April 28-29, 2009   |   Los Angeles, CA

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The 2009 event will be held at Hollywood Roosevelt Hotel on 7000 Hollywood Blvd. in Los Angeles, which boasts three large conference rooms, plenty of networking space, room for exhibitors and a pool-side bar and cabanas, right in the heart of Hollywood.
We have arranged a room block for our guests. Please call the hotel at 1-800-950-7667 or 323-466-7000 and mention "LA Games Conference" to receive the following discounted room rates: Rooms at $259 per night



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Thank you speakers, sponsors and attendees for making the 2009 event our best one so far - hope to see you back next year!

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Over 300 of the most influential decision-makers in the games industry gather for the 2-day LA Games Conference to network, do deals, and share ideas about the future of console, PC, online and mobile games. LA Games Conference – now in its 3rd year – features a lively and fun debate on timely cutting-edge business topics, demos as well unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond. We invite you to join us at the event and take part in the discussion with executives, creators, analysts, press and professional gamers who will be instrumental in shaping the future of this booming business. The event is designed to be interactive like the world we live in giving delegates the opportunity to share their ideas live at the event via text message and in moderated roundtable meetings.

Who's Coming? Attendees registered for the 2009 event work for the following companies and organizations:

Activision, EA, IGN Entertainment, Mattel, Alcatel-Lucent, Microsoft, THQ, Warner Music, Benchmark Capital, Facebook, Sony Television, Paramount, CNBC, PR Newswire, Reed Business Information, EdgeCast Networks, Best Buy, PopCap, Lionsgate, MySpace, Exponential Entertainment, SNL Kagan, Entertainment Hollywood, PC Gaming Magazine, LA Business Journal, Home Media Magazine, Game Reviews, CBS Television, Hands-On Mobile, Greystripe, Glu Mobile, MTV Networks, Nickelodeon Kids and Family Games Group, Variety, Turbine, Sony Online Entertainment, Sony Computer Entertainment (Playstation), KOCE-TV (PBS), LA Times, Nokia, UK Trade & Investment, Digonex Technologies, Technicolor, GSN Digital, Deloitte, Glow Interactive, Parature, Aria Systems, Inc, SuperRewards, Playdom, Unilever, Product Madness, and many more...

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2009 Speakers


Nolan Bushnell, Founder, Atari and Chuck E. Cheese, CEO of uWink and Chairman, NeoEdge Networks
Nolan Bushnell is one of the founding fathers of the video game industry and most famous for starting Atari, Inc., which began with the simple idea of developing a home version of the game Pong and, in 1982, grew to $2 billion in annual sales and was the fastest-growing company in the history of American business. He is also the man behind the Chuck E. Cheese's Pizza-Time Theaters chain. In total, he has founded more than twenty companies, was inducted into the Video Game Hall of Fame and the Consumer Electronics Association Hall of Fame, received the Nations Restaurant News "Innovator of the Year" award, and was named one of Newsweek's "50 Men That Changed America." Bushnell is currently the founder and CEO of uWink, a game-based restaurant startup, and the Chairman of the Board at NeoEdge Networks, an advertising-based video game company. In this exclusive keynote, we are truly privileged to hear from one of the most influential players in American business, who will reflect on the growth of the games business and what he sees as opportunities and challenges in the future.

Mitch Lasky,
General Partner, Benchmark Capital
Mitch has spent more than two decades in the mobile gaming, new media and interactive entertainment business. Prior to joining Benchmark Capital, Mitch served as executive vice president of Mobile and Online at Electronic Arts. Previously, he was chairman and chief executive officer of JAMDAT Mobile, Inc, the leading global publisher of wireless entertainment applications, which was acquired by EA in 2005. Prior to JAMDAT, Mitch served as general manager of eCompanies Wireless LLC, an Internet business incubator. He also spent five years at Activision, most recently serving as executive vice president of Worldwide Studios. In that role he was responsible for product development, business development and global operations. Earlier in his career, Mitch practiced law, worked at the Walt Disney Company and started a massively multiplayer online game company.

David Roberts, CEO, PopCap Games
Founded in 2000 by John Vechey, Brian Fiete and Jason Kapalka, PopCap Games is well-known for Bejeweled, one of the most popular and lucrative casual games franchises out there, with more then 350 million copies downloaded and over 25 million units sold across all platforms. Since its launch, Popcap has grown to a sizable business with a worldwide staff of over 200 people and many popular games under its umbrella. Because of the almost instant success of Bejeweled, PopCap has been able to grow to its current size without taking any external funding, which is a rather unique accomplishment in this day and age. Dave joined PopCap Games in 2005 as the company's chairman and chief executive officer, overseeing all aspects of the company's operations and guiding PopCap through the adolescent stage to corporate maturity. In this exclusive keynote, we will hear from one of the true leaders of the casual games revolution speak about how he sees the lines blurring between casual gamers and hardcore gamers as well as the challenges and opportunities involved in developing games for the iPhone, and much more.

Mike Yuen, Sr. Director, Games Services, Qualcomm
Mike is responsible for new growth opportunities for games and services in the corporate services strategy and market development group at Qualcomm. He previously led the BREW gaming group and developer relations and helped create a global ecosystem that has paid out more than $1 billion to content providers such as EA, Disney, and Sony as of March 2007. Mike sits on the boards of Zeebo and the LA Games Conference, and was a former board member of the San Diego Software Industry Council, GDC Mobile, and MEF Americas. He has more than 12 years of experience in gaming across multiple platforms and has worked at Accolade (Atari), GTE Entertainment, and Hammerhead Entertainment. In this exclusive keynote, we will hear from one of the pioneers in mobile gaming speak about the inevitable march of content to be digitized as well as a specific focus on how wireless digital distribution can one day potentially disrupt the video game console industry.

Panelists and Moderators

John Kavanagh
SVP, Videogames
Paramount Digital Entertainment

Gareth Davis
Platform Manager

Spencer Hunt
VP, Game Production & Digital Product Development
Sony Pictures TV Int'l
Kuk Yi
Managing Director
Best Buy Capital
Bill Young
Director, Global Media Sales
Electronic Arts

Jason Oberfest
SVP of Business Development
Steve Hoffman
Robert Norton
Managing Director, North America
Jana Friedman
SVP of Worldwide Advertising Sales
Double Fusion

David Reitman
VP, Content & Ent. Practice
Switch and Data
Kate Connally
Vice President
AddictingGames/MTV Networks
Bill Kispert
VP, Interactive
NBC Interactive
Jesse Redniss
Vice President
USA Network Digital

Ned Sherman
CEO and Publisher
Digital Media Wire

Eric Goldberg
Managing Director
Crossover Technologies
Nick Williams
Director, Media &
Entertainment Insights
OTX Research
Jay Baage
VP of Content
Digital Media Wire

Anu Shukla
Founder and CEO
Offerpal Media
Scott Scherer
VP of Product Management
Hands-on Mobile
Michael Rubinelli
SVP of Game Development
Genius Products
George Kurtyka
3P Account Manager 

Nash Parker
Director, Emerging Technology & Media
Braden Moulton
Senior Manager
Partner Development
Massive (Microsoft)
Nichole Goodyear
CEO & Co-Founder
Michael Chang
CEO & Co-Founder
Matt Story
Director, Play, a division of
Ted Cohen
Managing Partner
TAG Strategic
Kyle Laughlin
Senior Director
Yahoo! Games
Bob Ferrari
VP, Publishing & Bus. Dev.
Sanrio Digital
Michael Cai
Vice President, Video Games
Kyu Lee
Mike Vorhaus
Magid Advisors


Dave Long
Exponential Entertainment, Inc.
Matt Palmer
Stardoll Network
Jim Drewry
Executive Director of Marketing
Michael Rosenberg
Future Ads
(Owner and
Teemu Huuhtanen
President, N.A.
Sulake Inc. (Habbo)
Matthew Bellows
VP, Consumer Strategy
Ryan Barkan
Senior Director
Advertising & Video Games
Primary Wave Music Publishing
Mark Friedler
Worlds and Games LLC

Greg Short
Executive Chairman
Tim Chang
Norwest Venture Partners
Steve Goldstein
Senior Counsel
Stubbs Alderton & Markiles, LLP
Dan Yue
Co-founder and CEO
Gavin Longhurst
VP of Business Development
John Canning
Sr. Director Business Development
Mary-Margaret Network
Dennis Fong
CEO & Founder
Dave Laux
Global Executive
IBM Games and Interactive Entertainment
David Zemke
Director of Marketing
Glu Mobile
Bjorn Book-Larsson
K2 Network
Tommy Tallarico CEO/Executive Producer/Host
Video Games Live
Calvin Ng
Jon Snoddy
Co-Founder, Chief Technology Officer
Big Stage Entertainment
John Hayase
Executive Director of Development
Sony Online Entertainment
Nicole Lazzaro
XEODesign, Inc.
Ken Rutkowski
Alex Hackford
Head of A&R
Sony Computer Entertainment America
Ethan Titelman
VP Media & Ent. Group
Penn, Schoen & Berland (PSB)
Ron Williams
Zeev Exchange

Many more to come... Submit speaker HERE.

2009 Agenda

April 28 - Day 1

Registration & Networking

Welcome to the Conference
Ned Sherman, CEO & Publisher, Digital Media Wire

Top Gaming Trends - Analyst Presentations
These leading analysts kick-off the day's discussions with an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.

1:15pm – 1:25pm
Nick Williams, Director, Media & Entertainment Insights, OTX Research
1:25pm – 1:35pm
Greg Short, Executive Chairman, EEDAR
1:35pm – 1:45pm
Ethan Titelman, VP Media & Entertainment Group, Penn, Schoen & Berland (PSB)
1:45pm – 2:00pm
Q&A Moderator
Ned Sherman, CEO & Publisher, Digital Media Wire


Gaming and Music –New Business Opportunities in the Wake of the Guitar Hero and Rock Band Phenomenon

Guitar Hero and Rock Band have gone from being risky gimmicks to huge pop culture phenomena and cash-cows for the companies that own them. The music business has recently wised up to realize the potential of games to give their bottom line a well needed boost. What is next for the collaboration between the gaming and the music industries? What are the opportunities and challenges for making the most out of the creation of this new phenomenon in gaming?

Ryan Barkan, Sr. Director, Advertising/Video Games, Primary Wave Music Publishing
Alex Hackford, Head of A&R, Sony Computer Entertainment America
Michael Rubinelli, SVP, Game Development, Genius Products
Scott Scherer, VP, Product Management, Hands-on Mobile
Tommy Tallarico, CEO/Executive Producer/Host, Video Games Live
Moderator: Ted Cohen, Managing Partner, TAG Strategic

*Delegate Roundtables - Join a Discussion Group*

Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill-up fast, so please make sure to sign up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) in the lobby area at 2:50pm. Topics include:

"Monetizing Your Gamers"
Moderator: Ron Williams, CEO, The Zeev Exchange (Zeevex)

“Protecting Your Online Gaming Community”
Moderator: Eric Youngstrom, Director Channel Sales & Marketing, CS Identity

"iPhone Games - The Start of a New Era of Mobile Gaming"
Moderator: Jay Baage, Event Director, LA Games, VP Content, Digital Media Wire

"Virtual goods and the Demise of the Subscription"
Moderator: John K. Bates, U. S. Representative, Entropia Universe

If you are registered for the event and would like to volunteer to moderate one of the discussions above or propose a new topic to moderate, please do so at the registration table at the event.

PANEL 2    
Gaming, Film and Television – Breaking Down the Barriers Between Hollywood and the Game Industry

The relationship between Hollywood content owners and the game industry has sometimes been a rocky one. Gaming companies have complained that high license fees coming out of Hollywood are causing game development budgets to skyrocket, making it more difficult for the game industry to create profitable games. On the other, some would argue that licensed known brands from Hollywood are more important than ever in a competitive games market. In the mobile space, for example, licensed titles, while not always the best games, tend to get higher placement on the carrier decks. How is the relationship between these industries evolving? What needs to happen to ensure that all participants - licensors, developers, publishers and distributors - get a fair return on their investments?

Kate Connally, VP, AddictingGames, MTV Networks
Spencer Hunt, VP, Game Production & Digital Dev., Sony Pictures Television
John Kavanagh, SVP, Videogames, Paramount Digital Entertainment
Bill Kispert, VP, Interactive, NBC Universal
Dave Long, CEO/Co-Founder, Exponential Entertainment, Inc.
Moderator: Steve Goldstein, Senior Counsel, Stubbs Alderton & Markiles, LLP

PANEL 3    
Gaming and Mobile Phones – What are the Latest Trends in Games for the Third Screen?

Mobile games is already a multi-billion dollar industry, yet there are challenges that need to be collectively overcome for the industry to progress to a true mass market phenomenon. This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, new devices, marketing and distribution models for mobile games. Is the iPhone model the way of the future? How are the operators working with publishers to allow mobile games to really take off? What factors are driving and hindering the industry? How is the mobile industry working with successful online games and brands to grow the market? Is a licensed game or branded title needed to succeed in the current mobile games market?

Michael Chang, CEO & Co-Founder,
Tim Chang, Principal, Norwest Venture Partners
George Kurtyka, 3P Account Manager, Nokia
Kyu Lee, President, Gamevil
David Zemke, Director of Marketing, Glu Mobile
Moderator: Nicole Lazzaro, President, XEODesign, Inc.

“Finding Money in Games”
Mitch Lasky, General Partner, Benchmark Capital
Lasky will outline the latest in investment trends and opportunities in games and digital media. Lasky has spent more than two decades in the mobile gaming, new media and interactive entertainment business. Prior to joining Benchmark Capital, Lasky served as executive vice president of Mobile and Online at Electronic Arts. Previously, he was chairman and chief executive officer of JAMDAT Mobile, Inc, the leading global publisher of wireless entertainment applications, which was acquired by EA in 2005.
Interviewer: Eric Goldberg, Managing Director, Crossover Technologies

Cocktail Reception at the Tropicana Bar
Sponsored by:

April 29, 2008 - DAY 2

Registration & Networking

Opening Remarks

Nolan Bushnell, Founder, Atari and Chuck E. Cheese, CEO of uWink and Chairman, NeoEdge Networks
Interviewed by: Ken Rutkowski, President/Host, KenRadio

PANEL 1    
Viral Gaming – New Ways to Promote and Distribute Games Online

What makes a successful game for social networking platforms such as Facebook or MySpace? Is the new Xbox experience and Sony Home in effect turning game consoles into social networks? How important is the social factor in gaming? Will we see casual massively multiplayer games anytime soon? How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs? How do you monetize these new social gaming environments? This panel of executives from social networks, technology and games companies will tackle these questions and more.

Gareth Davis, Platform Manager, Facebook
Jim Drewry, Executive Director of Marketing, Turbine
Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent
Jason Oberfest, SVP of Business Development, MySpace
Dan Yue, Co-founder and CEO, Playdom
Moderator: Eric Goldberg, Managing Director,
Crossover Technologies

Refreshment & Networking Break

Next Generation Virtual Worlds - What to Expect From a User and a Business Perspective

The lines between social networks, virtual worlds and games are clearly blurring - so what will the next generation of virtual worlds for the mass-market look like? And how do you monetize them? This panel will discuss the relative effectiveness of premium subscriptions, sales of music, video and virtual goods and ad supported content. What is working and what isn't? How are brand marketers and their agencies navigating this new space? How do advertisers measure ROI and the effectiveness of these new and relatively untested campaigns? How do you handle license and rights issues as well payments effectively? This group of panelists will share their experiences with different business models as well as give advice for how to make smart marketing investments in this ever-changing landscape.

Steve Hoffman, CEO, RocketOn
Bob Ferrari, VP, Publishing & Business Development, Sanrio Digital
Teemu Huuhtanen, President, N.A., Sulake Inc. (Habbo)
Matt Palmer, EVP & GM, Stardoll Network
Calvin Ng, CEO and CSO, iLEMON
Moderator: Mark Friedler, Partner, Worlds and Games LLC

PANEL 3    
Games of Tomorrow and Next Generation MMOGs

The success of the massively multiplayer online games genre is undeniable. This panel of gaming heavyweights will share their views and predictions on MMOGs and the games of tomorrow. What can we expect for the games of the future? What platform is best suited for this form of social gaming? Which aspects of gaming will remain constant? Is the evolution of gaming in countries such as Korea and China a sign of things come?

Kuk Yi, Managing Director, Best Buy Capital
Matthew Bellows, VP, Consumer Strategy,
Dennis Fong, CEO & Founder, Raptr
John Hayase, Executive Director of Development, Sony Online Entertainment
Jon Snoddy, Co-Founder, Chief Technology Officer, Big Stage Entertainment
Moderator: Michael Cai, Vice President, Video Games, Interpret



“Casual is the New Black – If You Want to Avoid the Red”
David Roberts, CEO, PopCap Games
Roberts will discuss a future where innovations from casual games will create the environment for tomorrow’s hardcore game experiences. Roberts will discuss the PopCap vision of bringing games to the other 80% of the market that even the broadest casual games haven’t yet attracted.

A New Generation of Gamers - Are Casual and Hardcore Games’ Genres Merging?

Casual games are growing in popularity due in part to their availability on multiple platforms - mobile, Internet, handhelds, PCs and consoles - and new market entrants who are making a big push in the space. At the same time, the casual games are not just for kids and stay-at-home moms anymore, but also attracting many hardcore gamers. This panel will discuss the opportunity in casual gaming with a focus on innovation, pricing and distribution models. What has changed in the last year? What changes can we expect in the coming year? What innovations will fuel growth? How are new consumers being targeted? What business models are working? Who are the new market entrants? What is the outlook for product placement, in-game advertising, and advergaming? What is the future for online casual games?

Robert Norton, Managing Director, North America, King.com
Kyle Laughlin, Head of Games, Yahoo!
Jesse Redniss, Vice President, USA Network Digital
Michael Rosenberg, COO, Future Ads (Owner and Operator, Gamevance.com)
Sean Vanderdasson, Vice President of Games, WildTangent
Moderator: Mike Vorhaus, President, Magid Advisors

Do Marketers Belong in Games?

A Discussion of the Opportunities and Challenges for In-Game and Out-of-Game Advertising
This panel of advertising, brand and games executives will discuss opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. How are brand marketers and their agencies navigating this space? What advertising campaigns work in games and online communities? How are consumers reacting to ads in games? How are advertising executives working with game developers? What are the opportunities and challenges in incorporating advertising and brands into games and online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising?

Anu Shukla, Founder & CEO, Offerpal Media
Matt Story, Director, Play, a division of Denuo
Bill Young, Director, Global Media Sales, Electronic Arts
Nichole Goodyear, CEO & Co-Founder, Brickfish
Braden Moulton, Senior Manager Partner Development, Massive (Microsoft)
Jana Friedman, SVP of Worldwide Advertising Sales, Double Fusion
Moderator: John Canning, Sr. Director Business Development, Mary-Margaret Network

Refreshment & Networking Break

"Distribution of Games and Digital Media - A Glimpse of the Future"
Mike Yuen, Senior Director, Games Services, Qualcomm
Yuen will give a glimpse into the future as he discusses the drive to digitally distribute content. Yuen will also discuss Qualcomm’s investment in a new wireless 3G game console for developing countries, called Zeebo. The new console targets middle-class gamers in emerging markets like Brazil, Russia, India and China and it only plays downloadable games, whose feature is designed to combat the piracy of disc-based games. 

The Importance of Online Game Infrastructure Deployment

As more and more games go online, it is of critical importance to make sure that games actually work. Today's gaming companies are challenged with a tremendous complexity in terms of development and deployment of MMOGs and game infrastructures. This is a process which involves hardware platform vendors, data centers, ongoing support services, as well as city, state, and federal governments. All of these elements supporting an online game have the potential to break in a way that can take the game, or part of the game, offline. Some of these elements are under the control of the developer, some are under the control or influence of the hosting provider, and some are outside of anyone's control. This panel will give you an insider look under the hood of the growing online game industry. You will walk away with a better understanding of the stakes involved and the challenges and opportunities facing the games industry.

Gavin Longhurst, VP of Business Development, BigWorld
Dave Laux, Global Executive, IBM Games and Interactive Entertainment
Bjorn Book-Larsson, COO & CTO, K2 Network
Moderator: David Reitman, VP, Content & Ent. Practice, Switch and Data

©2008-2009 Digital Media Wire, Inc. All Rights Reserved.




For the past 9 years, Digital Media Wire has been a leader in game industry news, community and events covering daily developments and producing two annual games events: New York Games Conference and the LA Games Conference.

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PopCap Games
President & CEO
Double Fusion
Managing Director
Crossover Technologies
Senior Director, Gaming Group
QUALCOMM Internet Services
CEO & Publisher
Digital Media Wire
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LA Games Conference
VP of Content
Digital Media Wire
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LA Games Conference

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