PANEL: Winning in China: Finding Success in the Chinese Market
With hundreds of millions of active smartphones and tablets in the market, the Chinese market presents a huge opportunity for game businesses. This panel will discuss the opportunities and challenges including developing games in China, localizing your game, navigating app stores and how to best monetize in this massive new market.
• Isabel Gan, Director, Strategic Development and M&A, Mattel
• Bill Wang, President, Overseas Business, 360 Games
• Michael Zang, Founder & CEO, Firefly Games Inc.
Moderator: Michael Cai, President, Interpret