Brenton has for the past seven years led gaming and entertainment research across a wide range of properties, clients, methodologies, and markets. Before joining Interpret, Brenton worked with Activision’s internal research group, where he conducted game concept and playtest research. Prior to Activision, Brenton co-authored a gaming technology patent for a startup technology firm, and served as principal marketing analyst for the Doubleday Select book club division of Time Warner. He is a 2008 graduate of the University of Southern California’s Marshall School of Business, where he received his MBA with honors. Prior to his graduate work, he received a B.A. in History from Columbia University.