May 21-22, 2008   |   Los Angeles, CA

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CRAIG ALEXANDER, VP, Product Development, Turbine

Craig Alexander joined Turbine in 2007 as the Vice President of Product Development and oversees the development and production of all of Turbine's franchises including The Lord of the Rings Online™, Dungeons & Dragons Online™, Asheron's Call®, and all future projects. Craig brings over twenty years of engineering and studio general management experience to Turbine.

Most recently, he held the position of Vice President and General Manager of Z-Axis, an Activision studio. In this role, he managed the development of multiple console titles, including the 2006 X-Men game. Previously, he was Vice President and Executive Producer for Electronic Arts Partners, managing a portfolio of externally developed PC and console titles ranging from licensed movie games to new intellectual property, and Vice President of Online for Electronic Arts' Westwood Studios in Las Vegas managing EA's MMORPG Earth & Beyond. Prior to
Electronic Arts, he was General Manager for Sierra Online's original development studio near Yosemite National Park, shipping numerous titles and overseeing Sierra's entry into the MMORPG segment.

Mr. Alexander graduated from the University of Southern California with a BSEE in Computer Engineering and received his MBA from the Anderson School at UCLA.
GREG BALLARD, CEO & President , Glu Mobile

Over his distinguished career in the gaming, entertainment and multimedia industries, Greg Ballard has served as CEO at SONICblue, makers of ReplayTV and Rio digital music players; MyFamily.com, a successful subscription-based Internet service; and 3Dfx where, over a three-year period, he grew the company from $4 million to an annualized rate of more than $400 million. He previously served as CEO and COO for Warner Custom Music, a division of Time Warner, Inc. Ballard was also president of Capcom Software, the U.S.
subsidiary known for hits such as Street Fighter, Mega-Man and Resident Evil, as well as COO and CFO of Digital Pictures, a leading video game developer for Sega CD. In recent years Ballard has served on the board of directors for xFire, an online gaming platform and community purchased by Viacom in April 2006, and on the public boards of THQ (NASDAQ: THQI), Pinnacle Systems and IGN. He holds a B.A. from the University of Redlands and a J.D. from Harvard Law School.
MATTHEW BELLOWS, VP of Consumer Strategy, Vivox

Matthew Bellows brings significant videogame and media experience to his role at Vivox. He is responsible for extending the reach and capabilities of Vivox voice services into new games, virtual worlds and communities. Prior to joining Vivox, Matthew served as General Manager for Floodgate Entertainment, a top video games developer based in Boston. Before Floodgate, Matthew was the co-founder of WGR Media, the leading publication for mobile entertainment consumers. While leading WGR, he secured distributed relationships with Verizon, Sprint, AT&T, Yahoo! and others. He sold WGR to CNET Networks in 2004, providing investors with a 125% return after 12 months. Matthew received his MBA with high honors from the Olin School of Management at Babson College.
PETER BLACKLOW, President, WorldWinner (a Liberty Media Corp subsidiary) / EVP, Digital, GSN
 

Peter Blacklow is the president of WorldWinner, a wholly-owned subsidiary of Liberty Media Corporation, and EVP of GSN Digital.  In this role, he oversees the online games businesses of WorldWinner.com, Teagames.com and GSN.com.

Prior to joining WorldWinner, Peter served as senior vice president of marketing at Monster, the largest global careers Web site, where he was responsible for managing a $100+ million budget.  He negotiated and activated the company's U.S. Olympics sponsorship, oversaw five Super Bowl commercials, and helped Monster become a top 20 most visited Web destination.  Before his time at Monster, Peter spent five years at Converse, Inc., where he ran their $100 million basketball business unit globally.

Peter is a graduate of Harvard University and has received numerous awards and distinctions, including being named one of the top "Marketers of the Year" by Promo magazine.  In addition, Peter serves as a board member of eSkill.com and GuildCafe, and acts as an advisor to SimplyHired.com, Go2 Media and iCache.com.

KEITH BOESKY, Principal, Boesky & Company

Keith Boesky has been active in the content and technology communities as an attorney, a senior executive, an agent and now as principal of Boesky & Company. Boesky & Company closed more intellectual property and game development deals, making more money for its clients, than any other agency in the world.  The Company's clients include The Robert Ludlum Estate, Clive Barker, Spark Unlimited, Liquid Entertainment, Riot Games and GDH.  The company also provided guidance regarding the structure of the game industry to Morgan Stanley and Thomas Weisel Partners.

Mr. Boesky draws upon his experience as an attorney in intellectual property and public and private finance where he represented Qualcomm, Angel Studios, Presto Studios, Rebellion, The Neverhood and The Upper Deck Company; as president of Eidos Interactive where he expanded the Tomb Raider franchise from games to other media; and as an agent with International Creative Management where he worked with talent and properties like Peter Jackson's King Kong and Jordan Mechner''s Prince of Persia, to bring value to the company's clients.

JILL BRAFF, SVP,Worldwide Marketing & GM of the Americas, Glu Mobile

Game industry veteran Jill Braff leads Glu Mobile's corporate and consumer marketing initiatives, including co-marketing programs with licensors and carriers. Braff was named one of the game industry's 100 most influential women by Next Generation and sits on the board of the Mobile Entertainment Forum. Prior to joining Glu, Braff most recently consulted with Sega of America as interim vice president of marketing. She also served as a creative director at Konami of America, worked with Sprint on its entry into wireless gaming and has held senior marketing positions at Photopoint Corporation and MyFamily.com. She also held positions at The Learning Company, Sega of America, Griffin Bacal and Nintendo of America. Braff has a B.A. from Colgate University.

MIKE BRESLIN, VP, Global Marketing, I-play

Mike has deep roots in the video games industry spanning over 13 years.  Having managed the marketing communications and development for some of the video game industry’s most prolific and best selling titles, such as The Doom series, Hexen, The Quake series, Duke Nukem, Deus Ex, Tron and Kingdom Hearts, Mike brings a proven strategic and creative approach to the marketing of I-play’s exciting roster of mobile, PC and iTV titles.  

In addition to managing the global marketing communications for some of the video game industries most successful brands, Mike has managed the marketing communications, licensing and development of consumer products for entertainment leaders such as Disney, Paramount, Sony and Mattel.  Mike has also been instrumental in coordinating and delivering some of the mobile gaming industry’s most impactful and successful marketing and promotions campaigns with blue chip partners such as McDonalds, Coke, Burger King, Microsoft, Cinemark Theatres, Dish Networks and Time Warner Cable.

Mike has presented at numerous conferences and events such as GDC, GDC Mobile, Austin Game Developers conference, E3, CTIA, LA Games Conference and ECTS, and has been widely quoted in several entertainment and business publications from PC Gamer, IGN.com, Computer Gaming World, Rolling Stone, The Wall Street Journal, The New York Times, Forbes and Newsweek, to on air TV and radio interviews.  

Born in Los Angeles, California, Mike was raised in Dallas, TX.  He attended the University of Texas at Austin where he played and lettered in Football, was Honorable mention Academic All America, and double majored in Advertising and Business Administration.  A self proclaimed entertainment and gaming junky, Mike is still known to master games at a thumb blistering pace whether playing console, PC or mobile games.  Mike currently, lives in Frisco, Texas with his wife Michelle and new born son Trip.  

LARS BUTLER, CEO & Founder, Trion World Network

Dr. Lars Buttler is a Founder and the CEO of Trion World Network, Inc., the publisher and developer of server-based games and original entertainment for the connected era. Dr. Buttler helms strategy and business direction for Trion as the company sets out to define the future of entertainment. Under his leadership, Trion is poised to emerge as a premium publisher and developer of innovative server-based games, created by top global talent.

Prior to founding Trion, Dr. Buttler was the Vice President for Global Online at Electronic Arts, the world’s largest independent developer and publisher of interactive entertainment software. Dr. Buttler led EA’s strategy for online games and services and ran EA’s Online Studio, home to the pioneering Ultima Online MMOG franchise.

Before EA, Dr. Buttler served as Vice President for Leveraged Buyouts at the Carlyle Group, the premier global private equity firm, focusing on large-scale investments in entertainment, media, and telecommunications.

Prior to Carlyle, Dr. Buttler served as President of Wingcast Europe, a joint venture of QUALCOMM & Ford Motor Co., and a leading wireless in-vehicle media platform & interactive service network. He holds a Ph.D. in Engineering from Dortmund University and the Massachusetts Institute of Technology (MIT), and earned an M.B.A from Harvard Business School.
ERICA CHRISS, VP of Strategy & Business Development Greystripe

Erica is responsible for the development and deployment of strategic partnerships, licensing, syndication and advertising programs. Prior to Greystripe, Erica was the VP of Business Development for LimeLife Inc. where she brought in notable partners and licenses like NBCUniversal, Time Inc., Bravo Television and others. Erica was also the Director of Business Development for Digital Chocolate where she acquired and managed external relationships including OEMs and technology partners. Before Digital Chocolate, she worked for Bain & Company with the Telecom and Technology Practice to identify strategic development priorities. She currently leads the Downloadable Working Group of the MMA's Ad Standards Committee.
TED COHEN, Managing Partner, TAG Strategic
Chairman, Mobile Entertainment Forum Americas


Integrating his widespread digital authority in music, mobile, IPTV and product & service development, Ted Cohen is the Managing Partner of TAG Strategic.

In an industry that's been slow to embrace change, Cohen is the exception to the stereotypical music-exec rule. Of course, when you start a career on the road with Alice Cooper and Van Halen, you're more primed for the unexpected.

Known throughout the technology and music industries as being "part ambassador and part evangelist," Cohen was instrumental in crafting the licensing agreements upon which the Rhapsody subscription service and the iTunes Music Store were built.

In his previous role as Senior Vice President of Digital Development & Distribution for EMI Music (home of artists including Coldplay and the Rolling Stones), Cohen led next-generation digital business development worldwide for this "big four" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis.  During that time, EMI led the industry by embracing and exploiting new technologies and business models such as digital downloads and online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio.

In addition to seeking out, evaluating and executing business opportunities for the company on a global basis, Cohen served as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He worked to establish company-wide digital policies, which have provided EMI's artists and labels a substantial advantage in the digital music arena.

Prior to his role at EMI, Cohen served as Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the groundbreaking Webnoize conferences.

Cohen also led two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and various other entertainment, technology and new media organizations. Cohen also held senior management positions at both Warner Bros. Records and Philips Media.

A 30-year industry veteran, Cohen was recently elected Chairman of the Mobile Entertainment Forum Americas board, and currently chairs MidemNet, an international music/technology conference convened in Cannes each year.  Cohen also serves on the NARAS (Grammy) Los Angeles chapter Board of Governors as well as the national Trustee Board, the Board of Directors for the Neil Bogart Memorial Fund, co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to music & technology education efforts such as the Grammy In The Schools Program.

KATE CONNALLY, Vice President, AddictingGames

Kate Connally is the Vice President of the AddictingGames business at MTV Networks. With over twenty million visitors a month, AddictingGames.com is the largest youth-oriented online game site in the United States. Prior to her role with AG, Kate launched and lead product marketing for Shockwave.com's downloadable games business and also managed business development for its parent company, Atom Entertainment. Prior to Atom, Kate was an associate at Advent International, a private equity firm, from 1996 to 1998 and an analyst at Volpe, Welty and Co., a boutique investment bank from 1994 to 1996. She has an A.B. degree with honors from Princeton University.

CINDY COOK, Chief Strategy & Marketing Officer, Vivendi Games

Cindy Cook is chief strategy and marketing officer for Vivendi Games Cook leads corporate strategic activities and drives the worldwide marketing and communications initiatives for the Company.  She also is responsible for the overall management and operations of the Online and Mobile organizations.  

Cook’s previously served as vice president of marketing for Pressplay, a digital music subscription service and joint venture with Universal Music Group/Sony Music; vice president  of marketing for Flexplay,  a DVD technology startup company; and new product director at Seagram Beverage Company.  Cook also held a variety of management roles at Pepsi-Cola. 

Cook holds a master’s degree in business administration from the NYU Stern Graduate School of Business and a bachelor’s degree in finance from Lehigh University.

MARK DONOVAN, CMO & Senior Analyst, M:Metrics

At M:Metrics Donovan is responsible for product development and marketing. He also contributes to consulting assignments and editorial matters.  

Before joining M:Metrics, Donovan worked for RealNetworks, where he helped define new business opportunities for mobile operators, handset manufacturers and content providers worldwide and brought mobile technologies and services to market. As director of mobile strategy and later director of mobile services, Donovan helped RealNetworks become the leading global supplier of infrastructure for the delivery of audio and video to mobile phones. He also led the team that launched North America's first commercial mobile video services.  

Prior to RealNetworks, Donovan was a principal in a technology start-up and also served as director of UWired, a University of Washington program that has become an international model for effective uses of technology in higher education. Donovan also led development of the award-winning Catalyst Project, which reinvented the way that innovations in teaching and technology are cultivated, promoted and supported.  

Donovan has more than a decade of experience conducting survey research, data analysis, and modeling for the academic, public, and private sectors. Throughout his career he has been a prolific author and speaker on new media and mobility.  

Donovan holds a Ph.D. in political science from the University of Washington, a master's degree in public policy from San Diego State University and a bachelor's degree in business and entrepreneurship from Loyola Marymount University.

CHRIS EARLY, General Manager, Microsoft's Games for Windows

Chris Early is the general manager for Windows Gaming at Microsoft. A gaming industry veteran, Chris leads development efforts designed to extend game experiences across multiple platforms and grow Microsoft's casual and core gaming audiences. Microsoft's approach to Windows Gaming reaches beyond the traditional online segment, tapping into diverse platforms that span Games for Windows – LIVE, MSN Games and Windows Live Messenger Games. Prior to joining Microsoft, Chris served as chief operating officer of GameSpy and executive vice president and general manager of Mplayer. Chris holds a BA in Economics and International Management from Claremont Men's College.
RANAH EDELIN, Vice President, Electronic Arts

Ranah Edelin is VP of The Sims Internet Group, the team that manages all of the online businesses for The Sims Label.  The Sims Label is one of the 4 big divisions of EA and The Sims is the best-selling PC game franchise of all time, having sold over 100 million units since its launch in 2000.   

The Sims Internet Group manages the core thesims2.com site (a huge community site and virtual item exchange for The Sims players) as well as two new online-only services.  One of the services is a creativity community focused on karaoke and movie mashups (using the company he co-founded called SingShot as the base) called The Sims On Stage and the other is a casual games site currently in private beta called The Sims Carnival where people can play, create, and share casual games. 

Prior to joining EA, Ranah was co-founder and CEO of SingShot Media, the online karaoke website that he co-founded in 2006 and that EA acquired in 2007.  

Before starting SingShot, Ranah was at RealNetworks/Listen.com and was part of the core executive team that built the Rhapsody digital music service. Ranah was VP/GM of Business Development, Corporate Development, and International at Listen.com/ RealNetworks. He was responsible for all content licensing and distribution deals for the Rhapsody digital music service. Specifically, Ranah was responsible for Rhapsody being the first company to get on-demand subscription licenses from all five major record labels and for signing strategic partnerships with companies like Best Buy and Comcast. Ranah also served as the business lead in RealNetworks' acquisition of Listen.com. 

Ranah has an MBA from the Stanford Graduate School of Business and a BA from Brown University. He also received a Japanese government scholarship to study at Nagoya University and is a Japanese language speaker. 

MARK FRIEDLER, Internet Advertising, Media, Entertainment, Games Entrepreneur

Mark is a serial Internet entrepreneur. He founded GameDaily and grew it to be the 3rd largest games media ad network and content destination. He grew the business through 2 acquisitions and organic growth. It was acquired by AOL in August, 2006. Following the acquisition, Mark was Director of Games at AOL and publisher of GameDaily until November 2007. In April 2008, he is co-founded a strategic consulting firm focusing on the games, community, ads and virtual worlds spaces.

Mark is a recognized as an internet advertising and entertainment media expert and is a frequently invited speaker and panelist at industry events including ad:tech, CES, E3, Digital Hollywood, Digital Media Wire, EMA, MI6, Tech Council of So Cal, Jupiter and other events. He can be reached at markfriedler@gmail.com.
ERIC GOLDBERG, Managing Director, Crossover Technologies  

Eric is a 30-year veteran of the game, consumer online, and wireless data industries, serving in capacities ranging from game designer to executive.

Since 2002, Eric is or has been a board member of, advisor or consultant to AOL, AT&T Wireless, Centerscore, Digital Chocolate, Electronic Arts, In-Fusio, Gaia Online, Juice Wireless, Kayak (dba Blaze), LimeLife, Meredith, Mforma (dba Hands-On Mobile), Moloon, Openwave, PaymentOne, Reaxion, Thumbplay, Unplugged, Vindigo, Warner Music, and two US venture capital firms.

Eric was most recently the President and Co-Founder of Unplugged, for which he secured distribution with four of the five largest North American carriers. Previously, he served as President and Founder of Crossover Technologies, one of the first consumer online companies, for which he secured AOL, BMG, Discovery Channel, Intel, Microsoft, Prodigy (IBM/Sears/CBS joint venture), Random House, Sony, Time Warner, and Viacom as clients and distribution partners; and, prior to that, as President of West End Games, the adventure game company for which he published, among 40+ titles, Star Wars, Ghostbusters, Star Trek, and Junta. His award-winning games include Paranoia, Tales of the Arabian Nights, The Tom Peters Business School in a Box, and MadMaze, the first online game to draw one million players. He is a three-time winner of the Origins Award for Best Role-Playing Game and a two-time winner of the Game Designers Guild Select Award.

Eric is a regular speaker at the major North American games, wireless and online conferences, including CTIA, MECCA, Internet World, The Conference Board, DMW, GDC, GDC Mobile, MES, AGC, MGC, LA Games Conference, and E3, and has served as a programs advisor or advisory board member for the latter six conferences. He was previously a board member for the New York New Media Association and New York University’s Center for Advanced Digital Applications.

MIKE GOSLIN, Vice President, Disney Online Studios

Mike Goslin is vice president of Disney Online Studios (formerly Virtual Reality (VR) studio) at the Walt Disney Internet Group (WDIG). He is primarily focused on the development of community and online virtual worlds including Disney's Toontown Online, a massively multiplayer online game (MMO) for kids and families, Pirates of the Caribbean Online, a new MMO created for fans of the popular film franchise, and Disney Fairies Pixie Hollow, scheduled to release in 2008.

Goslin joined the VR Studio in 1996, when it was part of Walt Disney Imagineering, to work on virtual reality attractions for theme parks. Over the next several years, he was technical lead on a series of projects that were developed for DisneyQuest; a chain of "super arcades" featuring Virtual Reality rides and games such as "Alladin's Magic Carpet VR Adventure" and "Hercules in the Underworld" which opened in 1998, and "Pirates of the Caribbean: Battle for Buccaneer Gold" which won the award for Outstanding Attraction from the Themed Entertainment Association in 2001.

Before joining Disney, Goslin was a researcher for The Institute for Simulation and Training in Orlando, Florida where he worked with psychologists from the U.S. Army to evaluate Virtual Reality as a means for training soldiers to perform dangerous tasks. During that time, he collaborated with Jacki Morie on "Virtopia", one of the first examples of Virtual Reality as artwork, which premiered at the Florida Film Festival in 1993.

Goslin holds a bachelor of science degree from Duke University and a master of science degree in computer science from The University of North Carolina at Chapel Hill, where under the guidance of the legendary Dr. Fred Brooks, he led a research team whose goal was to push the limits of what was possible in creating immersive virtual worlds.

KAY GRUENWOLDT, Head of North American Marketing Team, NOKIA Games Publishing

Kay is working in NOKIA Games Publishing heading the North American Marketing Team. In his role, he is responsible for the Development and Execution of compelling and engaging Marketing Campaigns, creating and developing games brands that appeal to a broad range of consumers including the iconic Nokia mobile game Snakes. Kay has also B2B Marketing responsibility managing partnerships with organizations like the IMGA and others, and represents Nokia as a member of the board of Governors at MI6, the only games marketer organization.

Kay joined Nokia in 2004 as a Producer for the European Games Publishing, where he was responsible for the production and management of external development teams. In 2005 he joined the Developer Relations team and took over Global Industry Marketing for N-Gage in 2006 as the interface to the mobile games development community.

With a broad background in the games industry for more then 14 years that includes Marketing, Product Marketing, Sales, Design and Development positions on multiple platforms, Kay brings a breadth of experience to his role. He has been working on more then 20 titles successfully positioned in markets around the globe. Kay also gained extensive experience in project management and new product development working for General Electrics Industrial Systems in Europe and North America. He co-filed a marketing patent that got introduced into a wide range of industrial products.

Kay is a member of IGDA and a regular speaker on topics of games, marketing and media convergence at events around the world like GDC, GC, XML and others.

CATHERINE HERDLICK, Director, Game Production, GameLab

Catherine Herdlick is the Director of Game Production at NYC-Based Gamelab (creators of Diner Dash).  In that role and as Producer, she has worked on dozens of commercial computer games including popular titles like Jojo's Fashion Show and Ayiti: The Cost of Life, as well as Gamelab's MacArthur-funded MMOG, Gamestar Mechanic. Outside of Gamelab, Catherine's collaborative games work includes co-founding the Come Out & Play Festival for urban pervasive games and leading the design of the 10-week promotional ARG, Case of the Coveted Bottle. Her independent work includes Lawn Games For Life (an ARG); Bike Friendly City (a street game for bicyclists); and children's play forts at The Kitchen gallery/performance space in NYC. In addition to Gamelab, Catherine has worked for organizations like The Brooklyn Children's Museum, The Boston Children's Museum, MaMaMedia, and New School University. She sincerely believes that games make the world a better place, one player at a time, and she has written articles and spoken extensively about game production and design to further that cause. She holds a BA from Wesleyan University, an MFA from Parsons School of Design, and teaches game design at City College in New York.
SPENCER HUNT, VP, Game Production & Digital Product Development
Sony Pictures Television International

Spencer Hunt is vice president, game production and digital product development, a post he assumed in February 2008, and is based at Sony Pictures Television International’s headquarters in Culver City, California.  

Hunt is responsible for developing and implementing SPTI’s games strategy, supporting key SPE tentpole products (theatrical, TV) with mobile and on-line games, and developing game-derivative video content for multiple screens.  He manages the development and production of a comprehensive slate of mobile games in line with SPTI’s strategy to deploy a wide range of high-quality games across multiple carriers throughout the competitive global marketplace.  Additionally, Hunt is responsible for developing online game extensions to key studio brands in an effort to enhance SPTI's audience reach and depth of consumer experience around the world. 

Hunt was previously the executive director of production for Sony Online Entertainment and Sony Pictures Digital, where he was instrumental in the development of the award-winning God of War: Betrayal mobile game, and the 2005 Mobile Game of the Year, Ratchet and Clank: Going Mobile.  He has shipped more than 35 games for platforms including PS3, Mobile, PC, Blu-Ray, PS2 and Xbox.  Prior to his tenure at Sony companies, Hunt held art and technology director positions at Pandemic Studios and Eight Cylinders.  He is also the co-owner of the Santa Monica trend-focused retail store Brat.

BRENT HURLEY, Strategic Partner Development, YouTube

Brent Hurley is a Senior Associate of the Strategic Partner Development team at YouTube.  As one of the first employees at YouTube, Brent has served in a variety of roles throughout the life of the company, including Director of Finance and Operations.  He is currently focused on YouTube's syndication efforts, enabling off-web interaction that includes video viewing and uploading on a range of devices, including cameras, IPTVs, and game consoles.

Prior to YouTube, Brent worked for several years as a securities trader at Fisher Investments, a multi-billion dollar asset management firm.  His startup roots trace back to early work at a young PayPal.  Brent holds a BS in finance and philosophy from Albright College.

TEEMU HUUHTANEN, EVP, Mktg., Ad Sales and Bus. Dev.,
Sulake Corporation, President, N.A., Sulake Inc.

As executive vice president, marketing, ad sales and business development, Sulake Corporation and president, North America, Sulake Inc., Teemu Huuhtanen is instrumental in leading the continued growth of one of world’s most popular online social networking and gaming communities for teens, Habbo.com, Sulake’s top property. 

Since its launch in 2000, Habbo has grown to more than 8 million unique monthly users worldwide, and has been launched in 32 countries on six continents. Its highly-trafficked North American sites, headed by Huuhtanen, receive over 1.6 million unique users per month.   

In 2003 Huuhtanen was named vice president, sales for Sulake, overseeing sales at the company’s headquarters in Finland. He has been an industry leader in developing new immersive advertising opportunities and creating interactive branding techniques that maximize the opportunities offered by social networking and the gaming environment.   

Prior to joining Habbo, Huuhtanen spent several years in senior posts for international digital entertainment start-up companies.  

American Venture Magazine named him one of the “Top 40 Under 40” executives to watch in the technology industry for 2007.   

Huuhtanen is based at Sulake’s North American headquarters in Santa Monica, Calif. 

SANDI ISAACS, SVP, Interactive & Mobile, Paramount Digital Entertainment/ Paramount Pictures

As Senior Vice President of Interactive & Mobile, Isaacs is responsible for overseeing the interactive games unit under Paramount Digital Entertainment and the mobile business for Paramount Mobile Entertainment.

In her interactive role, Isaacs has worldwide responsibility for the videogame business at the Studio and oversees a team of professionals responsible for the development, production, publishing & licensing of videogames based on Paramount Pictures intellectual property.

In her mobile role, she oversees a global team responsible for Paramount’s mobile business initiatives including distribution, marketing, content production & business development.

Ms. Isaacs joined Paramount Pictures in 2000. Prior to that, she was with Activision and Disney Interactive. Isaacs has more than a decade of interactive entertainment industry experience and an extensive background in business development, licensing and product development.
STEPHEN JACKSON, CEO, Smashing Ideas

Steve joined Smashing Ideas in February 2005 having been active in the new media industry for over 10 years.  Prior to Smashing Ideas, Steve was President and CEO of Applied Semantics, Inc. a web application company sold to Google.  Earlier, Steve served as senior vice president and general manager of iXL, Inc., where he created the global Media & Entertainment division and produced innovative consumer-focused Internet sites and revenue-generating business-to-business online initiatives.  

Steve was also the founder and CEO of Spin Cycle Entertainment.  While overseeing the implementation of numerous Web sites, Steve directed and produced six TV shows for Universal Studios as well as the Microsoft television special on the launch of Windows 95.  Steve's company (a Smashing Ideas client in 1998) was credited with creating Universal's first Java-enabled online game with Jurassic Park, as well as the first utilization of streaming audio for a Waterworld online game over nine years ago.

KEITH KANE, Co-Founder, SVP, Sales & Marketing, Giant Realm

As an advertising sales leader, Keith Kane has built, groomed, and managed successful sales teams for dynamic media companies including Alloy Media & Marketing and Primedia.

Mr. Kane gained his sales skills at traditional media organizations like the New York Times and Disney where he earned a reputation as a "feet on the street", solutions-oriented seller. With over 10 years in the emerging media space, and 10 years prior in advertising agency and traditional media roles, Mr. Kane has carved out a niche as a young adult marketing expert, helping clients like Coca Cola, Cingular, Unilever, Milk, Panasonic and L'Oreal reach this moving-target demographic.

In his various roles as a sales manager, he's hired, trained and managed over 30 sales people. As VP of Sales at Alloy, he built and managed a 12 person sales team, while at Cover Concepts, an in-school media start-up which was bought by Primedia under his watch, he took sales from $100k to $12mm prior to the acquisition.

He has spoken at numerous conferences on the subject of youth marketing, and is regularly sought out by clients for insight on what's working and what's not when it comes to connecting with college and young adult audiences.

Keith Kane joined Giant Realm as Senior Vice-President Advertising Sales in May 2007.
GEOFF KEIGHLEY, Host/Executive Producer, Spike TV's GTTV

Newsweek dubs him Mike Wallace meets Kurt Loder for the videogame generation.  The Wall Street Journal calls him “an example of gaming journalism growing up.”  Across print, online and television, Geoff Keighley has spent half his 28-years building himself into the most respected name in videogame journalism.  As a contributing writer to Entertainment Weekly and Business 2.0, as well as the host of SpikeTV’s Game Head and frequent guest contributor to Extra and G4, the number of outlets that trust Keighley as the go-to-guy for games is only trumped by his ability to deftly move between mediums and speak to different audiences. Whether he’s interviewing the CEO of Sony for cover story, hanging out with Clint Eastwood for television, or throwing down with a bunch of nerd rappers from Ohio, Keighley has earned the respect of both hard-to-impress gamers and game companies that know he controls the information flow to millions of consumers.  In 2004 he was named one of the top 30 journalists in world under 30 by NewsBios.com 

In addition to his written work that started when he was a 14-year-old teenager writing out of his bedroom in Toronto, Keighley’s hard-core gamer roots give him unique insight into what gamers want to see on television.  In 2005 he began hosting Game Head for SpikeTV, a weekly newsmagazine that has become #1 rated videogame show on television, now in its fourth season.  Serving as host, co-producer and head writer of ths how, Keighley’s hard-hitting interviews and insider access have helped Game Head emerge as a blockbuster hit on digital platforms. Episodes of the show have reached the #1 paid download status on Microsoft’s Xbox Live TV Marketplace, eclipsing hits like South Park. 

Besides Game Head, Keighley has had a hand in almost every other videogame-related project on television.  On Comcast’s G4 network he appears every year as the network’s lead anchor for its E3 press conference coverage and interviews the CEOs from companies like Sony and Electronic Arts. For MTV he created the concept and produced (with LivePlanet) “Gears of War: Race to E3” and “Gears of War: Race to Launch,” two high rated specials that took viewers inside the development of the hit Xbox 360 game from Microsoft. This November the Discovery Channel will air a landmark five-hour documentary about videogames from World of Wonder Productions, based on a treatment by Keighley, who also serves as consulting producer.  He has also hosted and co-produced a number of videogame launch specials for SpikeTV, including “Madden NFL 08 Kickoff” featuring a performance by Ozzy Osbourne and “Halo 3: Launched!” featuring a performance by Linkin Park. 

In 2001, Keighley was one of only two journalists -- the other being 60 Minutes correspondent Mike Wallace -- profiled in the Harvard Business School Press book Geeks & Geezers: How Era, Values and Defining Moments Shape Leaders by leadership expert Warren Bennis. He is a magna cum laude graduate in philosophy and business from the University of Southern California.

BILL KISPERT, VP, Interactive, NBC Interactive

Bill Kispert is Vice President, Interactive for Universal Studios Consumer Products Group. In this role, Kispert is responsible for business and creative development of Universal Pictures and NBC Television intellectual property in the interactive gaming space. This includes game projects created for console, pc, online, interactive dvd, and interactive tv platforms. Recent titles overseen by Kispert include The Chronicles of Riddick: Escape from Butcher Bay; Peter Jackson’s King Kong: The Official Game of the Movie; The Fast and the Furious; and Scarface: The World Is Yours. Prior to joining Universal Pictures, Kispert was a business development executive at Disney Interactive, and an acquiring editor for Bantam Doubleday Dell Publishing Group in New York. A native of New York City, Kispert is an honors graduate of Syracuse University’s S.I. Newhouse School of Public Communications.
JOSH KRANE, SVP of Interactive & New Media, G4

Josh Krane is the Senior Vice President, Interactive and New Media.  Krane oversees all aspects of G4’s interactive and new media strategy including G4’s multi-platform, non-linear content offering known as the G4 Multiplex.  G4’s Multiplex expands G4’s reach beyond linear television to broadband, podcasting, video on demand, mobile, download to own, third party partnerships and game consoles such as the Nintendo Wii and Xbox 360. 

Krane joined G4 in 2001 prior to the network’s launch.  During his tenure with the network, Krane has shaped G4’s new media strategy and developed applications, content and programming strategies for all of G4’s interactive and new media platforms.  His contributions include developing the network’s Web presence at G4TV.com and guiding programming throughout the network’s non-linear platforms, including VOD, mobile, podcasting and streaming video services.  Krane was also behind the development of G4’s digital download-to-own offering with partners including BitTorrent and DiVX, and recently oversaw the launch of G4’s Wii portal, the very first video broadband portal designed specifically for Nintendo’s Wii game console. 

Prior to joining G4, Krane served as the Director of Internet Services for Pseudo Inc., an online television network.  During his tenure at Pseudo, he was responsible for completely overhauling the company’s content delivery system and Web properties while leading Pseudo’s live internet broadcasting initiatives.  Krane also conceived and produced a number of shows including “AGN Hardware,” a weekly show about computer trends and hardware and hosted “GameTime,” a daily talk show.

EMMI KUUSIKKO, Director, User & Market Insight, Sulake Corporation

Emmi Kuusikko has worked with Sulake for four years in delivering insights on the youth market. She is currently leading the User and Market Insight Team, which focuses on analyzing and researching the target audience and market of the fast-growing global Habbo teen community and other Sulake products. Her team brings end-user focus into business and product development processes by carrying out research on the youth market across the globe. In addition, she constantly follows and analyzes the operating environment and competitive situation of virtual worlds, social networks, online games and communities.  

Before her current role, Emmi worked in the telecommunications field as a business intelligence manager with a software provider for mobile operators. Prior to that, she worked as a business analyst for a major mobile operator in Finland. 

Emmi holds an MSc in Marketing and studies Social Psychology at the University of Helsinki.

CHRIS LANG, SVP, Research Strategies, SmithGeiger, LLC

Christopher Lang is SmithGeiger’s Senior Vice President of Research Strategies, providing clients with in-depth research focused on building larger audiences in various online and offline forums.  This work encompasses many aspects of our clients’ businesses, including strategy, content development, marketing, promotions, and talent.  In the quantitative realm, Lang has conducted studies for numerous clients including ABC, Electronic Arts, Warner Bros., FOX Sports, TV Guide, Digeo, and a number of local television stations across the U.S. 
  
In addition to his quantitative work, Lang has extensive experience as a moderator of qualitative research, including online usability sessions, focus groups, one-on-ones, and dial tests for clients including ABC.com, ABCNEWS.com, FOX Sports, Electronic Arts, and TV Land. 

Prior to joining SmithGeiger, Lang served as Director of Consulting for BizRate.com, working closely with clients such as Nokia and Buy.com in refining their online marketing strategies. 

Before joining BizRate.com, Lang worked as a Senior Research Associate/Consultant for the entertainment practice of Frank N. Magid Associates in Los Angeles. Lang began his career in media as a writer for KFOR-TV, the NBC affiliate in Oklahoma City, OK.  He holds an MBA from The Anderson School at UCLA, where he headed the school’s Entertainment Management Association and graduated as a member of the Anderson Business Honor Society.  Lang also holds a Bachelor’s degree in Communication Studies and Economics from Northwestern University, where he graduated with honors. 
ERIC LAVANCHY, Director of Gaming, Endemol USA

Eric LaVanchy serves as the Director of Gaming for Endemol USA. He is responsible for developing casual games for new and existing Endemol programming, as well as original games across multiple platforms.

With more than 15 years of gaming experience, Eric has developed over 100 interactive and networked games for new media platforms, achieving business and content objectives for dozens of media, sports and consumer brand clients, including 3DO, AC Milan, Anheuser-Busch, Discovery Channel, Electronic Arts, ESPN, Game Show Network and more. His game designs have been featured in publications such as, Newsweek and Advertising Age. Eric is also named on a patent for the development of a massively multiplayer, affinity-based online game in partnership with Electronic Arts.

Prior to joining Endemol USA, Eric was Managing Director for The Ritz Club London Online, the interactive subsidiary company of The Ritz Club and Hotel. He oversaw the launch of the online casino service, with revenues resulting to profitability within six months. He managed a broad array of day-to-day activities including marketing, regulatory compliance, and customer care, and also led the development of multiple new product and platform applications for The Ritz Club London Online.

In 1997, Eric co-founded Bottle Rocket, an Internet game development company, and served as Vice-President of Creative Development. Eric was promoted to Chief Creative Officer when Bottle Rocket was acquired in August 2000 by ACTV, now part of OpenTV. At ACTV, Eric’s focus returned to interactive television and cross-platform application development.

Eric has also held positions AT&T’s new media research and development group, Downtown Digital. Eric was responsible for designing and producing game, entertainment and e-commerce applications for the Web and interactive television, including the first Web-based version of Wheel of Fortune for Sony Online. He also pioneered the play-based advertising genre with the creation of Two Minute Warning, the first Web-based advergame, developed in partnership with the National Football League and The Goodyear Tire & Rubber Company.

Eric attended the Interactive Telecommunications Program at New York University's Tisch Graduate School for the Arts (Maurice Kanbar Institute of Film and Television). He holds a B.S.C. from The Honors Tutorial College at Ohio University, where he also served on the Alumni Board of Visitors.

ARIELLA LEHRER, President/CEO, Legacy Interactive

As Founder, Chief Executive Officer, and President, Dr. Lehrer is the Company’s visionary leader, and has been the driving force in establishing Legacy as a leading edge innovator in the mainstream, mass appeal, gaming space. She has over 24 years of management experience in the digital entertainment industry, and has capitalized on that experience to make Legacy a segment leader in today’s casual game market. 

Dr. Lehrer holds a Bachelor of Arts degree in Psychology from the University of California, Los Angeles, a PhD in Cognitive Psychology from Claremont Graduate University, and completed post-doctorate work at the University of California, Los Angeles.  She has been included in many articles and segments appearing in the Wall Street Journal, Los Angeles Times, New York Times, Reuters, CNN, Los Angeles Business Journal, and National Public Radio (NPR) among others.

DAVE MADDEN, EVP, Sales, Marketing & Bus. Development, WildTangent
 
David Madden joined WildTangent in March 2000 and is responsible for the sales and marketing of WildTangent’s products and services and for its business development efforts. A media industry veteran, Madden has more than a dozen years of experience in the print, cable, broadcast and interactive media industries. Prior to WildTangent, he was the Executive Vice President of Sales for News Digital Media, the Internet Division of News Corporation. At News Digital Media, Madden ran sales and marketing for the digital properties of Fox Sports, Fox News and Fox Entertainment and was tasked with cross-media integration around such properties as the World Series and Super Bowl. Previous to News Digital Media, Madden was the Associate Publisher of Runner’s World magazine. At Runner’s World, he oversaw sales and marketing for the U.S. and international editions. Under his leadership, Runner’s World was a top 10 consumer title for advertising sales growth. Madden was elected to the IAB Board of Directors and serves as the Chair of the Interactive Games Committee. Madden received his B.A. degree from Princeton.
ROBERT NORTON, VP, Business Development, King.com

Robert Norton is a seasoned media executive with extensive international experience, working with some of the world’s most respected media properties.

Prior to joining King.com, where he was instrumental in forming groundbreaking partnerships with global media companies including NBC, Endemol and Fremantle Media for major brands such as American Idol, Deal or No Deal, and 1 vs 100, Norton headed up TVF International in London, the UK’s largest independent distributor of factual TV programming. Norton then founded his own international production business, working with leading clients and designers including: W Hotels; Bath & Body Works; Pantone; JetBlue Airways, Peter Saville and John Maeda.

Norton’s impressive new media experience spans the online health and beauty site clickmango.com, which he co-founded and raised millions of dollars in funding, establishing a strong profile for this UK-based company. Norton served as Business development Director for Nomade.fr, a French search engine, before being sold to Kingfisher and Groupe Arnault. During his time there, he set up AllEurope.com, a pan-European affiliation of local language search businesses. Norton also managed AOL Bertelsmann’s European business development and e-commerce, where he launched the UK’s first shopping channel and negotiated AOL’s first multi-million dollar European distribution deal.

Norton’s media experience also extends to award-winning journalism with leading international business titles including: CBS Marketwatch, the Financial Times, Reuters and The European.

Norton’s heavyweight international media experience began with his promotion of heavyweight world boxing champion Lennox Lewis.

He is a graduate of Oxford University (MA Modern History).
DANIEL O. OFFNER, Partner, Nixon Peabody LLP

Mr. Offner has a corporate and intellectual property practice where he represents businesses and individuals in the videogame, new media, digital content, wireless and merchandise licensing industries.  He performs a wide range of services for his clients, often functioning as outside general counsel.  He regularly handles licensing, publishing, and distribution transactions, as well as corporate formation, financing and mergers and acquisitions work, in addition to dispute resolution matters.  Mr. Offner has represented numerous companies in the videogame and Internet industries, including some of the leading videogame publishers and developers (such as THQ, Ubisoft, and others)  in the videogame business since the mid-1990s.  Mr. Offner began his career as a film and television lawyer representing such properties as the Teenage Mutant Ninja Turtles, Robocop, and Eric Carle’s The Very Hungry  Caterpillar.  He evolved into an interactive entertainment and digital content lawyer when many of his clients moved from print and television into videogames and the Internet. As a result, Mr. Offner has worked directly at the intersection of content and technology where new products, companies and industries are emerging for almost two decades.

CHRIS PETROVIC, VP, Digital Media, Playboy Media Group

Mr. Petrovic is a new media veteran, having started his career in the digital media arena in the late 90’s.  He has held executive management positions in a variety of corporate settings, from start-ups to publicly traded companies to venture capital firms. 

Petrovic currently serves as Vice President of Digital Media for Playboy Media Group.  In this role, he is responsible for developing and managing strategic and business development initiatives for all divisions the group, including Playboy Mobile, Playboy Online, Playboy Radio and Playboy TV. 

Before joining Playboy, Mr. Petrovic served as VP, Business Development for AG Interactive, a division of American Greetings.  Petrovic oversaw all business development efforts across of the division’s digital business units.  Petrovic joined AG Interactive from theglobe.com, where he served as VP, Strategy and Business Development and was responsible for developing and growing the company’s digital and print media businesses.

Petrovic is a graduate of Columbia University in New York and holds a J.D. from Southwestern University School of Law in Los Angeles.  He began his new media career as the CEO of an Internet start-up in 1998, and from there went on to become COO and General Counsel of Buzztone, a leading viral marketing agency, before joining the venture capital firm Prime Ventures as their VP of Business Development and Legal Affairs, managing the business development and legal operations of its portfolio companies, including most notably drkoop.com.  

Petrovic is based in Playboy’s Los Angeles office.

ANDY REIF, Commissioner & CEO, Championship Gaming Series

Andy Reif is the Commissioner and CEO for the Championship Gaming Series (CGS), the only worldwide professional gaming league.  

Reif serves as chief executive and oversees the establishment of the league and its development in Asia, Australia, North America, South America, and Europe. 

Reif joins CGS from the AVP Pro Beach Volleyball Tour, where he most recently served as chief operating officer. Having run operations at the
AVP since 2001, Reif has an established track record in delivering an incredible experience to fans and advertisers while working with an elite level of athletes.  

During his tenure at the AVP, Reif helped professional volleyball become one of the fastest-growing sports in the U.S. With a fan growth rate of nearly 50 percent over the last two years of his tenure and television coverage growth from single digit numbers to over 100 hours, the organization dramatically increased revenues (from (US)$1MM to more than (US)$20MM) and secured major sponsors, including Anheuser-Busch, McDonald's, Gatorade, and Microsoft.  

Reif also has a background in motion pictures and television, including senior positions with International Creative Management (ICM) and Paramount Pictures.

JASON RUBINSTEIN, Senior Director, Entertainment, Mobile Devices, Motorola

As Senior Director, Entertainment, within Motorola's Mobile Devices business, Jason Rubinstein is responsible for defining and bringing to market rich consumer experiences in mobile entertainment. In this role, Jason works with industry partners, developers and mobile operators around the globe to develop a portfolio of mobile devices, applications and services delivering enhanced video and gaming functionality to the screen that you always have with you – your mobile phone.

Jason has 19 years of entertainment and technology experience. Prior to joining Motorola, Jason served as General Manager of ubi.com, the online division of Ubisoft Entertainment (www.ubi.com), where he built and managed the company's online activities. Before joining Ubisoft in 2001, Jason was General Manager and VP of Sales at Riffage.com, an online music and media company, where he produced critically-acclaimed programming for TV and the web including The 2000 New Orleans Jazz Festival, "BBC Music Live," and "Live From The Great American Music Hall." Jason is also the co-founder of PlayFirst (www.playfirst.com), a top online casual games publisher, where he oversaw the company’s marketing and sales efforts until joining Motorola in 2005.

Jason has also managed Intel's games and music industry market development and technology initiatives and held posts in marketing and business development at Total Entertainment Network (renamed Pogo.com, then sold to Electronic Arts), DreamWorks Interactive and Sierra On-Line/The Imagination Network (sold to AT&T, then AOL). Prior to joining Sierra On-Line, Jason held both production and marketing posts at CBS Records and the Warner Music Group.

STEVEN ROBERTS, VP & GM, Games & Strategic Initiatives, DirecTV

Steven Roberts is a 20 year veteran of the sports, television and entertainment industry. Currently, as Vice President and General Manager for Gaming and Strategic Initiatives at DIRECTV, Steven Roberts is responsible for the development and launch of both Game Lounge, a new, 24/7 interactive games channel as well as, the highly anticipated Championship Gaming Series, a global professional video gaming league beginning in 2007. Both of these initiatives and other gaming related original programming, represents the commitment that both Roberts and DIRECTV has to the gaming industry.

Before joining DIRECTV, Steven was Executive Vice President at Sportvision, the worldwide leader in sports television broadcast technology. His focus at the company was not only bringing the ubiquitous “yellow line” to every televised football game but also, expanding the product line to include broadcast enhancements for NASCAR, Major League Baseball and the Olympics. The company tripled in revenue during his tenure.

Steven honed his marketing and overall business skills, first as Managing Partner of Pinnacle Promotions, a promotional consulting agency for such companies as Coke Foods, AIG and Coors and then, at two divisions of Sony, Sony Pictures Entertainment (SPE) and Sony Sports and Entertainment. As Managing Director of Sony Signatures, the consumer merchandising and licensing arm for SPE, Roberts was responsible for new property acquisitions, branding and managing one of the world’s largest licensing businesses at the time, World Cup Soccer 1998.  The following year, Roberts was tapped to start a new business for Sony Corporation, Sony Sports and Entertainment. As General Manager of Global Operations, Roberts was responsible for leading Sony’s foray into sports marketing beginning with the Sony Open, a PGA TOUR Event and other sports oriented initiatives.

Steven graduated from University of California at Berkeley, is on the Board of Mi6, the video game industry’s only marketing organization and is married with two daughters.

BARRY SCHAFFER, President, Promotional Currency

As the visionary behind digital promotions firm Promotional Currency, Barry Schaffer is charged with creating new digital currencies for the promotional marketplace and turning those currencies into powerful, turnkey solutions for the clients he serves.

Since founding the company in 2004, Schaffer has facilitated over 800 digital entertainment promotions for brands and retailers. He has also helped content owners and providers to more fully monetize their licensed content by turning it into digital media and taking it out to the promotional market.

A seasoned veteran of the promotional industry, Schaffer has spent the past 20 years working to elevate promotions through the use of digital promotional currencies and fixed priced strategies. Prior to founding Promotional Currency, Schaffer served as Vice President/General Manager for SCA Promotions, the world’s leading provider of promotional risk. While at SCA, Schaffer launched the company’s telecard division (which represented the first digital currency in the promotional marketplace) and built it into a multi-million dollar enterprise by helping clients grow their businesses through the delivery of high-impact promotions at a fixed cost.

When not at work, Schaffer – a top bridge player – can be found playing the national bridge tournament circuit, and enjoying his new role as a grandfather.

SCOTT SCHERER, VP Product Management, Hands-On Mobile

As Vice President of Product Management, Mr. Scherer oversees the development of Hands-On Mobile's games and applications, managing a global team of professionals responsible for the design, product management and brand management. Recent titles include: Guitar Hero III Mobile, The Incredible Hulk, Iron Man, Astrology Zone Premier, NBA 2 Go, and NASCAR Sprint Cup Mobile. Mr. Scherer has been with Hands-On Mobile for more than 2 years.

Prior to Hands-On Mobile, Mr. Scherer has worked in the telecommunications industry at Covad Communications and Excite@Home in various Product Management roles.

He holds is BA in International Relations from the University of Redlands and a MBA from USC.
CRAIG SHERMAN, CEO, Gaia Online

During business hours, Craig Sherman lives in gaiaonline.com, the leading teen hangout on the web.  Craig leads the company’s strategic planning, management, and technology development. Prior to joining Gaia Online, Craig served as Entrepreneur in Residence at Benchmark Capital. Craig was also COO of MyFamily.com (ancestry.com), where he helped grow the company from $23 million to $150 million in sales and transform it from an advertising-based site to a highly profitable consumer subscription business. Before this, Craig held senior positions at American International Group, where he ran all marketing and internet sites for AIG in Japan and Korea.  Previous to AIG, Craig was CEO of Cendant Japan, a joint venture founded by Cendant and Mitsubishi Corporation. Craig currently holds director or advisor positions on the boards of Homestead, Myheritage, Netquote and Singlefeed. Previously, Craig also held board positions with Photobucket, prior to its sale to the Fox network, and Logoworks, prior to its sale to Hewlett Packard. Craig has a BA from Princeton University.
NED SHERMAN, CEO & Publisher, Digital Media Wire
Founder & Chair,
Games & Mobile Forum

As CEO, Publisher and Executive Editor of Digital Media Wire, Inc., Ned Sherman works at the center of the rapidly growing digital media industry, where he brokers relationships and keeps a tab on the most important developments shaping the industry. According to the Wall Street Journal, “Publisher Ned Sherman is more than the average pundit: He is an attorney and has an inside grasp of what is happening.”

Ned has established Digital Media Wire as a leading digital age media company that owns and produces nine annual conferences and provides daily news, information and community to tens of thousands of executives and professionals at entertainment, media and technology companies throughout the world. The advertising, sponsorship, client, partner and subscriber relationships that Ned has brokered make Digital Media Wire one of the best known media and entertainment industry brands to emerge in the digital age.

Ned is responsible for establishing DMW's partnerships with NYU's Stern School of Business, the Consumer Electronics Association and numerous other industry publishers, associations and businesses. Future of Television Forum, which he co-chairs, with NYU's Professor Al Lieberman, is widely considered to be the most prestigious event of its kind, bringing together industry leaders from around the globe twice annually in Los Angeles and New York to network, do deals and discuss the industry's future. He also co-chairs and hosts Digital Music Forum, the industry standard among digital music industry events.

In 2004, Ned created the Billboard Digital Entertainment Conference & Awards, which was acquired from DMW by VNU (now Nielsen) in 2005. Ned continued to be active in the Awards, which he co-chaired with Billboard and Hollywood Reporter President and Publisher John Kilcullen. In 2006, Ned was instrumental in securing an investment from the Consumer Electronics Association, now a partner on two DMW events, Digital Music Forum East and Future of Television Forum. In 2007, Ned established a partnership with Canada's leading media and entertainment event, Canadian Music Week, and chaired, produced and hosted the successful Millennials Canada Youth Marketing event in Toronto.

As Publisher and Executive Editor of DMW since 2000, Ned overseas all content for the site and newsletter, writes a weekly column Digital Media Week in Review and has published two books, Millennials & The Digital Entertainment Age: A Sourcebook for Consumer Marketers and The Digital Entertainment & Media Directory. From 2003 to 2004, he was Editor-in-Chief of Digital Media Law Report.

Before co-founding Digital Media Wire, Ned spent seven years as a corporate and entertainment attorney practicing at several of the leading law firms in the world. Ned is a graduate of Brown University (AB, with honors, 1990) and the University of Texas School of Law (JD, 1994) where he was Chief Articles & Notes Editor of the Texas International Law Journal.

JULIE SHUMAKER, SVP, Sales & Marketing, Double Fusion

Julie Shumaker serves as Double Fusion’s senior vice president, worldwide sales & marketing. Since joining the company in the fall of 2006, Shumaker has built Double Fusion’s sales team to the leading independent network in videogame advertising. Julie’s organization built revenues of seven figures + in multiple games and is expanding the gaming market through free, ad supported play formats.  

In her role at Double Fusion, Shumaker leverages her veteran status in the industry, including her previous work as senior director of sales, videogame advertising at Electronic Arts (EA). At EA she established the industry’s first seven-figure product placement deals with McDonald’s and Intel in EA’s Sims Franchise. Julie’s organization also successfully implemented multi-title, multi-year programs with several leading marketers including General Motors, Nike and Procter & Gamble. In 2003 she also successfully launched the first videogame subscription product offered to consumers gratis by a marketer, Dodge.  

As a seasoned executive with over fifteen years of sports sponsorship and advertising experience, Shumaker was formally director of sponsorship sales for Quokka Sports and its joint venture with NBC. Shumaker introduced brand and product placement through sports programming like nbcolympics.com, upopen.com and finalfour.net establishing a series of first online branded entertainment programs. Following her four-year tenure with Quokka Sports Shumaker worked with Yahoo! inc. driving sponsorship for the fifaworldcup.com property. In 2005 Shumaker was named to THE AD AGE 2005 WOMEN TO WATCH REPORT: Twenty-Five Executives Who Made a Difference underscoring her success in building videogames as a viable advertising channel. Shumaker rounds out her business experience with a competitive drive stemming from 3 years of professional golf on the Asian and US tours.  

Shumaker holds a BS in marketing and communications from Southern Illinois University.

SCOTT STEINBERG, Author, Videogame Marketing & PR / Managing Director, Embassy Multimedia Consultants

Over one billion people: That’s the number who, in less than 8 years, have turned to Videogame Marketing and PR (www.sellmorevideogames.com) author and ultra-prolific TV/radio host Scott Steinberg for insight. A frequent morning show guest on networks like ABC, CBS and CNN, he’s the founder of Embassy Multimedia Consultants, which advises clients in multiple industries on the making, marketing and promotion of PC and videogames, and has covered technology for 300+ outlets from The New York Times to Playboy, Rolling Stone and TV Guide. Apart from televised appearances, public speaking ops, books, games, syndicated columns and Internet shorts, he’s also the creator and host of Players Only, the gaming biz’s first free-to-download and –distribute online documentary series, which generated over 500,000 views in its first 5 weeks alone. Hailed as an expert by pundits from BusinessWeek to NPR and FOX News, his most recent books include Get Rich Playing Games (www.getrichgaming.com) and The Videogame Style Guide and Reference Manual (www.gamestyleguide.com), the first volume to definitively categorize the gaming business from A-Z. Other ventures include software publisher Overload Entertainment and Games Press (www.gamespress.com), the ultimate resource for game journalists.

MATT TURETZKY, VP, Content and Non-PC Platforms, RealGames division, RealNetworks, Inc.

Matt Turetzky, Vice President of Content and Non-PC Platforms for the RealGames division of RealNetworks, oversees all gaming content on Real’s owned and partner sites around the world, as well as the global strategy of delivering casual games to mobile phones, handheld, consoles, social networks, iTV and other non-PC platforms. Prior to joining Real, Matt held a variety of roles at Mattel across strategic planning, business development and marketing. In his last role there, he led the interactive games and youth electronics business, which grew to $150mm under his leadership. During his tenure at Mattel, Matt brought the Barbie, Hot Wheels and UNO brands to new gaming platforms. Earlier in his career, he held strategy roles at Disney Consumer Products and PricewaterhouseCoopers. Matt received a Bachelor of Arts in Economics from Williams College and an MBA from Harvard Business School.

ROB UHRICH, Senior Director, Digital Markets, PaymentOne

Rob Uhrich is Senior Director, Digital Markets for PaymentOne, the leading payment provider for alternative and global online payments. Rob has over a decade of business, market development and operations experience in payments and transaction processing for online based and digital content service providers. He has been with PaymentOne since it’s inception over 8 years ago and been instrumental in assisting PaymentOne’s clients in generating over $3.5 Billion in gross retail billings. Rob brings PaymentOne expertise in the digital entertainment and content markets.  Prior to PaymentOne, he has held sales and business development positions in a variety of industries from shipping and logistics to medical devices. Rob has a Bachelor of Science in Finance from Santa Clara University.

MIKE VORHAUS, Managing Director, Frank N. Magid Associates

Mike Vorhaus is the