Fredrik is the General Manager of the DICE Los Angeles studio and a veteran team member of the critically acclaimed Battlefield franchise. Driven by his passion for videogames and developing high-performance teams, Loving joined the award-winning DICE studio in Stockholm, Sweden in 2007 as the Development Director on the Battlefield franchise. Three years later, Loving assumed the role of Producer on Battlefield 3, one of the most successful titles in Electronic Arts’ 30-year history. After the incredible success of Battlefield 3, Loving focused his attention to building and establishing the newly formed DICE studio in Los Angeles. DICE LA delivers game-changing live-service content for one of the top gaming brands, Battlefield, and recently announced it will build an ambitious AAA title.