John Koller is the Vice-President, Marketing at PlayStation (SIE). John functions as the General Manager of the PlayStation business, responsible for all aspects of the home console (PS4/PS3), Virtual Reality, handhelds/mobile, peripherals, licensing, and digital subscription businesses. He managed the launch of the highly successful PlayStation 4 in North America, which achieved the highest sales for a first day launch platform, as well as the most first year sales, in gaming history.
Koller has over 20 years of consumer product marketing experience, including more than 18 years in the videogame industry. During his time at SCEA he has managed or assisted with the launches of all current SCEA hardware products, including the PS4, PS3, PlayStation Vita, PSP, PlayStation 2, as well as peripherals. Previously, Koller managed the marketing for the PlayStation software portfolio and launched some of the most influential franchises in the industry.
Prior to joining SCEA, Koller was the associate marketing manager for MAXIS, a videogame developer acquired by Electronic Arts Inc. (EA) in 1997, where he developed marketing strategies and launched more than 23 software titles. He also has worked for the San Francisco 49ers in Public Relations as well as Anheuser-Busch in account marketing.
Koller received his Bachelor of Science from Saint Mary’s College of California and his Masters of Business Administration from Santa Clara University’s Leavey School of Business.