Mr. Petrovic is a video games, tech and digital media veteran, with over 17 years of global experience in the sector. He currently serves as SVP and Head of Corporate & Business Development for Zynga, a leading developer of the world’s most popular social games that are played by millions of customers worldwide. Chris is responsible for driving the company’s growth through strategic M&A, partnerships and market expansion efforts, including Asia.
Prior to joining Zynga, Chris served as SVP and Head of Corporate Strategy & Development at Kabam, another leading mobile gaming company. During his time at Kabam, he led Kabam’s international growth strategy efforts, with a particular focus on Asia, and also was responsible for a number of key licensing deals with Disney, Marvel, Warner Bros. and Lionsgate. In addition, Chris oversaw Kabam’s M&A activity as well as its 3rd party publishing business, which was sold to Chinese publisher Gaea Mobile.
Prior to Kabam, Petrovic served as the global GM of GameStop Digital Ventures, the digital strategy, corporate development and incubation arm for GameStop, the world’s largest provider of video game products and services. As a member of the company’s senior management team, Chris served as the principal leader of GameStop’s global digital strategy and was responsible for building on the company’s ongoing efforts to integrate digital initiatives and business lines into the company’s multi-channel strategy, as well as overseeing the development and execution of new organic growth and product development, acquisitions, strategic partnerships and investments. As a result of these efforts, digital revenues grew from $100MM to over $600MM during Petrovic’s tenure.
Prior to joining GameStop, Petrovic held senior level digital positions at Playboy, AG Interactive (a division of American Greetings), drkoop.com and theglobe.com. He began his career in the late 90’s as an entrepreneur, serving as the CEO of Internet start-up BannerGreetings.com. From there he went on to become COO of Buzztone.com, a leading interactive marketing agency, before joining Prime Ventures, an early stage venture capital firm based in Santa Monica, California.
Petrovic is a co-founder of an event called the Unlock Summit, an annual invite-only off-the-record event that brings together thought leaders from across the games industry: http://bit.ly/XMwJW5
In 2011, Petrovic was recognized as one of “25 Digital Entertainment Executives to Watch” by Digital Media Insider: http://bit.ly/YYfhxe
Petrovic continues to serve as a board member and advisor to a handful of early and growth stage companies, including Highwinds, PlayWire, Feed.fm and SEAL Innovation.