PANEL: The Power of Influence: Influencer Marketing & User Acquisition
This panel will discuss how games companies are using influencer marketing for user acquisition of games and gaming content. Topics include how to find the right influencer mix for your game, the deals being done, and strategies for success?
• Chrissie Scelsi, U.S. General Counsel, Wargaming (USA)
• Mari Takahashi, On-Camera Talent & Producer, Smosh Games, DEFY Media
• Joe Gatdula, Director Integrated Marketing, DEFY Media
• Isaac Zucca, Branded Content Manager, Twitch
• Javon Frazier, EVP, Strategy & Business Development, Studio71