Bin Jeong became the CEO of Pinkfong USA (a subsidiary of SmartStudy) in 2016. Since joining SmartStudy, Bin successfully led the company’s international business development efforts focused on the U.S. market to open more distribution channels for digital content, apps, and offline products. She set up and oversaw Pinkfong’s YouTube operations, devising growth strategies based on analysis of performance metrics that helped the channel become one of the top kid’s channels worldwide.
Prior to SmartStudy, Bin developed a database management system for commercial galleries, museums, and private collectors which was inspired by her work in the commercial art world, producing exhibitions for galleries and biennials. Her interest in combining content and technology later led her to SmartStudy.