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Over 300 of the most influential decision-makers
in the games industry gather for the LA Games Conference to network,
do deals, and share ideas about the future of console, PC, online
and mobile games. LA Games Conference – now in its 4th year –
features a lively and fun debate on timely cutting-edge business
topics, demos as well unrivaled access to some of the most
progressive companies in Hollywood, Silicon Valley and beyond. We
invite you to join us at the event and take part in the discussion
with executives, creators, investors, analysts, press and gamers who
will be instrumental in shaping the future of this booming business.
2010 KEYNOTES
Ira
Rubenstein, Executive Vice President of the Global Digital Media
Group at
Marvel Entertainment to do 1-on-1 interview
with Andrew Wallenstein,
Deputy Editor,
Hollywood Reporter. Marvel,
which was acquired by Disney at the end of last year, is one of the
world's most prominent character-based entertainment companies,
built on a proven library of over 5,000 characters -
including Iron Man, Spider-Man, X-Men, Captain America, Fantastic
Four and Thor-featured in a variety of media over
seventy years. Marvel utilizes its character franchises in
licensing, entertainment (via Marvel Studios, LLC and Marvel
Animation) and publishing (via Marvel Comics). Marvel's strategy is
to leverage its franchises in a growing array of opportunities
around the world, including feature films, consumer products, toys,
video games, animated television, direct-to-DVD and online.
Visionary
game designer, Founder of Shiny Entertainment and CEO of
Gaikai (cloud-streaming game service with investments from
Benchmark Capital) David Perry to do 1-on-1 interview
with David Reitman of Switch and Data. Perry is the mind
behind such famed video games as Earthworm Jim (in which a bionic
suit-clad worm saves the galaxy), Messiah (in which a rogue cherub
hijacks creatures' bodies to defeat sin), and best-selling game
adaptations of movies like Disney's Aladdin, Terminator and The
Matrix. He has designed tie-ins for international brands such as
7-Up and McDonald's, and has worked on a group of massively
multiplayer online titles for Acclaim. His professional experience
also includes working with Hollywood Directors, Hollywood Studios,
Licensing in/out, IP Creation, Patenting, Trademarking, Budgeting,
Creative Direction, Designing, Programming, Out-Sourcing, Funding,
Production and many other facets of the business of making and
selling professional video games. Perry sits on the advisory
board of the Game Developers Conference and the Video Games Expo.
Playdom
CEO, John Pleasants, to do 1-on-1 keynote interview with Mike
Vorhaus, President of Magid Advisors. Before taking the helm at
Playdom, John served as President of Publishing and Chief
Operating Officer of Electronic Arts (EA), where he oversaw
global operations for the four billion dollar gaming company and led
its consumer-facing businesses, including EA Mobile, Pogo, EA.com,
global online gaming and Rupture. In addition, John drove a push to
move EA from a software to a services model, and spearheaded the
company’s expansion into social gaming. Prior to joining EA, John
served as President and CEO of Revolution Heath and CEO of
Ticketmaster, the world's leading live event ticketing company.
During his tenure at Ticketmaster/ InteractiveCorp (IAC), John also
oversaw several leading online entities such as Evite.com, Match.com,
CitySearch.com and ReserveAmerica.com. John is a Director of the
Board for The Artists Den, a music production and promotion company,
and previously held Board of Director positions with Expedia.com,
Active.com, Fastclick, Going.com and Extend Health. John’s favorite
Playdom game is Sorority Life because he’s long believed in the
power of the Little Black Dress.
2010 Speakers, Panelists & Moderators
Brian Ward SVP, Worldwide
Studios
Activision Blizzard
Chris Petrovic General
Manager
GameStop
Digital Ventures
Nanea Reeves SVP & COO,
Global Online Electronic Arts
Peter Wanat Executive Producer Universal Studios
Interactive Group
Michael Pachter Managing Director,
Equity Research Wedbush
Securities, Inc.
Tim
Chang Principal Norwest Venture
Partners
Teemu Huuhtanen
EVP, Business Dev. and COmmunications Sulake Inc.
(Habbo Hotel)
Mike Vorhaus President Magid
Advisors
Alex St. John President & CTO hi5
Mari Baker President & CEO PlayFirst
Phil Rosenberg SVP of Business Development Sony PlayStation
Shawn DuBravac Chief Economist Consumer Electronics Association (CEA)
Eric Goldberg Managing Director Crossover Technologies
Louis Figueroa VP,
Business Development
Sony Online
Entertainment
BrandonBeck Co-Founder & CEO Riot Games
Dennis Fong CEO Raptr
Gene Hoffman
CEO Vindicia
Adam Caplan Vice President -
Virtual Currency Super Rewards
(Adknowledge)
Ned Sherman CEO & Publisher Digital Media Wire
Richard Borenstein
SVP, Worldwide Sales Zong
Bill Young
Creative Director: Global Media Sales Electronic Arts
Jonathan
Epstein FormerPresident & CEO Double Fusion
Dave Ulmer Sr. Director, Entertainment
Products Motorola Media Solutions
Kyu Lee President Gamevil
Stephen Saiz Director, Marketing - Digital Publishing Disney Interactive Studios
Jay Baage VP of Content Digital Media Wire Event Director LA Games Conference
Allen DeBevoise Chairman & CEOMachinima.com
Peter
Levin Co-Founder
GeekChicDaily
Kraig Baker Partner Davis Wright Tremaine LLP
Lee Clancy Jr. SVP, Product Management & GM, Direct Revenue IMVU
Meredith Lobel-Angel General Counsel Nival Interactive
Jason Oberfest Vice President, Social Applications ngmoco
Michael Doron Vice President, Americas
ClickandBuy
Robert Nashak EVP, Digital Entertainment BBC Worldwide
Paul Levine EVP, Interactive Platforms Group National Geographic Global Media
Nathon Gunn CEO Social Game Universe
David Stewart Senior Director of Product Playdom
Joe Lynam CEO PaymentOne
Gordon Bellamy Sr. Producer,
Emerging Media yU+co
Rebecca Weeks Watson VP, Business Development gWallet
David Reitman VP Content & Entertainment Switch and Data
Pascal Brochier CEO & Founder LVL UP Ventures
Kate Connally Vice President AddictingGames / MTV Networks
Michael Cai Vice President of Video Games Interpret
Gabe Zichermann CEO beamME
Vish Makhijani COO Zynga
Atul Bagga Director/Senior Analyst ThinkEquity
Curt Marvis President, New Media Lionsgate
Peer Schneider SVP of Content Publishing IGN Entertainment
Mihir Shah Chief Revenue Officer Offerpal Media
Ben Lewis Co-Founder Tapjoy
Vanessa Newkirk Vice President of Media Services Geary Interactive
Matthew Bellows VP, Consumer Strategy Vivox
Joe Minton President Digital Development Management
Neal Sinno VP of Business Development Arkadium
Andrew Wallenstein Deputy Editor
Hollywood Reporter
Sirgoo Lee CEO NHN USA
Steve Bradbury VP GoTV Networks
Bjorn Book-Larsson
COO & CTO
K2 Network
Steven Kovensky Director of Business AffairsFoundation 9
Entertainment
More speakers will be announced shortly. Submit to speak NOW!
2010 Agenda
08:15AM–9:00AM
Registration, Coffee & Networking
9:00AM–9:15AM Welcome to the
Conference
Ned Sherman, CEO & Publisher, Digital Media
Wire
Jay Baage, Event Director, NY Games
Conference
9:15AM–10:00AM 2010 Gaming Trends
- Analyst Presentations
Leading analysts and industry experts kick-off the
day's discussions with an overview of the latest
research that reflects and illustrates the current
state of gaming and the directions in which the
industry is heading, including: consumer behavior &
attitudes; adoption & penetration rates of key
technology channels & platforms; and business &
economic performance numbers.
Presenters
-Understanding Where 3D Fits In
Shawn DuBravac, Chief Economist, Consumer
Electronics Association
-Virtual Goods: Next Gen. Monetization of Digital
Media Atul Bagga, Director/Senior Analyst,
ThinkEquity
-Moderator:
Ned Sherman, CEO & Publisher, Digital Media
Wire
10:00AM–10:30AM KEYNOTE INTERVIEW A Conversation with John Pleasants, CEO,
Playdom Interviewed by: Mike Vorhaus, President,
Magid Advisors
10:30AM–11:15AM NETWORKING BREAK& *Delegate Roundtables -
Join a Discussion Group* Delegate roundtables are
led by attendees and speakers who volunteer to
moderate discussions around specific topics. Sign up
for the roundtable of your choice at the
registration table. Discussion groups will fill-up
fast, so please make sure to sign up when you
arrive. Each group will meet at a designated
roundtable (signs will mark the topic for each
table) at 10:45am. If you are registered for the
event and would like to volunteer to moderate one of
the discussions below or propose a new topic to
moderate, please contact
jay@digitalmediawire.com.
Discussion Topics:
How To Best Build
Communities Around Games
Moderator: Kelley Corten,
Group Publisher, Games, Future
Publishing (publisher of Nintendo Power and Official Xbox Magazine)
Gaming Metrics – Which
Ones Matter in 2010 Moderator: Sanjay Sarathy,
SVP of Marketing,Vindicia
Launching and Sustaining Your Game
Platform Using Social Media Moderator: Michael Terpin, Founder & CEO,
SocialRadius
Sundance
Not Clone Wars: A New Wave of Creativity for
Indie Games Moderator:
Jeannie Novak, Founder,
Indiespace, Lead Author, Game
Development Essentials
11:15AM–12:00PM
PANEL 1 The State of the Games Industry - View From The Top
Industry leaders discuss the current
state of the games industry as the business
continues its transition towards a digital future.
What does it take to make a blockbuster game these
days? What trends and developments are leading the
industry? Does the industry need to take more
creative risks in breaking new styles of play? What
players in the games space will push the creativity?
How do you make money in this more and more
complicated gaming universe with new digital
platforms now competing with the time and
pocketbooks of consumers? Who will be the winners
and losers in the years to come?
Panelists Michael Pachter, Man. Dir., Ent. Research, Wedbush Morgan Securities Nanea Reeves, SVP & COO, Global
Online, Electronic Arts Brian Ward, SVP, Worldwide Studios,
Activision Blizzard Teemu Huuhtanen, EVP, Business Dev. and COmmunications,
Sulake
Inc. (Habbo Hotel) Phil Rosenberg,
SVP, Bus. Dev., Sony
Computer Entertainment America (PlayStation) Moderator: Eric Goldberg, Managing
Director, Crossover Technologies
12:10PM–12:40PM KEYNOTE INTERVIEW A Conversation with Ira Rubenstein, EVP, Global
Digital Media Group,
Marvel Entertainment Interviewed by: Andrew Wallenstein,
Deputy Editor,
Hollywood Reporter
12:40PM–1:40PM Lunch Buffet
1:40PM–2:10PM KEYNOTE INTERVIEW A Conversation with David Perry, CEO,
Gaikai Interviewed by: David Reitman, VP Content
& Entertainment,
Switch and Data
TRACK A
DIGITAL DISTRIBUTION
2:15PM–3:00PM
PANEL 2 Digital vs.
Packaged Goods– Adapt or Die?
At this very moment we’re witnessing an
evolution in the gaming industry – one that has
all the characteristics of what our media
industry predecessors have and continue to
experience (books, music, print, TV, movies,
etc.). Videogames are an important part of the
migration of content "into the cloud." But
despite the disruptive impact the Internet is
having on traditional retail, physical goods
aren’t likely to disappear any time soon, or
will they? If so, when can we expect that to
happen? What new forms of distribution work for
different types of games? Which devices are
going to be driving the future growth of the
gaming business? This panel will give you an
overview of current trends, provide relevant
real-life case-studies and give you the
unfiltered truth of technological opportunities
and challenges facing the games industry in a
digital age.
Panelists Brandon Beck,
Co-Founder & CEO, Riot Games Tim Chang, Principal, Norwest Venture Partners Joe Minton, President, Digital Development Management Chris Petrovic,
General Manager, GameStop Digital Ventures
Alex St. John, President & Chief Technology
Officer, hi5 Moderator: Pascal Brochier, CEO,
LVL UP Ventures / Former President, Global
Retail, Vivendi Universal Games
TRACK B
GAME MONETIZATION 2:15PM–3:00PM PANEL 3 Selling Games in 2010 –Navigating Retail,
Rental, Free, Pay-to-Play and Subscription Models
Games account for the largest portion of paid
online content, well ahead of other forms of
content, such as movies/video and news. While
subscriptions have proven a very successful model
for games such as World of Warcraft, it might not be
suitable for other online games. At the same time,
GameStop, BestBuy and traditional retailers still
sell physical games for billions of Dollars. Redbox have proven
that the rental model still works well for physical
DVDs, now will similar services be successful for
games? When it comes to mobile games and casual
games, a model has emerged with a free version of
the game and a paid version for those who are
interested in upgrading. Is there enough money to go
around for subscriptions? Is advertising a viable
option? What hybrid models are emerging? This panel
of game experts will give you a glimpse into the
future of game monetization and provide many good
ideas for what models will work for your
products/services.
Panelists Mari Baker, President & CEO, PlayFirst
Gene Hoffman, CEO, Vindicia
Kyu Lee, President, Gamevil Paul Levine, EVP, Interactive Platforms Group,
National Geographic Global Media Joe Lynam, CEO, PaymentOne Moderator: Gabe Zichermann, CEO,
beamME
3:00PM–3:30PM
Refreshment & Networking Break
TRACK A
DIGITAL DISTRIBUTION
3:30PM-4:15PM PANEL 4 Mobile Games – The
Latest Trends in Games for the Third Screen
Mobile games is already a multi-billion dollar
industry, yet there are challenges that need to be
collectively overcome for the industry to progress
to a true mass market phenomenon. This panel of
decision-makers in the mobile games value chain will
discuss the state of the industry with a focus on
innovation, pricing, new devices, marketing and
distribution models for mobile games. Is the iPhone
model the way of the future for the rest of the
business? What, if anything, will change with the
introduction of the iPad? How are the operators working with
publishers to allow mobile games to really take off?
What factors are driving and hindering the industry?
How is the mobile industry working with successful
online games and brands to grow the market? Is a
licensed game or branded title needed to succeed in
the current mobile games market? What other
platforms are the most exciting; Ovi, Android,
BlackBerry, etc.? What roll will the operators play in
the future of mobile games?
Panelists Michael Bergen, Senior Manager, Developer
Relations & Partnerships,Ovi,
Nokia Ben Lewis, Co-Founder, Tapjoy Jason Oberfest, Vice President, Social
Applications, ngmoco Stephen Saiz, Director, Marketing, Digital
Publishing, Disney Interactive Studios Dave Ulmer, Senior Director, Entertainment Products,
Motorola Media Solutions Moderator: Steve Bradbury, VP, Business
Development, GoTV Networks
TRACK B
GAME MONETIZATION
3:30PM-4:15PM PANEL 5 Reality Check: Virtual
Goods and Currencies - Big Business
There is a
growing consensus that successful online games
companies, social networks and virtual worlds need
to complement advertising and freemium with a
virtual goods micro-transaction business model. The
selling point is higher user monetization relative
to advertising revenues because of the type of
engagement that occurs in social communities and
games, but what challenges face companies trying to
enter this space and what models will emerge as the
most successful? The business of virtual currencies
(both earned and bought) have now already become a
big business – but are there any inherent
limitations in the future growth of the industry
given the fragmented nature of it today (e.g., a
game’s currency is, for the most part, tied to that
specific game and cannot be used elsewhere or
exchanged for other items of value)?
Panelists Richard Borenstein, SVP, Worldwide
Sales, Zong
Adam Caplan, VP, Virtual Currency,
Super Rewards (Adknowledge) Lee Clancy Jr.,
SVP, Product Management & GM, Direct Revenue, IMVU Michael Doron, Vice President, Americas, ClickandBuy Mihir Shah, Chief Revenue Officer, Offerpal
Media Bjorn Book-Larsson,
COO & CTO, K2 Network Moderator: Michael Cai, Vice President of
Video Games, Interpret
TRACK A
SOCIAL AND CONNECTED GAMING 4:20PM-5:00PM PANEL 6 Viral Gaming – Latest Trends in Promoting and
Distributing Games Online Flash and browser-based games that work
both stand-alone and as application widgets on
social networking websites such as Facebook and
MySpace have been a growing segment of the gaming
industry lately, underscored by Russia's Digital Sky
Technologies $180 million
investment in Zynga last year. So what makes a
successful game for social networking platforms such
as Facebook or MySpace? How important is the social
factor in gaming? Will we see casual massively
multiplayer games anytime soon? How can games and
interactive entertainment incorporate features such
as user-generated content, sharing, rewards and
referral programs? How do you monetize these new
social gaming environments? This panel of executives
from social networks, technology and games companies
will tackle these questions and more.
Panelists Kate Connally,
Vice President, AddictingGames / MTV Networks Nathon Gunn, CEO, Social Game Universe David Stewart, Senior Director of ProductPlaydom Sirgoo Lee, CEO,
NHN USA / ijji.com Vish Makhijani, COO,
Zynga Dennis Fong,
CEO,
Raptr Moderator: Rebecca Weeks Watson, VP,
Business Development, gWallet
TRACK B
GAME MONETIZATION 4:20PM-5:00PM
PANEL 7 Ad Monetization 3.0 – Achieving Effective
Marketing Through Games This panel of
advertising, brand and games executives will discuss
opportunities for advertisers and brands to reach
consumers through the games, virtual worlds and
social networks. How are brand marketers and their
agencies navigating this space? What advertising
campaigns work in games and online communities? How
are consumers reacting to ads in games? How are
advertising executives working with game developers?
What are the opportunities and challenges in
incorporating advertising and brands into games and
online communities? On the other side of the coin,
how can game companies generate revenue and free
mass advertising by incorporating digital game
content into brand advertising?
Panelists
Louis Figueroa, VP, Business Development,
Sony Online Entertainment
Bill Young, Creative Director, Global Media Sales,
Electronic Arts
Neal Sinno,
VP, Business Development, Arkadium Vanessa Newkirk, VP, Media Services, Geary Interactive Matthew Bellows,
VP, Consumer Strategy, Vivox Moderator: Jonathan Epstein, Former President &
CEO, Double Fusion
TRACK A
SOCIAL AND CONNECTED GAMING
5:05PM-5:50PM
PANEL 8 Legal Issues Facing the Game
Industry – New Opportunities, New Challenges
As gaming issues get more complicated on every
platform, it's more critical than ever for game
developers, publishers and distributors to avoid
legal complications that will cloud ownership, delay
distribution, or limit consumer access to the games.
This panel will discuss how to overcome legal
obstacles in the gaming business, such as acquiring
rights to the characters, concepts and content that
make up a game; ensuring that you have acquired the
appropriate ownership rights from all of the
independent contractors, development subcontractors,
testers, etc.; identifying platform specific
marketing and distribution issues; and managing the
"strings" that come with third party financing and
strategic investments. This panel will include an extended Q&A
session where the audience can tap these experts in
the field of games and media law about the issues
they care about most.
Panelists
Meredith Lobel-Angel,
General Counsel, Nival Interactive Curt Marvis, President, Digital Media,
Lionsgate Keith Boesky, Principal, Boesky &
Company Seann Hallisky, Sr. Corp. Counsel,
Tech Transactions, T-Mobile USA Steven Kovensky, Director of Business
Affairs, Foundation 9 Entertainment Moderator: Kraig Baker,
Partner, Davis Wright Tremaine LLP
TRACK B
GAME MONETIZATION 5:05PM-5:50PM PANEL 9 Gaming, Film and
Television – Breaking Down the Barriers Between
Hollywood and the Game Industry The relationship between Hollywood content owners
and the game industry has sometimes been a rocky
one. The result has been few success stories of
original film and television IP being turned into
films and TV shows and vice versa. For example,
despite massive box office success of James
Cameron’s “Avatar,” sales of the Ubisoft Avatar
video have, in comparison, been disappointing. How
is the relationship between these industries
evolving? What needs to be done to make sure that
future media franchises work as well across
platforms and mediums? What needs to happen to
ensure that all participants - licensors,
developers, publishers and distributors - get a fair
return on their investments?
Panelists Peer Schneider, SVP of Content Publishing,
IGN Entertainment Allen DeBevoise, Chairman & CEO,
Machinima.com Peter Levin, Co-Founder, GeekChicDaily Robert Nashak, EVP, Digital Entertainment,
BBC Worldwide Peter Wanat, Executive Producer, Universal
Studios Interactive Group Moderator: Gordon Bellamy, Sr. Producer,
Emerging Media, yU+co
6:00PM–7:00PM
Cocktail Reception and After Party (Free attendance with LA
Games Badge) Sponsored by:
For the past 9 years, Digital Media Wire has been a leader in game
industry news, community and events covering daily developments and
producing two annual games events:
New York Games Conference and the
LA
Games Conference.
Who's Coming?
Attendees at the 2009 event represented the following companies and organizations:
Activision, EA, IGN Entertainment, Mattel, Alcatel-Lucent, Microsoft, THQ, Warner Music, Benchmark Capital, Facebook, Sony Television, Paramount, CNBC, PR Newswire, Reed Business Information, EdgeCast Networks, Best Buy, PopCap, Lionsgate, MySpace, Exponential Entertainment, SNL Kagan, Entertainment Hollywood, PC Gaming Magazine, LA Business Journal, Home Media Magazine, Game Reviews, CBS Television, Hands-On Mobile, Greystripe, Glu Mobile, MTV Networks, Nickelodeon Kids and Family Games Group, Variety, Turbine, Sony Online Entertainment, Sony Computer Entertainment (Playstation), KOCE-TV (PBS), LA Times, Nokia, UK Trade & Investment, Digonex Technologies, Technicolor, GSN Digital, Deloitte, Glow Interactive, Parature, Aria Systems, Inc, SuperRewards, Playdom, Unilever, Product Madness, and many more...
2010 ADVISORY BOARD
NANEA REEVES SVP & COO,
Global Online Electronic Arts
CHRIS PETROVIC
General
Manager
GameStop Digital Ventures
TIM
CHANG Principal
Norwest Venture
Partners
JONATHAN
EPSTEIN Former President & CEO Double Fusion
ERIC
GOLDBERG Managing Director Crossover Technologies
TEEMU HUUHTANEN
President, North America Sulake Inc. (Habbo Hotel)
KATE CONNALLY Vice President AddictingGames / MTV Networks
ERIC ZIMMERMAN Co-Founder & Chief Design Officer Gamelab
NED SHERMAN CEO & Publisher Digital Media Wire Founder & Chair LA Games Conference
JAY BAAGE
VP of Content Digital Media Wire Event Director LA Games Conference
DAVID REITMAN VP Content & Entertainment Switch and Data
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cheerleader for Hollywood (L.A. is a company town and most of its news
outlets treat it that way). A wire service for digital media, DMW
provides the top stories of the day, breaks news, and puts everything in
context. Publisher Ned Sherman is more than the average pundit: He is an
attorney and has an inside grasp of what is happening. The site also
hosts first-rate conferences and has the best job board in new media. It
is without fear or favor regarding news and catches the news that others
miss."
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conferences I've seen in quite some time." Stewart Halpern, Managing Director, Digital Ent., RBC Capital Markets
"DMW conferences are great
opportunities to meet new companies and hear about new opportunities. I
recommend them highly." Jonathan Potter, Executive Director, Digital Media Association
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thanks for a great event. If you ever need us again, please let me know.
Congrats on everything." Leah Arnold, Communications Manager, Consumer Electronics Association (CEA)
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