April 29, 2010   |   Los Angeles, CA



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The 2010 event will be held at Hollywood Roosevelt Hotel on 7000 Hollywood Blvd. in Los Angeles, which boasts three large conference rooms, plenty of networking space, room for exhibitors and a pool-side bar and cabanas, right in the heart of Hollywood.

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Over 300 of the most influential decision-makers in the games industry gather for the LA Games Conference to network, do deals, and share ideas about the future of console, PC, online and mobile games. LA Games Conference – now in its 4th year – features a lively and fun debate on timely cutting-edge business topics, demos as well unrivaled access to some of the most progressive companies in Hollywood, Silicon Valley and beyond. We invite you to join us at the event and take part in the discussion with executives, creators, investors, analysts, press and gamers who will be instrumental in shaping the future of this booming business.

2010 KEYNOTES

Ira Rubenstein, Executive Vice President of the Global Digital Media Group at Marvel Entertainment to do 1-on-1 interview with Andrew Wallenstein, Deputy Editor, Hollywood Reporter. Marvel, which was acquired by Disney at the end of last year, is one of the world's most prominent character-based entertainment companies, built on a proven library of over 5,000 characters  - including Iron Man, Spider-Man, X-Men, Captain America, Fantastic Four and Thor - featured in a variety of media over seventy years. Marvel utilizes its character franchises in licensing, entertainment (via Marvel Studios, LLC and Marvel Animation) and publishing (via Marvel Comics). Marvel's strategy is to leverage its franchises in a growing array of opportunities around the world, including feature films, consumer products, toys, video games, animated television, direct-to-DVD and online.

Visionary game designer, Founder of Shiny Entertainment and CEO of Gaikai (cloud-streaming game service with investments from Benchmark Capital) David Perry to do 1-on-1 interview with David Reitman of Switch and Data. Perry is the mind behind such famed video games as Earthworm Jim (in which a bionic suit-clad worm saves the galaxy), Messiah (in which a rogue cherub hijacks creatures' bodies to defeat sin), and best-selling game adaptations of movies like Disney's Aladdin, Terminator and The Matrix. He has designed tie-ins for international brands such as 7-Up and McDonald's, and has worked on a group of massively multiplayer online titles for Acclaim. His professional experience also includes working with Hollywood Directors, Hollywood Studios, Licensing in/out, IP Creation, Patenting, Trademarking, Budgeting, Creative Direction, Designing, Programming, Out-Sourcing, Funding, Production and many other facets of the business of making and selling professional video games. Perry sits on the advisory board of the Game Developers Conference and the Video Games Expo.

Playdom CEO, John Pleasants, to do 1-on-1 keynote interview with Mike Vorhaus, President of Magid Advisors. Before taking the helm at Playdom, John served as President of Publishing and Chief Operating Officer of Electronic Arts (EA), where he oversaw global operations for the four billion dollar gaming company and led its consumer-facing businesses, including EA Mobile, Pogo, EA.com, global online gaming and Rupture. In addition, John drove a push to move EA from a software to a services model, and spearheaded the company’s expansion into social gaming. Prior to joining EA, John served as President and CEO of Revolution Heath and CEO of Ticketmaster, the world's leading live event ticketing company. During his tenure at Ticketmaster/ InteractiveCorp (IAC), John also oversaw several leading online entities such as Evite.com, Match.com, CitySearch.com and ReserveAmerica.com. John is a Director of the Board for The Artists Den, a music production and promotion company, and previously held Board of Director positions with Expedia.com, Active.com, Fastclick, Going.com and Extend Health. John’s favorite Playdom game is Sorority Life because he’s long believed in the power of the Little Black Dress.

2010 Speakers, Panelists & Moderators

Brian Ward
SVP, Worldwide
Studios

Activision Blizzard 
Chris Petrovic
General Manager
GameStop
Digital Ventures
Nanea Reeves
SVP & COO,
Global Online

Electronic Arts
Peter Wanat
Executive Producer
Universal Studios
Interactive Group 
       
Michael Pachter
Managing Director,
Equity Research
Wedbush
Securities, Inc.  
Tim Chang
Principal
Norwest Venture
Partners
Teemu Huuhtanen
EVP, Business Dev. and COmmunications
Sulake Inc.
(Habbo Hotel)
Mike Vorhaus
President
Magid
Advisors
       
Alex St. John
President & CTO
hi5
Mari Baker
President & CEO
PlayFirst
Phil Rosenberg
SVP of Business Development
Sony PlayStation
Shawn DuBravac
Chief Economist
Consumer Electronics Association (CEA)
       
Eric Goldberg
Managing Director
Crossover Technologies
Louis Figueroa
VP, Business Development
Sony Online
Entertainment
Brandon Beck
Co-Founder & CEO
Riot Games
Dennis Fong
CEO
Raptr 
       
Gene Hoffman
CEO
Vindicia 
Adam Caplan
Vice President -
Virtual Currency
Super Rewards
(Adknowledge)
Ned Sherman
CEO & Publisher
Digital Media Wire
Richard Borenstein
SVP, Worldwide Sales 
Zong
       
 Bill Young
Creative Director: Global Media Sales
Electronic Arts  
Jonathan Epstein
Former President & CEO
Double Fusion
Dave Ulmer
Sr. Director, Entertainment Products
Motorola Media Solutions
Kyu Lee
President
Gamevil
       

Stephen Saiz
Director, Marketing - Digital Publishing
Disney Interactive Studios 
Jay Baage
VP of Content
Digital Media Wire
Event Director
LA Games Conference
Allen DeBevoise
Chairman & CEO Machinima.com
Peter Levin
Co-Founder
GeekChicDaily
       
Kraig Baker
Partner
Davis Wright Tremaine LLP
Lee Clancy Jr.
SVP, Product Management & GM, Direct Revenue
IMVU
Meredith Lobel-Angel
General Counsel
Nival Interactive 
Jason Oberfest
Vice President, Social Applications
ngmoco
       
Michael Doron
Vice President, Americas
ClickandBuy
Robert Nashak
EVP, Digital Entertainment
BBC Worldwide
Paul Levine
EVP, Interactive Platforms Group
National Geographic Global Media
Nathon Gunn
CEO
Social Game Universe 
       
David Stewart
Senior Director of Product
Playdom 
Joe Lynam
CEO
PaymentOne
Gordon Bellamy
Sr. Producer,
Emerging Media
yU+co
Rebecca Weeks Watson
VP, Business Development
gWallet
       
David Reitman
VP Content & Entertainment
Switch and Data  
Pascal Brochier
CEO & Founder
LVL UP Ventures
Kate Connally
Vice President
AddictingGames / MTV Networks
Michael Cai
Vice President of Video Games
Interpret 
       
http://www.digitalmediaconference.com/west/curt%20marvis.jpg
Gabe Zichermann
CEO
beamME
Vish Makhijani
COO
Zynga
Atul Bagga
Director/Senior Analyst
ThinkEquity 
Curt Marvis
President, New Media
Lionsgate 
       
Peer Schneider
SVP of Content Publishing
IGN Entertainment
Mihir Shah
Chief Revenue Officer
Offerpal Media
Ben Lewis
Co-Founder
Tapjoy
Vanessa Newkirk
Vice President of Media Services
Geary Interactive
       
Matthew Bellows
VP, Consumer Strategy
Vivox
Joe Minton
President
Digital Development Management
Neal Sinno
VP of Business Development
Arkadium
Andrew Wallenstein
Deputy Editor
Hollywood Reporter
       
Sirgoo Lee
CEO
NHN USA
Steve Bradbury
VP
GoTV Networks 
Bjorn Book-Larsson
COO & CTO
K2 Network  
Steven Kovensky
Director of Business Affairs Foundation 9 Entertainment
       
More speakers will be announced shortly. Submit to speak NOW! 

2010 Agenda

08:15AM–9:00AM    
Registration, Coffee & Networking


9:00AM–9:15AM   
Welcome to the Conference
Ned Sherman, CEO & Publisher, Digital Media Wire
Jay Baage, Event Director, NY Games Conference

9:15AM–10:00AM
2010 Gaming Trends - Analyst Presentations
Leading analysts and industry experts kick-off the day's discussions with an overview of the latest research that reflects and illustrates the current state of gaming and the directions in which the industry is heading, including: consumer behavior & attitudes; adoption & penetration rates of key technology channels & platforms; and business & economic performance numbers.


Presenters

-Understanding Where 3D Fits In
Shawn DuBravac, Chief Economist, Consumer Electronics Association
-Virtual Goods: Next Gen. Monetization of Digital Media
Atul Bagga, Director/Senior Analyst, ThinkEquity
-Moderator
:
Ned Sherman, CEO & Publisher, Digital Media Wire

10:00AM–10:30AM
KEYNOTE INTERVIEW
A Conversation with John Pleasants, CEO, Playdom
Interviewed by: Mike Vorhaus, President, Magid Advisors

10:30AM–11:15AM
NETWORKING BREAK & *Delegate Roundtables - Join a Discussion Group*
Delegate roundtables are led by attendees and speakers who volunteer to moderate discussions around specific topics. Sign up for the roundtable of your choice at the registration table. Discussion groups will fill-up fast, so please make sure to sign up when you arrive. Each group will meet at a designated roundtable (signs will mark the topic for each table) at 10:45am. If you are registered for the event and would like to volunteer to moderate one of the discussions below or propose a new topic to moderate, please contact jay@digitalmediawire.com.

Discussion Topics:
  • How To Best Build Communities Around Games
    Moderator
    : Kelley Corten, Group Publisher, Games, Future Publishing
    (publisher of Nintendo Power and Official Xbox Magazine)
  • Gaming Metrics – Which Ones Matter in 2010
    Moderator: Sanjay Sarathy, SVP of Marketing, Vindicia
  • Launching and Sustaining Your Game Platform Using Social Media
    Moderator: Michael Terpin, Founder & CEO, SocialRadius
  • Sundance Not Clone Wars: A New Wave of Creativity for Indie Games
    Moderator: Jeannie Novak, Founder, Indiespace, Lead Author, Game Development Essentials

11:15AM–12:00PM PANEL 1
The State of the Games Industry - View From The Top

Industry leaders discuss the current state of the  games industry as the business continues its transition towards a digital future. What does it take to make a blockbuster game these days? What trends and developments are leading the industry? Does the industry need to take more creative risks in breaking new styles of play? What players in the games space will push the creativity? How do you make money in this more and more complicated gaming universe with new digital platforms now competing with the time and pocketbooks of consumers? Who will be the winners and losers in the years to come?

Panelists
Michael Pachter, Man. Dir., Ent. Research, Wedbush Morgan Securities
Nanea Reeves, SVP & COO, Global Online, Electronic Arts
Brian Ward, SVP, Worldwide Studios, Activision Blizzard
Teemu Huuhtanen, EVP, Business Dev. and COmmunications, Sulake Inc. (Habbo Hotel)
Phil Rosenberg, SVP, Bus. Dev., Sony Computer Entertainment America (PlayStation)
Moderator: Eric Goldberg, Managing Director, Crossover Technologies

12:10PM–12:40PM
KEYNOTE INTERVIEW
A Conversation with Ira Rubenstein, EVP, Global Digital Media Group, Marvel Entertainment
Interviewed by:
Andrew Wallenstein, Deputy Editor, Hollywood Reporter

12:40PM–1:40PM   
Lunch Buffet

1:40PM–2:10PM
KEYNOTE INTERVIEW
A Conversation with David Perry, CEO, Gaikai
Interviewed by: David Reitman, VP Content & Entertainment, Switch and Data

TRACK A
DIGITAL DISTRIBUTION


2:15PM–3:00PM PANEL 2
Digital vs. Packaged Goods – Adapt or Die?
At this very moment we’re witnessing an evolution in the gaming industry – one that has all the characteristics of what our media industry predecessors have and continue to experience (books, music, print, TV, movies, etc.). Videogames are an important part of the migration of content "into the cloud." But despite the disruptive impact the Internet is having on traditional retail, physical goods aren’t likely to disappear any time soon, or will they? If so, when can we expect that to happen? What new forms of distribution work for different types of games? Which devices are going to be driving the future growth of the gaming business? This panel will give you an overview of current trends, provide relevant real-life case-studies and give you the unfiltered truth of technological opportunities and challenges facing the games industry in a digital age.


Panelists
Brandon Beck, Co-Founder & CEO, Riot Games
Tim Chang, Principal, Norwest Venture Partners
Joe Minton, President, Digital Development Management
Chris Petrovic, General Manager, GameStop Digital Ventures
Alex St. John, President & Chief Technology Officer, hi5
Moderator: Pascal Brochier, CEO, LVL UP Ventures / Former President, Global Retail, Vivendi Universal Games
TRACK B
GAME MONETIZATION


2:15PM–3:00PM PANEL 3
Selling Games in 2010 – Navigating Retail, Rental, Free, Pay-to-Play and Subscription Models
Games account for the largest portion of paid online content, well ahead of other forms of content, such as movies/video and news. While subscriptions have proven a very successful model for games such as World of Warcraft, it might not be suitable for other online games. At the same time, GameStop, BestBuy and traditional retailers still sell physical games for billions of Dollars. Redbox have proven that the rental model still works well for physical DVDs, now will similar services be successful for games? When it comes to mobile games and casual games, a model has emerged with a free version of the game and a paid version for those who are interested in upgrading. Is there enough money to go around for subscriptions? Is advertising a viable option? What hybrid models are emerging? This panel of game experts will give you a glimpse into the future of game monetization and provide many good ideas for what models will work for your products/services.


Panelists
Mari Baker, President & CEO, PlayFirst
Gene Hoffman, CEO, Vindicia
Kyu Lee, President, Gamevil
Paul Levine, EVP, Interactive Platforms Group, National Geographic Global Media
Joe Lynam, CEO, PaymentOne
Moderator: Gabe Zichermann, CEO, beamME
3:00PM–3:30PM   
Refreshment & Networking Break

TRACK A
DIGITAL DISTRIBUTION


3:30PM-4:15PM PANEL 4
Mobile Games – The Latest Trends in Games for the Third Screen
Mobile games is already a multi-billion dollar industry, yet there are challenges that need to be collectively overcome for the industry to progress to a true mass market phenomenon. This panel of decision-makers in the mobile games value chain will discuss the state of the industry with a focus on innovation, pricing, new devices, marketing and distribution models for mobile games. Is the iPhone model the way of the future for the rest of the business? What, if anything, will change with the introduction of the iPad? How are the operators working with publishers to allow mobile games to really take off? What factors are driving and hindering the industry? How is the mobile industry working with successful online games and brands to grow the market? Is a licensed game or branded title needed to succeed in the current mobile games market? What other platforms are the most exciting; Ovi, Android, BlackBerry, etc.? What roll will the operators play in the future of mobile games?

Panelists
Michael Bergen, Senior Manager, Developer Relations & Partnerships, Ovi, Nokia
Ben Lewis, Co-Founder, Tapjoy
Jason Oberfest, Vice President, Social Applications, ngmoco
Stephen Saiz, Director, Marketing, Digital Publishing, Disney Interactive Studios
Dave Ulmer, Senior Director, Entertainment Products, Motorola Media Solutions
Moderator: Steve Bradbury, VP, Business Development, GoTV Networks

TRACK B
GAME MONETIZATION


3:30PM-4:15PM PANEL 5

Reality Check: Virtual Goods and Currencies - Big Business
There is a growing consensus that successful online games companies, social networks and virtual worlds need to complement advertising and freemium with a virtual goods micro-transaction business model. The selling point is higher user monetization relative to advertising revenues because of the type of engagement that occurs in social communities and games, but what challenges face companies trying to enter this space and what models will emerge as the most successful? The business of virtual currencies (both earned and bought) have now already become a big business – but are there any inherent limitations in the future growth of the industry given the fragmented nature of it today (e.g., a game’s currency is, for the most part, tied to that specific game and cannot be used elsewhere or exchanged for other items of value)?

Panelists
Richard Borenstein, SVP, Worldwide Sales, Zong
Adam Caplan, VP, Virtual Currency, Super Rewards (Adknowledge)
Lee Clancy Jr., SVP, Product Management & GM, Direct Revenue, IMVU
Michael Doron, Vice President, Americas, ClickandBuy
Mihir Shah, Chief Revenue Officer, Offerpal Media
Bjorn Book-Larsson, COO & CTO, K2 Network  
Moderator: Michael Cai, Vice President of Video Games, Interpret

TRACK A
SOCIAL AND CONNECTED GAMING


4:20PM-5:00PM PANEL 6
Viral Gaming – Latest Trends in Promoting and Distributing Games Online
Flash and browser-based games that work both stand-alone and as application widgets on social networking websites such as Facebook and MySpace have been a growing segment of the gaming industry lately, underscored by Russia's Digital Sky Technologies $180 million investment in Zynga last year. So what makes a successful game for social networking platforms such as Facebook or MySpace? How important is the social factor in gaming? Will we see casual massively multiplayer games anytime soon? How can games and interactive entertainment incorporate features such as user-generated content, sharing, rewards and referral programs? How do you monetize these new social gaming environments? This panel of executives from social networks, technology and games companies will tackle these questions and more. 

Panelists
Kate Connally, Vice President, AddictingGames / MTV Networks
Nathon Gunn, CEO, Social Game Universe
David Stewart, Senior Director of ProductPlaydom
Sirgoo Lee, CEO, NHN USA / ijji.com
Vish Makhijani, COO, Zynga
Dennis Fong, CEO, Raptr 
Moderator: Rebecca Weeks Watson, VP, Business Development, gWallet

TRACK B
GAME MONETIZATION


4:20PM-5:00PM PANEL 7
Ad Monetization 3.0 – Achieving Effective Marketing Through Games

This panel of advertising, brand and games executives will discuss opportunities for advertisers and brands to reach consumers through the games, virtual worlds and social networks. How are brand marketers and their agencies navigating this space? What advertising campaigns work in games and online communities? How are consumers reacting to ads in games? How are advertising executives working with game developers? What are the opportunities and challenges in incorporating advertising and brands into games and online communities? On the other side of the coin, how can game companies generate revenue and free mass advertising by incorporating digital game content into brand advertising?

Panelists
Louis Figueroa, VP, Business Development, Sony Online Entertainment
Bill Young, Creative Director, Global Media Sales, Electronic Arts
Neal Sinno, VP, Business Development, Arkadium
Vanessa Newkirk, VP, Media Services, Geary Interactive
Matthew Bellows, VP, Consumer Strategy, Vivox
Moderator: Jonathan Epstein, Former President & CEO, Double Fusion

TRACK A
SOCIAL AND CONNECTED GAMING


5:05PM-5:50PM PANEL 8
Legal Issues Facing the Game Industry – New Opportunities, New Challenges
As gaming issues get more complicated on every platform, it's more critical than ever for game developers, publishers and distributors to avoid legal complications that will cloud ownership, delay distribution, or limit consumer access to the games. This panel will discuss how to overcome legal obstacles in the gaming business, such as acquiring rights to the characters, concepts and content that make up a game; ensuring that you have acquired the appropriate ownership rights from all of the independent contractors, development subcontractors, testers, etc.; identifying platform specific marketing and distribution issues; and managing the "strings" that come with third party financing and strategic investments. This panel will include an extended Q&A session where the audience can tap these experts in the field of games and media law about the issues they care about most.

Panelists
Meredith Lobel-Angel, General Counsel, Nival Interactive
Curt Marvis, President, Digital Media, Lionsgate
Keith Boesky, Principal, Boesky & Company
Seann Hallisky, Sr. Corp. Counsel, Tech Transactions, T-Mobile USA
Steven Kovensky, Director of Business Affairs, Foundation 9 Entertainment
Moderator: Kraig Baker, Partner, Davis Wright Tremaine LLP

TRACK B
GAME MONETIZATION


5:05PM-5:50PM PANEL 9

Gaming, Film and Television – Breaking Down the Barriers Between Hollywood and the Game Industry
The relationship between Hollywood content owners and the game industry has sometimes been a rocky one. The result has been few success stories of original film and television IP being turned into films and TV shows and vice versa. For example, despite massive box office success of James Cameron’s “Avatar,” sales of the Ubisoft Avatar video have, in comparison, been disappointing. How is the relationship between these industries evolving? What needs to be done to make sure that future media franchises work as well across platforms and mediums? What needs to happen to ensure that all participants - licensors, developers, publishers and distributors - get a fair return on their investments?

Panelists
Peer Schneider, SVP of Content Publishing, IGN Entertainment
Allen DeBevoise, Chairman & CEO, Machinima.com
Peter Levin, Co-Founder, GeekChicDaily
Robert Nashak, EVP, Digital Entertainment, BBC Worldwide
Peter Wanat, Executive Producer, Universal Studios Interactive Group 
Moderator: Gordon Bellamy, Sr. Producer, Emerging Media, yU+co
6:00PM–7:00PM   
Cocktail Reception and After Party (Free attendance with LA Games Badge)
Sponsored by:

©2010 Digital Media Wire, Inc. All Rights Reserved..


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IN ASSOCIATION WITH:

 
For the past 9 years, Digital Media Wire has been a leader in game industry news, community and events covering daily developments and producing two annual games events: New York Games Conference and the LA Games Conference.

Who's Coming?
Attendees at the 2009 event represented the following companies and organizations: Activision, EA, IGN Entertainment, Mattel, Alcatel-Lucent, Microsoft, THQ, Warner Music, Benchmark Capital, Facebook, Sony Television, Paramount, CNBC, PR Newswire, Reed Business Information, EdgeCast Networks, Best Buy, PopCap, Lionsgate, MySpace, Exponential Entertainment, SNL Kagan, Entertainment Hollywood, PC Gaming Magazine, LA Business Journal, Home Media Magazine, Game Reviews, CBS Television, Hands-On Mobile, Greystripe, Glu Mobile, MTV Networks, Nickelodeon Kids and Family Games Group, Variety, Turbine, Sony Online Entertainment, Sony Computer Entertainment (Playstation), KOCE-TV (PBS), LA Times, Nokia, UK Trade & Investment, Digonex Technologies, Technicolor, GSN Digital, Deloitte, Glow Interactive, Parature, Aria Systems, Inc, SuperRewards, Playdom, Unilever, Product Madness, and many more...

2010 ADVISORY BOARD
 
NANEA REEVES
SVP & COO, Global Online
Electronic Arts
 

CHRIS PETROVIC
General Manager
GameStop Digital Ventures
 
TIM CHANG
Principal
Norwest Venture
Partners
 
JONATHAN EPSTEIN
Former President & CEO
Double Fusion
 
ERIC GOLDBERG
Managing Director
Crossover Technologies
 
TEEMU HUUHTANEN
President, North America
Sulake Inc. (Habbo Hotel)
 
KATE CONNALLY
Vice President
AddictingGames / MTV Networks
 
ERIC ZIMMERMAN
Co-Founder & Chief Design Officer
Gamelab
 
NED SHERMAN
CEO & Publisher
Digital Media Wire
Founder & Chair
LA Games Conference
 
JAY BAAGE
VP of Content
Digital Media Wire
Event Director
LA Games Conference
 
DAVID REITMAN
VP Content & Entertainment
Switch and Data  
 
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David Klein, Director, New Media, Interpret
 
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