBS
Investment Bank
2pm - 2:15pm
Online Games Presentation
Research Presented by
John Broady, Director of Buisness
Intelligence, CNET Networks Entertainment
2:15pm - 2:30pm
Mobile Games Presentation
Research Presented by
Mike Vorhaus, Managing Director, Frank N. Magid Associates, Inc.
2:30pm - 2:45pm
Console Games Presentation
Research Presented by
Michael Dowling, CEO, Interpret LLC
3:00pm – 3:30pm
Extending Entertainment Franchises Through
Games:
Where We’ve Been. Where Can We Go?
As the
interactive industry continues to mature,
video games offer entertainment studios an
exciting way to extend franchises. Gone are
the days of “beat for beat” movie and TV
games, rehashing content that viewers have
previously seen in theatres or on the small
screen. With the opportunity to engage
players for 20 hours or more, games provide
fertile ground to extend franchise fiction
and build mythology via sequel, prequel, or
parallel storytelling – all the while
keeping current fans entertained and driving
new fans to a brand. This panel of
executives from NBC Universal and Vivendi
Universal Games discuss strategies for
extending entertainment franchises through
games. Where we’ve been? Where can we go?
SPEAKERS
Tom Russo Director of Games Editorial,
G4 Television
Bill Kispert, VP, Interactive
NBC
Universal
Peter Wanat, Executive Producer,
Vivendi Universal Games
3:30pm – 4:00pm
Refreshment & Networking Break · Exhibit Hall
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4:00pm–4:50pm
Hollywood & Games
The relationship has been rocky, but money continues to flow for the development of
blockbuster games, and brand extensions across all gaming platforms — online,
mobile and console — are becoming more common. How is the relationship between
these two industries evolving? What is the future of Hollywood and the game industry?
PANELISTS:
Cody Alexander, VP, Video Games
William Morris Agency
John Blakely, VP, Development
Sony Online Entertainment, Austin
Keith Boesky, Principal,
Boesky & Company
Sandi Isaacs, VP, Interactive &
Mobile
Paramount Pictures, Licensing Group
Clancy Brown, Actor
MODERATOR:
Gordon Bellamy, Executive Consultant
MTV Networks
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5:00pm – 5:50pm
MMOGs, Social Networking & Community:
Building Next Generation Entertainment Brands
This panel of games, media and entertainment executives will discuss the
convergence between media, television, film & games. What opportunities
exist for marketers to utilize MMOGs, Social Networking & Community in
building next generation brands?
PANELISTS:
Jim Banister, Principal, Spectrum MediaWorks
Teemu Huuhtanen, EVP & Business Dev. / President, N. America, Sulake Corporation
Matthew Bellows GM & VP Marketing Floodgate Entertainment
Bart Yeary, Co-Founder Faketown.com
Joe Lynam,
President, CEO & Founder, PaymentOne
Leo Olebe, Senior Global Brand
Manager, Sierra Online, Vivendi
Games
MODERATOR:
Jay Moore, Founder
The Strategery Group
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7:00pm -
9:30pm
VIP/Speakers Dinner (Invite Only)
Hosted by:
agenda : day 2
Wednesday, November 8, 2006
9:00am–9:25am
Keynote
Doug
Lowenstein, President, Entertainment
Software Association
9:25am - 9:45am
Refreshment/Networking Break
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Conference Center
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Exhibit Hall — Side Salon
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9:45am–10:45am
Mobile Games:
A View from the Top
Top industry leaders discuss the
current state of the mobile games
industry and speculate as to what
developments will drive its future.
PANELISTS
Mike Marchetti, COO,
EA Mobile
Keith McCurdy, COO, Hands-On Mobile
Kanishka Agarwal, VP, New Products &
Media Analyst, Telephia
Jim Merrick, CEO,
Mobliss
MODERATOR
Eric Goldberg, Managing Director, Crossover Technologies
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9:45am–10:45am
A (Short) Art History of Casual Games
This roundtable of industry leaders will discuss the development of the casual games industry from a
creative, art-historical perspective. The focus will be on creative watersheds, influential games and
changing trends in both consumer expectations and the creative process. How have the elements of a
successful game changed over the past 4 years? How do developers balance the inherent risk in innovation
(more time and expense) with the need and desire to have more innovative products? Will the marketplace
bear innovative games? What does the future hold for the art history of casual games?
PANELISTS
Eric Zimmerman, Co-Founder & CEO,
gameLab
Dave Rohrl, GM - SF Studio,
PopCap Games
Megan Galbraith, Senior Game Producer,
Atom Entertainment, Inc.
Adeo Ressi, CEO,
GameTrust
MODERATOR
Kenny Dinkin, VP & Executive
Producer Playfirst
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10:45am–11:15am
Refreshment & Networking Break · Exhibit Hall
11:15am –11:45am
Keynote
Mika Salmi,
President, Global Digital Media, MTV
Networks
Interviewed
by
Andrew Wallenstein, Digital Media/TV
Features Editor,
Hollywood Reporter
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Conference Center
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Exhibit Hall — Side Salon
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11:45am–12:45pm
Casual Games:
A View from the Top
Industry leaders discuss the current
state of the casual games industry
and speculate as to what
developments will drive its future.
PANELISTS
Chris Early, Studio Manager
Microsoft Casual Games
Michael Schutzler, SVP, Games Division RealNetworks
Alex St. John, CEO
WildTangent
Rick Weil, President
FUN Technologies
John Welch, President & CEO
PlayFirst
MODERATOR
George Borkowski, Partner, MS&K
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11:45am–12:45pm
Mobile Games Open Mic
This roundtable of industry leaders will discuss a range of issues from how to
break into the business to developer and carrier relations. Audience interaction
will be encouraged and no question is off limits.
PANELISTS
Mike Yuen, Senior Director, Gaming Group, QUALCOMM
Anders Evju, GM Americas, I-Play
Keith McCurdy, COO, Hands-On Mobile
Jay Miller, VP, Bus. Dev., Tira
Wireless
MODERATOR
Mark Donovan, VP of Products &
Senior Analyst, M:Metrics
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12:45pm–1:45pm
Lunch Buffet · Exhibit Hall
1:45pm–2:15pm
Keynote · Conference Center
Financing Alternatives for Game Companies
Presented by
Andrew E. Katz, Partner,
MS&K
Hollywood and the music industry have been
on the cutting edge of financing for
decades. As the gaming industry matures,
publishers and developers are beginning to
consider adopting similar financing
techniques to help move their business
forward. Andrew Katz will discuss how game
developers can use their IP assets,
including trademarks and licenses, for new
and potentially better financing
opportunities.
2:15pm–3:05pm
Panel: Madison Avenue & Games · Conference Center
This panel of advertising and games industry executives will provide
metrics, predictions & analysis on opportunities to advertise through
online, mobile and console games.
PANELISTS
Matthew Bromberg, President and COO,
MLG
Jeff Herrmann, VP, Business Dev.,
VNU Media Measurement & Information
Nicholas Longano, President of New Media, Massive Incorporated
Mathieu Nouzareth, Founder & President,
Boonty S.A.
Julie Shumaker, VP, Worldwide Sales, Double Fusion
MODERATOR
Gary Price, Partner, TAG Strategic
3:05pm–3:30pm
Refreshment & Networking Break · Exhibit Hall
3:30pm–4:00pm
Featured Interview · Conference Center
Morgan “Rhoulette” Romine, Professional Gamer,
Ubisoft/Frag Dolls
Interviewed by:
Scott Goldberg, Columnist,
Digital Media Wire
4:00pm–4:30pm
Featured Interview · Conference Center
Interview with
Jonathan “Fatal1ty” Wendel, Professional Gamer,
Auravision/Fatal1ty
Interviewed by:
Ken Rutkowski,
Founder, Media Entertainment
Technology Alliance
4:30pm–5:30pm
Panel: The Next WoW? · Conference Center
Blizzard’s World of Warcraft is the most popular massively multiplayer online
game (MMOG) ever. Why is it so successful? What is the next big thing in MMOGs?.
PANELISTS
Mark Friedler, CEO, GameDAILY
Jon Van Canegham, Co-Founder/President/ChiefCreativeOfficer, Trion World Network
Mike Goslin, VP, Virtual Reality Studio, Walt Disney Internet Group
Chris Cao, Studio Creative Director, Sony Online Entertainment
Don Daglow, President & CEO, Stormfront Studios, Inc.
Moderator
Joseph Olin, President, Academy of Interactive Arts & Sciences
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6:30pm - 9:30pm
Invite-only reception hosted by the
& Co-Sponsored by Axis Marketing & PR
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Digital Media Wire, Inc. ©2006–2007. All Rights Reserved.
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Gamers Tournaments:
Dates & Times:
November 7th
2-4PM: Free play of just released and pre-release titles for Xbox 360 and PS2!
3-4PM: Round 1 of Dead or Alive 4 tournament, Round 1 of Project Gotham Racing 3!
November 8th
2-4PM: Free play of just released and pre-release titles for Xbox 360 and PS2!
3-4PM: Project Gotham Racing Finals!
4-5PM: Dead or Alive 4 Finals!
Entrants Please RSVP:
Name, Age, Handle
Fighters:
fightDoA@newyork-tokyo.com
fightPGR@newyork-tokyo.com
Spectators: spectator@newyork-tokyo.com
Any Questions:
Please call 310-855-0033
Other Inquiries:
Please contact
Tinzar Than Sherman
tinzar@digitalmediawire.com
Digital Media Wire, Inc. launched in early 2000 with a simple yet compelling
proposition to provide busy executives with a daily briefing of the most important
news stories about the business of digital entertainment and media. Over the
years, we have become a standard in publishing and events. We currently own
and produce 6 annual conferences and publish 7 newsletters, including
Digital Media Wire Daily, and the
Digital Entertainment & Media Directory. For more information:
www.dmwmedia.com
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testimonials
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"One of the best conferences I've seen in quite some time."
--Stewart Halpern, Managing Dir., Digital Entertainment, RBC
Capital Markets
"Your moderators were great and I enjoyed the panels."
--Minard Hamilton, SVP, Sales & Brand Partnerships, JAMDAT
Mobile
"Very well planned and executed. The sessions were
informative and timely..." --Eric Albert, Director, Business
Development, Gameloft
“Your conference was great (and I heard the same thing from
others that attended), and if you know anything about me, you
know that I don’t hand out empty praise.”
--Jason Ford, General Manger, Games & Entertainment, Sprint
Nextel
"It was a pleasure speaking at your show. Please keep
QUALCOMM in mind for future events."
--Mike Yuen, Senior Director, Gaming Group, QUALCOMM
"The conference was wonderful, I was very impressed."
--Erica Chriss, Director of Business Development, Digital
Chocolate
"It was great coming out and speaking.. I had a good time and
felt I learned a lot."
--John Smedely, President, Sony Online Entertainment
"Fantastic event…"
--Matt J. Railo, Partner, Mitchell Silberberg & Knupp
"Thanks for a great conference..."
--Eric Zimmerman, Co-Founder & CEO, gameLab
"Great show... I look forward to working with you on industry
events in the future."
--John Welch, President & CEO, PlayFirst
"Lots of interesting people and good dialogue."
--Gabe Zichermann, VP, Strategy & Communications Trymedia
Systems
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