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CRAIG
ALEXANDER,
VP, Product Development, Turbine
Craig Alexander joined
Turbine in 2007 as the Vice President of Product
Development and oversees the development and
production of all of Turbine's franchises including
The Lord of the Rings Online™, Dungeons & Dragons
Online™, Asheron's Call®, and all future projects.
Craig brings over twenty years of engineering and
studio general management experience to Turbine.
Most recently, he held the position of Vice
President and General Manager of Z-Axis, an
Activision studio. In this role, he managed the
development of multiple console titles, including
the 2006 X-Men game. Previously, he was Vice
President and Executive Producer for Electronic Arts
Partners, managing a portfolio of externally
developed PC and console titles ranging from
licensed movie games to new intellectual property,
and Vice President of Online for Electronic Arts'
Westwood Studios in Las Vegas managing EA's MMORPG
Earth & Beyond. Prior to
Electronic Arts, he was General Manager for Sierra
Online's original development studio near Yosemite
National Park, shipping numerous titles and
overseeing Sierra's entry into the MMORPG segment.
Mr. Alexander graduated from the University of
Southern California with a BSEE in Computer
Engineering and received his MBA from the Anderson
School at UCLA. |
GREG
BALLARD,
CEO & President , Glu Mobile
Over his
distinguished career in the gaming, entertainment
and multimedia industries, Greg Ballard has served
as CEO at SONICblue, makers of ReplayTV and Rio
digital music players; MyFamily.com, a successful
subscription-based Internet service; and 3Dfx where,
over a three-year period, he grew the company from
$4 million to an annualized rate of more than $400
million. He previously served as CEO and COO for
Warner Custom Music, a division of Time Warner, Inc.
Ballard was also president of Capcom Software, the
U.S.
subsidiary known for hits such as Street Fighter,
Mega-Man and Resident Evil, as well as COO and CFO
of Digital Pictures, a leading video game developer
for Sega CD. In recent years Ballard has served on
the board of directors for xFire, an online gaming
platform and community purchased by Viacom in April
2006, and on the public boards of THQ (NASDAQ: THQI),
Pinnacle Systems and IGN. He holds a B.A. from the
University of Redlands and a J.D. from Harvard Law
School. |
MATTHEW
BELLOWS,
VP of Consumer Strategy, Vivox
Matthew
Bellows brings significant videogame and media
experience to his role at Vivox. He is responsible
for extending the reach and capabilities of Vivox
voice services into new games, virtual worlds and
communities. Prior to joining Vivox, Matthew served
as General Manager for Floodgate Entertainment, a
top video games developer based in Boston. Before
Floodgate, Matthew was the co-founder of WGR Media,
the leading publication for mobile entertainment
consumers. While leading WGR, he secured distributed
relationships with Verizon, Sprint, AT&T, Yahoo! and
others. He sold WGR to CNET Networks in 2004,
providing investors with a 125% return after 12
months. Matthew received his MBA with high honors
from the Olin School of Management at Babson
College. |
PETER BLACKLOW,
President, WorldWinner
(a Liberty Media Corp subsidiary) /
EVP, Digital, GSN
Peter Blacklow is the president of
WorldWinner, a wholly-owned subsidiary of Liberty
Media Corporation, and EVP of GSN Digital. In this
role, he oversees the online games businesses of
WorldWinner.com, Teagames.com and GSN.com.
Prior to joining
WorldWinner, Peter served as senior vice president
of marketing at Monster, the largest global careers
Web site, where he was responsible for managing a
$100+ million budget. He negotiated and activated
the company's U.S. Olympics sponsorship, oversaw
five Super Bowl commercials, and helped Monster
become a top 20 most visited Web destination.
Before his time at Monster, Peter spent five years
at Converse, Inc., where he ran their $100 million
basketball business unit globally.
Peter is a
graduate of Harvard University and has received
numerous awards and distinctions, including being
named one of the top "Marketers of the Year" by
Promo magazine. In addition, Peter serves as a
board member of eSkill.com and GuildCafe, and acts
as an advisor to SimplyHired.com, Go2 Media and
iCache.com. |

KEITH
BOESKY,
Principal, Boesky & Company
Keith Boesky has
been active in the content and technology
communities as an attorney, a senior executive,
an agent and now as principal of Boesky &
Company. Boesky & Company closed more
intellectual property and game development
deals, making more money for its clients, than
any other agency in the world. The Company's
clients include The Robert Ludlum Estate, Clive
Barker, Spark Unlimited, Liquid Entertainment,
Riot Games and GDH. The company also provided
guidance regarding the structure of the game
industry to Morgan Stanley and Thomas Weisel
Partners.
Mr. Boesky draws
upon his experience as an attorney in
intellectual property and public and private
finance where he represented Qualcomm, Angel
Studios, Presto Studios, Rebellion, The
Neverhood and The Upper Deck Company; as
president of Eidos Interactive where he expanded
the Tomb Raider franchise from games to other
media; and as an agent with International
Creative Management where he worked with talent
and properties like Peter Jackson's King Kong
and Jordan Mechner''s Prince of Persia, to bring
value to the company's clients.
|

JILL BRAFF,
SVP,Worldwide
Marketing & GM of the Americas,
Glu Mobile
Game industry
veteran Jill Braff leads Glu Mobile's corporate
and consumer marketing initiatives, including
co-marketing programs with licensors and
carriers. Braff was named one of the game
industry's 100 most influential women by Next
Generation and sits on the board of the Mobile
Entertainment Forum. Prior to joining Glu, Braff
most recently consulted with Sega of America as
interim vice president of marketing. She also
served as a creative director at Konami of
America, worked with Sprint on its entry into
wireless gaming and has held senior marketing
positions at Photopoint Corporation and
MyFamily.com. She also held positions at The
Learning Company, Sega of America, Griffin Bacal
and Nintendo of America. Braff has a B.A. from
Colgate University.
|

MIKE
BRESLIN, VP, Global Marketing,
I-play
Mike has deep roots in the video games
industry spanning over 13 years. Having
managed the marketing communications and
development for some of the video game
industry’s most prolific and best selling
titles, such as
The Doom
series,
Hexen, The
Quake
series,
Duke Nukem,
Deus Ex,
Tron
and
Kingdom Hearts, Mike brings a
proven strategic and creative approach to
the marketing of I-play’s exciting roster of
mobile, PC and iTV titles.
In addition to managing the global marketing
communications for some of the video game
industries most successful brands, Mike has
managed the marketing communications,
licensing and development of consumer
products for entertainment leaders such as
Disney, Paramount, Sony and Mattel. Mike
has also been instrumental in coordinating
and delivering some of the mobile gaming
industry’s most impactful and successful
marketing and promotions campaigns with blue
chip partners such as McDonalds, Coke,
Burger King, Microsoft, Cinemark Theatres,
Dish Networks and Time Warner Cable.
Mike has presented at numerous conferences
and events such as GDC, GDC Mobile, Austin
Game Developers conference, E3, CTIA, LA
Games Conference and ECTS, and has been
widely quoted in several entertainment and
business publications from PC Gamer, IGN.com,
Computer
Gaming World, Rolling Stone, The Wall Street
Journal, The New York Times, Forbes
and
Newsweek, to on air TV and radio
interviews.
Born in Los Angeles, California, Mike was
raised in Dallas, TX. He attended the
University of Texas at Austin where he
played and lettered in Football, was
Honorable mention Academic All America, and
double majored in Advertising and Business
Administration. A self proclaimed
entertainment and gaming junky, Mike is
still known to master games at a thumb
blistering pace whether playing console, PC
or mobile games. Mike currently, lives in
Frisco, Texas with his wife Michelle and new
born son Trip.
|
LARS
BUTLER,
CEO & Founder, Trion World Network
Dr. Lars Buttler is a
Founder and the CEO of Trion World Network, Inc.,
the publisher and developer of server-based games
and original entertainment for the connected era.
Dr. Buttler helms strategy and business direction
for Trion as the company sets out to define the
future of entertainment. Under his leadership, Trion
is poised to emerge as a premium publisher and
developer of innovative server-based games, created
by top global talent.
Prior to founding Trion, Dr. Buttler was the Vice
President for Global Online at Electronic Arts, the
world’s largest independent developer and publisher
of interactive entertainment software. Dr. Buttler
led EA’s strategy for online games and services and
ran EA’s Online Studio, home to the pioneering
Ultima Online MMOG franchise.
Before EA, Dr. Buttler served as Vice President for
Leveraged Buyouts at the Carlyle Group, the premier
global private equity firm, focusing on large-scale
investments in entertainment, media, and
telecommunications.
Prior to Carlyle, Dr. Buttler served as President of
Wingcast Europe, a joint venture of QUALCOMM & Ford
Motor Co., and a leading wireless in-vehicle media
platform & interactive service network. He holds a
Ph.D. in Engineering from Dortmund University and
the Massachusetts Institute of Technology (MIT), and
earned an M.B.A from Harvard Business School. |
ERICA CHRISS,
VP of Strategy & Business Development Greystripe
Erica is responsible for the development and deployment of strategic partnerships, licensing, syndication and advertising programs. Prior to Greystripe, Erica was the VP of Business Development for LimeLife Inc. where she brought in notable partners and licenses like NBCUniversal, Time Inc., Bravo Television and others. Erica was also the Director of Business Development for Digital Chocolate where she acquired and managed external relationships including OEMs and technology partners. Before Digital Chocolate, she worked for Bain & Company with the Telecom and Technology Practice to identify strategic development priorities. She currently leads the Downloadable Working Group of the MMA's Ad Standards Committee.
|
TED COHEN,
Managing Partner, TAG Strategic
Chairman, Mobile Entertainment Forum Americas
Integrating
his widespread digital authority in music, mobile,
IPTV and product & service development, Ted Cohen is
the Managing Partner of TAG Strategic.
In an industry that's been slow to embrace change,
Cohen is the exception to the stereotypical
music-exec rule. Of course, when you start a career
on the road with Alice Cooper and Van Halen, you're
more primed for the unexpected.
Known throughout the
technology and music industries as being "part
ambassador and part evangelist," Cohen was
instrumental in crafting the licensing agreements
upon which the Rhapsody subscription service and the
iTunes Music Store were built.
In his previous role as Senior Vice President of
Digital Development & Distribution for EMI Music
(home of artists including Coldplay and the Rolling
Stones), Cohen led next-generation digital business
development worldwide for this "big four" record
company, which includes labels such as Capitol,
Virgin, Angel/Blue Note, Parlophone and Chrysalis.
During that time, EMI led the industry by embracing
and exploiting new technologies and business models
such as digital downloads and online music
subscriptions, custom compilations, wireless
services, high-definition audio and Internet radio.
In addition to seeking out, evaluating and executing
business opportunities for the company on a global
basis, Cohen served as both a strategist and key
decision-maker for EMI's global new media and
anti-piracy efforts. He worked to establish
company-wide digital policies, which have provided
EMI's artists and labels a substantial advantage in
the digital music arena.
Prior to his role at EMI, Cohen served as Executive
Vice President of Digital Music Network Inc., where
he co-founded and served as Chairman of the
groundbreaking Webnoize conferences.
Cohen also led two highly successful new media
consulting operations, DMN Consulting and Consulting
Adults, attracting clients such as Amazon.com,
Microsoft, Universal Studios, DreamWorks Records,
Liquid Audio, Wherehouse Records/Checkout.com and
various other entertainment, technology and new
media organizations. Cohen also held senior
management positions at both Warner Bros. Records
and Philips Media.
A 30-year industry veteran, Cohen was recently
elected Chairman of the Mobile Entertainment Forum
Americas board, and currently chairs MidemNet, an
international music/technology conference convened
in Cannes each year. Cohen also serves on the NARAS
(Grammy) Los Angeles chapter Board of Governors as
well as the national Trustee Board, the Board of
Directors for the Neil Bogart Memorial Fund,
co-chairs the new media arm of the T.J. Martell
Foundation, and lends his time and talents to music
& technology education efforts such as the Grammy In
The Schools Program. |
KATE
CONNALLY,
Vice President,
AddictingGames
Kate Connally
is the Vice President of the AddictingGames
business at MTV Networks. With over twenty
million visitors a month, AddictingGames.com is
the largest youth-oriented online game site in
the United States. Prior to her role with AG,
Kate launched and lead product marketing for
Shockwave.com's downloadable games business and
also managed business development for its parent
company, Atom Entertainment. Prior to Atom, Kate
was an associate at Advent International, a
private equity firm, from 1996 to 1998 and an
analyst at Volpe, Welty and Co., a boutique
investment bank from 1994 to 1996. She has an
A.B. degree with honors from Princeton
University.
|
CINDY
COOK,
Chief Strategy & Marketing Officer, Vivendi Games
Cindy Cook is chief strategy and marketing
officer for Vivendi Games.
Cook leads corporate strategic
activities and drives the worldwide marketing
and communications initiatives for the Company.
She also is responsible for the overall
management and operations of the Online and
Mobile organizations.
Cook’s previously served as vice president of
marketing for Pressplay, a digital music
subscription service and joint venture with
Universal Music Group/Sony Music; vice
president of marketing for Flexplay, a DVD
technology startup company; and new product
director at Seagram Beverage Company. Cook also
held a variety of management roles at
Pepsi-Cola.
Cook holds a master’s degree in business
administration from the NYU Stern Graduate
School of Business and a bachelor’s degree in
finance from Lehigh University.
|
MARK
DONOVAN, CMO & Senior Analyst,
M:Metrics
At M:Metrics Donovan is responsible for product
development and marketing. He also contributes to
consulting assignments and editorial matters.
Before joining M:Metrics, Donovan worked for
RealNetworks, where he helped define new business
opportunities for mobile operators, handset
manufacturers and content providers worldwide and
brought mobile technologies and services to market.
As director of mobile strategy and later director of
mobile services, Donovan helped RealNetworks become
the leading global supplier of infrastructure for
the delivery of audio and video to mobile phones. He
also led the team that launched North America's
first commercial mobile video services.
Prior to RealNetworks, Donovan was a principal in a
technology start-up and also served as director of
UWired, a University of Washington program that has
become an international model for effective uses of
technology in higher education. Donovan also led
development of the award-winning Catalyst Project,
which reinvented the way that innovations in
teaching and technology are cultivated, promoted and
supported.
Donovan has more than a decade of experience
conducting survey research, data analysis, and
modeling for the academic, public, and private
sectors. Throughout his career he has been a
prolific author and speaker on new media and
mobility.
Donovan holds a Ph.D. in political science from the
University of Washington, a master's degree in
public policy from San Diego State University and a
bachelor's degree in business and entrepreneurship
from Loyola Marymount University. |
CHRIS
EARLY,
General Manager, Microsoft's Games for Windows
Chris Early is the general manager
for Windows Gaming at Microsoft. A gaming industry
veteran, Chris leads development efforts designed to
extend game experiences across multiple platforms
and grow Microsoft's casual and core gaming
audiences. Microsoft's approach to Windows Gaming
reaches beyond the traditional online segment,
tapping into diverse platforms that span Games for
Windows – LIVE, MSN Games and Windows Live Messenger
Games. Prior to joining Microsoft, Chris served as
chief operating officer of GameSpy and executive
vice president and general manager of Mplayer. Chris
holds a BA in Economics and International Management
from Claremont Men's College. |
RANAH EDELIN,
Vice President, Electronic Arts
Ranah Edelin is VP of The Sims Internet Group, the
team that manages all of the online businesses
for The Sims Label. The Sims Label is one of the 4
big divisions of EA and The Sims is the best-selling
PC game franchise of all time, having sold over 100
million units since its launch in 2000.
The
Sims Internet Group manages the core
thesims2.com site (a huge community site and
virtual item exchange for The Sims players) as well
as two new online-only services. One of the
services is a creativity community focused on
karaoke and movie mashups (using the company he
co-founded called SingShot as the base) called The
Sims On Stage and the other is a casual games site
currently in private beta called The Sims Carnival
where people can play, create, and share casual
games.
Prior to joining EA, Ranah was co-founder and CEO of
SingShot Media, the online karaoke website that he
co-founded in 2006 and that EA acquired in 2007.
Before starting SingShot, Ranah was at RealNetworks/Listen.com
and was part of the core executive team that built
the Rhapsody digital music service. Ranah was VP/GM
of Business Development, Corporate Development, and
International at Listen.com/ RealNetworks. He was
responsible for all content licensing and
distribution deals for the Rhapsody digital music
service. Specifically, Ranah was responsible for
Rhapsody being the first company to get on-demand
subscription licenses from all five major record
labels and for signing strategic partnerships with
companies like Best Buy and Comcast. Ranah also
served as the business lead in RealNetworks'
acquisition of Listen.com.
Ranah has an MBA from the Stanford Graduate School
of Business and a BA from Brown University. He also
received a Japanese government scholarship to study
at Nagoya University and is a Japanese language
speaker. |
MARK
FRIEDLER,
Internet Advertising, Media,
Entertainment, Games Entrepreneur
Mark is a serial Internet entrepreneur.
He founded GameDaily and grew it to be the 3rd
largest games media ad network and content
destination. He grew the business through 2
acquisitions and organic growth. It was acquired by
AOL in August, 2006. Following the acquisition, Mark
was Director of Games at AOL and publisher of
GameDaily until November 2007. In April 2008, he is
co-founded a strategic consulting firm focusing on
the games, community, ads and virtual worlds spaces.
Mark is a recognized as an internet advertising and
entertainment media expert and is a frequently
invited speaker and panelist at industry events
including ad:tech, CES, E3, Digital Hollywood,
Digital Media Wire, EMA, MI6, Tech Council of So
Cal, Jupiter and other events. He can be reached at
markfriedler@gmail.com. |
ERIC
GOLDBERG,
Managing Director, Crossover Technologies
Eric is a 30-year veteran of the
game, consumer online, and wireless data industries,
serving in capacities ranging from game designer to
executive.
Since 2002, Eric is or has been a board member
of, advisor or consultant to AOL, AT&T Wireless,
Centerscore, Digital Chocolate, Electronic Arts, In-Fusio,
Gaia Online, Juice Wireless, Kayak (dba Blaze),
LimeLife, Meredith, Mforma (dba Hands-On Mobile),
Moloon, Openwave, PaymentOne, Reaxion, Thumbplay,
Unplugged, Vindigo, Warner Music, and two US venture
capital firms.
Eric was most recently the President and
Co-Founder of Unplugged, for which he secured
distribution with four of the five largest North
American carriers. Previously, he served as
President and Founder of Crossover Technologies, one
of the first consumer online companies, for which he
secured AOL, BMG, Discovery Channel, Intel,
Microsoft, Prodigy (IBM/Sears/CBS joint venture),
Random House, Sony, Time Warner, and Viacom as
clients and distribution partners; and, prior to
that, as President of West End Games, the adventure
game company for which he published, among 40+
titles, Star Wars, Ghostbusters, Star Trek, and
Junta. His award-winning games include Paranoia,
Tales of the Arabian Nights, The Tom Peters Business
School in a Box, and MadMaze, the first online game
to draw one million players. He is a three-time
winner of the Origins Award for Best Role-Playing
Game and a two-time winner of the Game Designers
Guild Select Award.
Eric is a regular speaker at the major North
American games, wireless and online conferences,
including CTIA, MECCA, Internet World, The
Conference Board, DMW, GDC, GDC Mobile, MES, AGC,
MGC, LA Games Conference, and E3, and has served as
a programs advisor or advisory board member for the
latter six conferences. He was previously a board
member for the New York New Media Association and
New York University’s Center for Advanced Digital
Applications. |
MIKE
GOSLIN,
Vice President, Disney Online Studios
Mike Goslin is vice president of
Disney Online Studios (formerly Virtual Reality (VR)
studio) at the Walt Disney Internet Group (WDIG). He
is primarily focused on the development of community
and online virtual worlds including Disney's
Toontown Online, a massively multiplayer online game
(MMO) for kids and families, Pirates of the
Caribbean Online, a new MMO created for fans of the
popular film franchise, and Disney Fairies Pixie
Hollow, scheduled to release in 2008.
Goslin joined the VR Studio in 1996,
when it was part of Walt Disney Imagineering, to
work on virtual reality attractions for theme parks.
Over the next several years, he was technical lead
on a series of projects that were developed for
DisneyQuest; a chain of "super arcades" featuring
Virtual Reality rides and games such as "Alladin's
Magic Carpet VR Adventure" and "Hercules in the
Underworld" which opened in 1998, and "Pirates of
the Caribbean: Battle for Buccaneer Gold" which won
the award for Outstanding Attraction from the Themed
Entertainment Association in 2001.
Before joining Disney, Goslin was a
researcher for The Institute for Simulation and
Training in Orlando, Florida where he worked with
psychologists from the U.S. Army to evaluate Virtual
Reality as a means for training soldiers to perform
dangerous tasks. During that time, he collaborated
with Jacki Morie on "Virtopia", one of the first
examples of Virtual Reality as artwork, which
premiered at the Florida Film Festival in 1993.
Goslin holds a bachelor of science
degree from Duke University and a master of science
degree in computer science from The University of
North Carolina at Chapel Hill, where under the
guidance of the legendary Dr. Fred Brooks, he led a
research team whose goal was to push the limits of
what was possible in creating immersive virtual
worlds. |
KAY GRUENWOLDT,
Head of North American Marketing Team, NOKIA Games Publishing
Kay is working in NOKIA Games Publishing heading the North American Marketing Team.
In his role, he is responsible for the Development and Execution of compelling and
engaging Marketing Campaigns, creating and developing games brands that appeal to a
broad range of consumers including the iconic Nokia mobile game Snakes. Kay has also
B2B Marketing responsibility managing partnerships with organizations like the IMGA
and others, and represents Nokia as a member of the board of Governors at MI6, the
only games marketer organization.
Kay joined Nokia in 2004 as a Producer for the European Games Publishing, where he
was responsible for the production and management of external development teams. In
2005 he joined the Developer Relations team and took over Global Industry Marketing
for N-Gage in 2006 as the interface to the mobile games development community.
With a broad background in the games industry for more then 14 years that includes
Marketing, Product Marketing, Sales, Design and Development positions on multiple
platforms, Kay brings a breadth of experience to his role. He has been working on
more then 20 titles successfully positioned in markets around the globe. Kay also
gained extensive experience in project management and new product development working
for General Electrics Industrial Systems in Europe and North America. He co-filed a
marketing patent that got introduced into a wide range of industrial products.
Kay is a member of IGDA and a regular speaker on topics of games, marketing and media
convergence at events around the world like GDC, GC, XML and others.
|
CATHERINE
HERDLICK,
Director, Game Production,
GameLab
Catherine Herdlick is the Director
of Game Production at NYC-Based Gamelab (creators of
Diner Dash). In that role and as Producer,
she has worked on dozens of commercial computer
games including popular titles like Jojo's
Fashion Show and Ayiti: The Cost of Life,
as well as Gamelab's MacArthur-funded MMOG,
Gamestar Mechanic. Outside of Gamelab,
Catherine's collaborative games work includes
co-founding the Come Out & Play Festival for urban
pervasive games and leading the design of the
10-week promotional ARG, Case of the Coveted
Bottle. Her independent work includes Lawn
Games For Life (an ARG); Bike Friendly City
(a street game for bicyclists); and children's
play forts at The Kitchen gallery/performance space
in NYC. In addition to Gamelab, Catherine has worked
for organizations like The Brooklyn Children's
Museum, The Boston Children's Museum, MaMaMedia, and
New School University. She sincerely believes that
games make the world a better place, one player at a
time, and she has written articles and spoken
extensively about game production and design to
further that cause. She holds a BA from Wesleyan
University, an MFA from Parsons School of Design,
and teaches game design at City College in New York. |
SPENCER
HUNT,
VP, Game Production &
Digital Product Development
Sony Pictures Television International
Spencer Hunt is vice president, game
production and digital product
development, a post he assumed in
February 2008, and is based at Sony
Pictures Television International’s
headquarters in Culver City,
California.
Hunt is responsible for developing
and implementing SPTI’s games
strategy, supporting key SPE
tentpole products (theatrical, TV)
with mobile and on-line games, and
developing game-derivative video
content for multiple screens. He
manages the development and
production of a comprehensive slate
of mobile games in line with SPTI’s
strategy to deploy a wide range of
high-quality games across multiple
carriers throughout the competitive
global marketplace. Additionally,
Hunt is responsible for developing
online game extensions to key studio
brands in an effort to enhance
SPTI's audience reach and depth of
consumer experience around the
world.
Hunt was previously the executive
director of production for Sony
Online Entertainment and Sony
Pictures Digital, where he was
instrumental in the development of
the award-winning
God
of War: Betrayal mobile
game, and the 2005 Mobile Game of
the Year,
Ratchet and Clank: Going Mobile.
He has shipped more than 35 games
for platforms including PS3, Mobile,
PC, Blu-Ray, PS2 and Xbox. Prior to
his tenure at Sony companies, Hunt
held art and technology director
positions at Pandemic Studios and
Eight Cylinders. He is also the
co-owner of the Santa Monica
trend-focused retail store Brat.
|

BRENT
HURLEY,
Strategic Partner Development,
YouTube
Brent Hurley is a Senior Associate
of the Strategic Partner Development
team at YouTube. As one of
the first employees at YouTube,
Brent has served in a variety of
roles throughout the life of the
company, including Director of
Finance and Operations. He
is currently focused on YouTube's
syndication efforts, enabling
off-web interaction that includes
video viewing and uploading on a
range of devices, including cameras,
IPTVs, and game consoles.
Prior to YouTube, Brent worked for
several years as a securities trader
at Fisher Investments, a
multi-billion dollar asset
management firm. His startup roots
trace back to early work at a young
PayPal. Brent holds a BS in finance
and philosophy from Albright
College.
|
TEEMU
HUUHTANEN,
EVP, Mktg., Ad Sales and Bus. Dev.,
Sulake
Corporation,
President, N.A., Sulake Inc.
As executive vice president,
marketing, ad sales and business development, Sulake
Corporation and president, North America, Sulake
Inc., Teemu Huuhtanen is instrumental in leading the
continued growth of one of world’s most popular
online social networking and gaming communities for
teens, Habbo.com, Sulake’s top property.
Since its launch in 2000, Habbo has grown to more
than 8 million unique monthly users worldwide, and
has been launched in 32 countries on six continents.
Its highly-trafficked North American sites, headed
by Huuhtanen, receive over 1.6 million unique users
per month.
In 2003 Huuhtanen was named vice
president, sales for Sulake, overseeing sales at the
company’s headquarters in Finland. He has been an
industry leader in developing new immersive
advertising opportunities and creating interactive
branding techniques that maximize the opportunities
offered by social networking and the gaming
environment.
Prior to joining Habbo, Huuhtanen
spent several years in senior posts for
international digital entertainment start-up
companies.
American Venture Magazine
named him one of the “Top 40 Under 40” executives to
watch in the technology industry for 2007.
Huuhtanen is based at Sulake’s North
American headquarters in Santa Monica, Calif.
|
SANDI
ISAACS,
SVP, Interactive & Mobile,
Paramount Digital Entertainment/ Paramount
Pictures
As Senior Vice President of Interactive & Mobile, Isaacs is responsible for overseeing
the interactive games unit under Paramount Digital Entertainment and the mobile business
for Paramount Mobile Entertainment.
In her interactive role, Isaacs has worldwide responsibility for the videogame business at
the Studio and oversees a team of professionals responsible for the development, production,
publishing & licensing of videogames based on Paramount Pictures intellectual property.
In her mobile role, she oversees a global team responsible for Paramount’s mobile business
initiatives including distribution, marketing, content production & business development.
Ms. Isaacs joined Paramount Pictures in 2000. Prior to that, she was with Activision and Disney
Interactive. Isaacs has more than a decade of interactive entertainment industry experience and
an extensive background in business development, licensing and product development.
|
STEPHEN
JACKSON, CEO,
Smashing
Ideas
Steve joined Smashing Ideas in February 2005
having been active in the new media industry for
over 10 years. Prior to Smashing Ideas, Steve
was President and CEO of Applied Semantics, Inc.
a web application company sold to Google.
Earlier, Steve served as senior vice president
and general manager of iXL, Inc., where he
created the global Media & Entertainment
division and produced innovative
consumer-focused Internet sites and
revenue-generating business-to-business online
initiatives.
Steve was also the founder and CEO of Spin Cycle
Entertainment. While overseeing the
implementation of numerous Web sites, Steve
directed and produced six TV shows for Universal
Studios as well as the Microsoft television
special on the launch of Windows 95. Steve's
company (a Smashing Ideas client in 1998) was
credited with creating Universal's first
Java-enabled online game with Jurassic Park, as
well as the first utilization of streaming audio
for a Waterworld online game over nine years
ago.
|
KEITH
KANE,
Co-Founder, SVP, Sales & Marketing,
Giant Realm
As an advertising sales leader,
Keith Kane has built, groomed, and managed
successful sales teams for dynamic media companies
including Alloy Media & Marketing and Primedia.
Mr. Kane gained his sales skills at traditional
media organizations like the New York Times and
Disney where he earned a reputation as a "feet on
the street", solutions-oriented seller. With over 10
years in the emerging media space, and 10 years
prior in advertising agency and traditional media
roles, Mr. Kane has carved out a niche as a young
adult marketing expert, helping clients like Coca
Cola, Cingular, Unilever, Milk, Panasonic and
L'Oreal reach this moving-target demographic.
In his various roles as a sales manager, he's hired,
trained and managed over 30 sales people. As VP of
Sales at Alloy, he built and managed a 12 person
sales team, while at Cover Concepts, an in-school
media start-up which was bought by Primedia under
his watch, he took sales from $100k to $12mm prior
to the acquisition.
He has spoken at numerous conferences on the subject
of youth marketing, and is regularly sought out by
clients for insight on what's working and what's not
when it comes to connecting with college and young
adult audiences.
Keith Kane joined Giant Realm as Senior
Vice-President Advertising Sales in May 2007. |
GEOFF
KEIGHLEY, Host/Executive Producer, Spike TV's GTTV
Newsweek dubs him Mike Wallace meets
Kurt Loder for the videogame generation. The Wall
Street Journal calls him “an example of gaming
journalism growing up.” Across print, online and
television, Geoff Keighley has spent half his
28-years building himself into the most respected
name in videogame journalism. As a contributing
writer to Entertainment Weekly and
Business 2.0, as well as the host of
SpikeTV’s Game Head and frequent guest
contributor to Extra and G4, the
number of outlets that trust Keighley as the
go-to-guy for games is only trumped by his ability
to deftly move between mediums and speak to
different audiences. Whether he’s interviewing the
CEO of Sony for cover story, hanging out with Clint
Eastwood for television, or throwing down with a
bunch of nerd rappers from Ohio, Keighley has earned
the respect of both hard-to-impress gamers and game
companies that know he controls the information flow
to millions of consumers. In 2004 he was named one
of the top 30 journalists in world under 30 by
NewsBios.com
In
addition to his written work that started when he
was a 14-year-old teenager writing out of his
bedroom in Toronto, Keighley’s hard-core gamer roots
give him unique insight into what gamers want to see
on television. In 2005 he began hosting Game
Head for SpikeTV, a weekly newsmagazine that has
become #1 rated videogame show on television, now in
its fourth season. Serving as host, co-producer and
head writer of ths how, Keighley’s hard-hitting
interviews and insider access have helped Game Head
emerge as a blockbuster hit on digital platforms.
Episodes of the show have reached the #1 paid
download status on Microsoft’s Xbox Live TV
Marketplace, eclipsing hits like South Park.
Besides Game Head, Keighley has had a hand in
almost every other videogame-related project on
television. On Comcast’s G4 network he
appears every year as the network’s lead anchor for
its E3 press conference coverage and interviews the
CEOs from companies like Sony and Electronic Arts.
For MTV he created the concept and produced
(with LivePlanet) “Gears of War: Race to E3”
and “Gears of War: Race to Launch,” two high
rated specials that took viewers inside the
development of the hit Xbox 360 game from Microsoft.
This November the Discovery Channel will air
a landmark five-hour documentary about videogames
from World of Wonder Productions, based on a
treatment by Keighley, who also serves as consulting
producer. He has also hosted and co-produced a
number of videogame launch specials for SpikeTV,
including “Madden NFL 08 Kickoff” featuring a
performance by Ozzy Osbourne and “Halo 3: Launched!”
featuring a performance by Linkin Park.
In
2001, Keighley was one of only two journalists --
the other being 60 Minutes correspondent Mike
Wallace -- profiled in the Harvard Business School
Press book Geeks & Geezers: How Era, Values and
Defining Moments Shape Leaders by leadership
expert Warren Bennis. He is a magna cum laude
graduate in philosophy and business from the
University of Southern California. |
BILL
KISPERT, VP, Interactive,
NBC
Interactive
Bill Kispert is Vice President,
Interactive for Universal Studios Consumer Products
Group. In this role, Kispert is responsible for
business and creative development of Universal
Pictures and NBC Television intellectual property in
the interactive gaming space. This includes game
projects created for console, pc, online,
interactive dvd, and interactive tv platforms.
Recent titles overseen by Kispert include The
Chronicles of Riddick: Escape from Butcher Bay;
Peter Jackson’s King Kong: The Official Game of the
Movie; The Fast and the Furious; and Scarface: The
World Is Yours. Prior to joining Universal Pictures,
Kispert was a business development executive at
Disney Interactive, and an acquiring editor for
Bantam Doubleday Dell Publishing Group in New York.
A native of New York City, Kispert is an honors
graduate of Syracuse University’s S.I. Newhouse
School of Public Communications. |
JOSH KRANE,
SVP of Interactive & New Media,
G4
Josh Krane is the Senior Vice President, Interactive
and New Media. Krane oversees all aspects of G4’s
interactive and new media strategy including G4’s
multi-platform, non-linear content offering known as
the G4 Multiplex. G4’s Multiplex expands G4’s reach
beyond linear television to broadband, podcasting,
video on demand, mobile, download to own, third
party partnerships and game consoles such as the
Nintendo Wii and Xbox 360.
Krane joined G4 in 2001 prior to the network’s
launch. During his tenure with the network, Krane
has shaped G4’s new media strategy and developed
applications, content and programming strategies for
all of G4’s interactive and new media platforms.
His contributions include developing the network’s
Web presence at G4TV.com and guiding programming
throughout the network’s non-linear platforms,
including VOD, mobile, podcasting and streaming
video services. Krane was also behind the
development of G4’s digital download-to-own offering
with partners including BitTorrent and DiVX, and
recently oversaw the launch of G4’s Wii portal, the
very first video broadband portal designed
specifically for Nintendo’s Wii game console.
Prior to joining G4, Krane served as the Director of
Internet Services for Pseudo Inc., an online
television network. During his tenure at Pseudo, he
was responsible for completely overhauling the
company’s content delivery system and Web properties
while leading Pseudo’s live internet broadcasting
initiatives. Krane also conceived and produced a
number of shows including “AGN Hardware,” a weekly
show about computer trends and hardware and hosted “GameTime,”
a daily talk show. |
EMMI
KUUSIKKO, Director, User & Market Insight,
Sulake
Corporation
Emmi Kuusikko
has worked with Sulake for four years in delivering
insights on the youth market. She is currently
leading the User and Market Insight Team, which
focuses on analyzing and researching the target
audience and market of the fast-growing global Habbo
teen community and other Sulake products. Her team
brings end-user focus into business and product
development processes by carrying out research on
the youth market across the globe. In addition, she
constantly follows and analyzes the operating
environment and competitive situation of virtual
worlds, social networks, online games and
communities.
Before her current role, Emmi
worked in the telecommunications field as a business
intelligence manager with a software provider for
mobile operators. Prior to that, she worked as a
business analyst for a major mobile operator in
Finland.
Emmi holds
an MSc in Marketing and studies Social Psychology at
the University of Helsinki. |
CHRIS
LANG, SVP, Research Strategies,
SmithGeiger,
LLC
Christopher Lang is SmithGeiger’s Senior Vice
President of Research Strategies, providing clients
with in-depth research focused on building larger
audiences in various online and offline forums.
This work encompasses many aspects of our clients’
businesses, including strategy, content development,
marketing, promotions, and talent. In the
quantitative realm, Lang has conducted studies for
numerous clients including ABC, Electronic Arts,
Warner Bros., FOX Sports, TV Guide, Digeo, and a
number of local television stations across the U.S.
In addition to his quantitative work, Lang has
extensive experience as a moderator of qualitative
research, including online usability sessions, focus
groups, one-on-ones, and dial tests for clients
including ABC.com, ABCNEWS.com, FOX Sports,
Electronic Arts, and TV Land.
Prior to joining SmithGeiger, Lang served as
Director of Consulting for BizRate.com, working
closely with clients such as Nokia and Buy.com in
refining their online marketing strategies.
Before joining BizRate.com, Lang worked as a Senior
Research Associate/Consultant for the entertainment
practice of Frank N. Magid Associates in Los
Angeles. Lang began his career in media as a writer
for KFOR-TV, the NBC affiliate in Oklahoma City,
OK. He holds an MBA from The Anderson School at
UCLA, where he headed the school’s Entertainment
Management Association and graduated as a member of
the Anderson Business Honor Society. Lang also
holds a Bachelor’s degree in Communication Studies
and Economics from Northwestern University, where he
graduated with honors. |
ERIC
LAVANCHY,
Director of Gaming, Endemol USAEric
LaVanchy serves as the Director of Gaming for
Endemol USA. He is responsible for developing casual
games for new and existing Endemol programming, as
well as original games across multiple platforms.
With more than 15 years of gaming experience,
Eric has developed over 100 interactive and
networked games for new media platforms, achieving
business and content objectives for dozens of media,
sports and consumer brand clients, including 3DO, AC
Milan, Anheuser-Busch, Discovery Channel, Electronic
Arts, ESPN, Game Show Network and more. His game
designs have been featured in publications such as,
Newsweek and Advertising Age. Eric is also named on
a patent for the development of a massively
multiplayer, affinity-based online game in
partnership with Electronic Arts.
Prior to joining Endemol USA, Eric was Managing
Director for The Ritz Club London Online, the
interactive subsidiary company of The Ritz Club and
Hotel. He oversaw the launch of the online casino
service, with revenues resulting to profitability
within six months. He managed a broad array of
day-to-day activities including marketing,
regulatory compliance, and customer care, and also
led the development of multiple new product and
platform applications for The Ritz Club London
Online.
In 1997, Eric co-founded Bottle Rocket, an
Internet game development company, and served as
Vice-President of Creative Development. Eric was
promoted to Chief Creative Officer when Bottle
Rocket was acquired in August 2000 by ACTV, now part
of OpenTV. At ACTV, Eric’s focus returned to
interactive television and cross-platform
application development.
Eric has also held positions AT&T’s new media
research and development group, Downtown Digital.
Eric was responsible for designing and producing
game, entertainment and e-commerce applications for
the Web and interactive television, including the
first Web-based version of Wheel of Fortune for Sony
Online. He also pioneered the play-based advertising
genre with the creation of Two Minute Warning, the
first Web-based advergame, developed in partnership
with the National Football League and The Goodyear
Tire & Rubber Company.
Eric attended the Interactive Telecommunications
Program at New York University's Tisch Graduate
School for the Arts (Maurice Kanbar Institute of
Film and Television). He holds a B.S.C. from The
Honors Tutorial College at Ohio University, where he
also served on the Alumni Board of Visitors. |
ARIELLA
LEHRER, President/CEO, Legacy Interactive
As Founder, Chief Executive Officer, and
President, Dr. Lehrer is the Company’s visionary
leader, and has been the driving force in
establishing Legacy as a leading edge innovator
in the mainstream, mass appeal, gaming space.
She has over 24 years of management experience
in the digital entertainment industry, and has
capitalized on that experience to make Legacy a
segment leader in today’s casual game market.
Dr. Lehrer holds a Bachelor of Arts degree in
Psychology from the University of California,
Los Angeles, a PhD in Cognitive Psychology from
Claremont Graduate University, and completed
post-doctorate work at the University of
California, Los Angeles. She has been included
in many articles and segments appearing in the
Wall Street Journal, Los Angeles Times, New York
Times, Reuters, CNN, Los Angeles Business
Journal, and National Public Radio (NPR) among
others.
|
DAVE
MADDEN, EVP, Sales, Marketing & Bus. Development,
WildTangent
David Madden joined
WildTangent in March 2000 and is responsible for
the sales and marketing of WildTangent’s
products and services and for its business
development efforts. A media industry veteran,
Madden has more than a dozen years of experience
in the print, cable, broadcast and interactive
media industries. Prior to WildTangent, he was
the Executive Vice President of Sales for News
Digital Media, the Internet Division of News
Corporation. At News Digital Media, Madden ran
sales and marketing for the digital properties
of Fox Sports, Fox News and Fox Entertainment
and was tasked with cross-media integration
around such properties as the World Series and
Super Bowl. Previous to News Digital Media,
Madden was the Associate Publisher of Runner’s
World magazine. At Runner’s World, he oversaw
sales and marketing for the U.S. and
international editions. Under his leadership,
Runner’s World was a top 10 consumer title for
advertising sales growth. Madden was elected to
the IAB Board of Directors and serves as the
Chair of the Interactive Games Committee. Madden
received his B.A. degree from Princeton.
|
ROBERT
NORTON, VP, Business Development,
King.com
Robert Norton is a
seasoned media executive with extensive
international experience, working with some of the
world’s most respected media properties.
Prior to joining King.com, where he was instrumental
in forming groundbreaking partnerships with global
media companies including NBC, Endemol and Fremantle
Media for major brands such as American Idol, Deal
or No Deal, and 1 vs 100, Norton headed up TVF
International in London, the UK’s largest
independent distributor of factual TV programming.
Norton then founded his own international production
business, working with leading clients and designers
including: W Hotels; Bath & Body Works; Pantone;
JetBlue Airways, Peter Saville and John Maeda.
Norton’s impressive new media experience spans the
online health and beauty site clickmango.com, which
he co-founded and raised millions of dollars in
funding, establishing a strong profile for this
UK-based company. Norton served as Business
development Director for Nomade.fr, a French search
engine, before being sold to Kingfisher and Groupe
Arnault. During his time there, he set up
AllEurope.com, a pan-European affiliation of local
language search businesses. Norton also managed AOL
Bertelsmann’s European business development and
e-commerce, where he launched the UK’s first
shopping channel and negotiated AOL’s first
multi-million dollar European distribution deal.
Norton’s media experience also extends to
award-winning journalism with leading international
business titles including: CBS Marketwatch, the
Financial Times, Reuters and The European.
Norton’s heavyweight international media experience
began with his promotion of heavyweight world boxing
champion Lennox Lewis.
He is a graduate of Oxford University
(MA Modern History). |
DANIEL
O. OFFNER,
Partner,
Nixon
Peabody LLP
Mr.
Offner has a corporate and intellectual property
practice where he represents businesses and
individuals in the videogame, new media, digital
content, wireless and merchandise licensing
industries. He performs a wide range of services
for his clients, often functioning as outside
general counsel. He regularly handles licensing,
publishing, and distribution transactions, as well
as corporate formation, financing and mergers and
acquisitions work, in addition to dispute resolution
matters. Mr. Offner has represented numerous
companies in the videogame and Internet industries,
including some of the leading videogame publishers
and developers (such as THQ, Ubisoft, and others)
in the videogame business since the mid-1990s. Mr.
Offner began his career as a film and television
lawyer representing such properties as the Teenage
Mutant Ninja Turtles, Robocop, and Eric Carle’s
The Very Hungry Caterpillar. He evolved into
an interactive entertainment and digital content
lawyer when many of his clients moved from print and
television into videogames and the Internet. As a
result, Mr. Offner has worked directly at the
intersection of content and technology where new
products, companies and industries are emerging for
almost two decades. |

CHRIS
PETROVIC, VP, Digital Media, Playboy Media Group
Mr.
Petrovic is a new media veteran, having started his
career in the digital media arena in the late 90’s.
He has held executive management positions in a
variety of corporate settings, from start-ups to
publicly traded companies to venture capital firms.
Petrovic
currently serves as Vice President of Digital Media
for Playboy Media Group. In this role, he is
responsible for developing and managing strategic
and business development initiatives for all
divisions the group, including Playboy Mobile,
Playboy Online, Playboy Radio and Playboy TV.
Before
joining Playboy, Mr. Petrovic served as VP, Business
Development for AG Interactive, a division of
American Greetings. Petrovic oversaw all business
development efforts across of the division’s digital
business units. Petrovic joined AG Interactive from
theglobe.com, where he served as VP, Strategy and
Business Development and was responsible for
developing and growing the company’s digital and
print media businesses.
Petrovic
is a graduate of Columbia University in New York and
holds a J.D. from Southwestern University School of
Law in Los Angeles. He began his new media career
as the CEO of an Internet start-up in 1998, and from
there went on to become COO and General Counsel of
Buzztone, a leading viral marketing agency, before
joining the venture capital firm Prime Ventures as
their VP of Business Development and Legal Affairs,
managing the business development and legal
operations of its portfolio companies, including
most notably drkoop.com.
Petrovic
is based in Playboy’s Los Angeles office. |
ANDY
REIF,
Commissioner & CEO,
Championship
Gaming Series
Andy Reif is the
Commissioner and CEO for the Championship Gaming
Series (CGS), the only worldwide professional gaming
league.
Reif serves as
chief executive and oversees the establishment of
the league and its development in Asia, Australia,
North America, South America, and Europe.
Reif joins CGS from the AVP Pro Beach Volleyball
Tour, where he most recently served as chief
operating officer. Having run operations at the
AVP since
2001, Reif has an established track record in
delivering an
incredible experience to fans and advertisers while
working with an elite level of athletes.
During his tenure
at the AVP,
Reif helped professional volleyball become one of
the fastest-growing sports in the U.S. With a fan
growth rate of nearly 50 percent over the last two
years of his tenure and television coverage growth
from single digit numbers to over 100 hours, the
organization dramatically increased revenues (from
(US)$1MM to more than (US)$20MM) and secured major
sponsors, including Anheuser-Busch, McDonald's,
Gatorade, and Microsoft.
Reif also has a
background in motion pictures and television,
including senior positions with International
Creative Management (ICM) and Paramount Pictures.
|
JASON RUBINSTEIN,
Senior Director, Entertainment, Mobile Devices, Motorola
As Senior Director, Entertainment, within Motorola's Mobile Devices business, Jason Rubinstein is
responsible for defining and bringing to market rich consumer experiences in mobile entertainment. In
this role, Jason works with industry partners, developers and mobile operators around the globe to
develop a portfolio of mobile devices, applications and services delivering enhanced video and gaming
functionality to the screen that you always have with you – your mobile phone.
Jason has 19 years of entertainment and technology experience. Prior to joining Motorola, Jason
served as General Manager of ubi.com, the online division of Ubisoft Entertainment
(www.ubi.com), where he built and managed the company's
online activities. Before joining Ubisoft in 2001, Jason was General Manager and VP of
Sales at Riffage.com, an online music and media company, where he produced critically-acclaimed
programming for TV and the web including The 2000 New Orleans Jazz Festival, "BBC Music Live,"
and "Live From The Great American Music Hall." Jason is also the co-founder of PlayFirst
(www.playfirst.com), a top online casual games publisher,
where he oversaw the company’s marketing and sales efforts until joining Motorola in 2005.
Jason has also managed Intel's games and music industry market development and technology
initiatives and held posts in marketing and business development at Total Entertainment Network
(renamed Pogo.com, then sold to Electronic Arts), DreamWorks
Interactive and Sierra On-Line/The Imagination Network (sold to AT&T, then AOL). Prior
to joining Sierra On-Line, Jason held both production and marketing posts at CBS Records and
the Warner Music Group.
|
STEVEN
ROBERTS,
VP & GM, Games & Strategic Initiatives, DirecTV
Steven
Roberts is a 20 year veteran of the sports,
television and entertainment industry. Currently, as
Vice President and General Manager for Gaming and
Strategic Initiatives at DIRECTV, Steven Roberts is
responsible for the development and launch of both
Game Lounge, a new, 24/7 interactive games channel
as well as, the highly anticipated Championship
Gaming Series, a global professional video gaming
league beginning in 2007. Both of these initiatives
and other gaming related original programming,
represents the commitment that both Roberts and
DIRECTV has to the gaming industry.
Before
joining DIRECTV, Steven was Executive Vice President
at Sportvision, the worldwide leader in sports
television broadcast technology. His focus at the
company was not only bringing the ubiquitous “yellow
line” to every televised football game but also,
expanding the product line to include broadcast
enhancements for NASCAR, Major League Baseball and
the Olympics. The company tripled in revenue during
his tenure.
Steven
honed his marketing and overall business skills,
first as Managing Partner of Pinnacle Promotions, a
promotional consulting agency for such companies as
Coke Foods, AIG and Coors and then, at two divisions
of Sony, Sony Pictures Entertainment (SPE) and Sony
Sports and Entertainment. As Managing Director of
Sony Signatures, the consumer merchandising and
licensing arm for SPE, Roberts was responsible for
new property acquisitions, branding and managing one
of the world’s largest licensing businesses at the
time, World Cup Soccer 1998. The following year,
Roberts was tapped to start a new business for Sony
Corporation, Sony Sports and Entertainment. As
General Manager of Global Operations, Roberts was
responsible for leading Sony’s foray into sports
marketing beginning with the Sony Open, a PGA TOUR
Event and other sports oriented initiatives.
Steven
graduated from University of California at Berkeley,
is on the Board of Mi6, the video game industry’s
only marketing organization and is married with two
daughters. |
BARRY
SCHAFFER,
President, Promotional Currency
As the visionary behind digital
promotions firm
Promotional Currency, Barry Schaffer is charged
with creating new digital currencies for the
promotional marketplace and turning those currencies
into powerful, turnkey solutions for the clients he
serves.
Since founding the company in
2004, Schaffer has facilitated over 800 digital
entertainment promotions for brands and retailers.
He has also helped content owners and providers to
more fully monetize their licensed content by
turning it into digital media and taking it out to
the promotional market.
A
seasoned veteran of the promotional industry,
Schaffer has spent the past 20 years working to
elevate promotions through the use of digital
promotional currencies and fixed priced strategies.
Prior to founding Promotional Currency, Schaffer
served as Vice President/General Manager for SCA
Promotions, the world’s leading provider of
promotional risk. While at SCA, Schaffer launched
the company’s telecard division (which represented
the first digital currency in the promotional
marketplace) and built it into a multi-million
dollar enterprise by helping clients grow their
businesses through the delivery of high-impact
promotions at a fixed cost.
When not at work, Schaffer – a top bridge player –
can be found playing the national bridge tournament
circuit, and enjoying his new role as a grandfather. |
SCOTT SCHERER,
VP Product Management, Hands-On Mobile
As Vice President of Product Management, Mr. Scherer oversees the development
of Hands-On Mobile's games and applications, managing a global team of professionals responsible for the
design, product management and brand management. Recent titles include: Guitar Hero III Mobile, The
Incredible Hulk, Iron Man, Astrology Zone Premier, NBA 2 Go, and NASCAR Sprint Cup Mobile. Mr. Scherer
has been with Hands-On Mobile for more than 2 years.
Prior to Hands-On Mobile, Mr. Scherer has worked in the telecommunications industry at Covad Communications
and Excite@Home in various Product Management roles.
He holds is BA in International Relations from the University of Redlands and a MBA from USC.
|
CRAIG
SHERMAN,
CEO, Gaia Online
During business hours, Craig Sherman lives in
gaiaonline.com, the leading teen hangout on the
web.
Craig leads the
company’s strategic planning, management, and
technology development. Prior to joining Gaia
Online, Craig served as Entrepreneur in Residence at
Benchmark Capital. Craig was also COO of
MyFamily.com (ancestry.com),
where he helped grow the company from $23 million to
$150 million in sales and transform it from an
advertising-based site to a highly profitable
consumer subscription business. Before this, Craig
held senior positions at American International
Group, where he ran all marketing and internet sites
for AIG in Japan and Korea. Previous to AIG, Craig
was CEO of Cendant Japan, a joint venture founded by
Cendant and Mitsubishi Corporation. Craig currently
holds director or advisor positions on the boards of
Homestead, Myheritage, Netquote and Singlefeed.
Previously, Craig also held board positions with
Photobucket, prior to its sale to the Fox network,
and Logoworks, prior to its sale to Hewlett Packard.
Craig has a BA from Princeton University. |
NED SHERMAN, CEO & Publisher,
Digital Media Wire
Founder & Chair,
Games & Mobile Forum
As CEO, Publisher and Executive Editor
of Digital Media Wire, Inc., Ned Sherman works at
the center of the rapidly growing digital media
industry, where he brokers relationships and keeps a
tab on the most important developments shaping the
industry. According to the Wall Street Journal,
“Publisher Ned Sherman is more than the average
pundit: He is an attorney and has an inside grasp of
what is happening.”
Ned has established Digital Media Wire as a
leading digital age media company that owns and
produces nine annual conferences and provides daily
news, information and community to tens of thousands
of executives and professionals at entertainment,
media and technology companies throughout the world.
The advertising, sponsorship, client, partner and
subscriber relationships that Ned has brokered make
Digital Media Wire one of the best known media and
entertainment industry brands to emerge in the
digital age.
Ned is responsible for establishing DMW's
partnerships with NYU's Stern School of Business,
the Consumer Electronics Association and numerous
other industry publishers, associations and
businesses. Future of Television Forum, which he
co-chairs, with NYU's Professor Al Lieberman, is
widely considered to be the most prestigious event
of its kind, bringing together industry leaders from
around the globe twice annually in Los Angeles and
New York to network, do deals and discuss the
industry's future. He also co-chairs and hosts
Digital Music Forum, the industry standard among
digital music industry events.
In 2004, Ned created the Billboard Digital
Entertainment Conference & Awards, which was
acquired from DMW by VNU (now Nielsen) in 2005. Ned
continued to be active in the Awards, which he
co-chaired with Billboard and Hollywood Reporter
President and Publisher John Kilcullen. In 2006, Ned
was instrumental in securing an investment from the
Consumer Electronics Association, now a partner on
two DMW events, Digital Music Forum East and Future
of Television Forum. In 2007, Ned established a
partnership with Canada's leading media and
entertainment event, Canadian Music Week, and
chaired, produced and hosted the successful
Millennials Canada Youth Marketing event in Toronto.
As Publisher and Executive Editor of DMW since
2000, Ned overseas all content for the site and
newsletter, writes a weekly column Digital Media
Week in Review and has published two books,
Millennials & The Digital Entertainment Age: A
Sourcebook for Consumer Marketers and The Digital
Entertainment & Media Directory. From 2003 to 2004,
he was Editor-in-Chief of Digital Media Law Report.
Before co-founding Digital Media Wire, Ned spent
seven years as a corporate and entertainment
attorney practicing at several of the leading law
firms in the world. Ned is a graduate of
Brown University (AB, with honors, 1990) and the
University of Texas School of Law (JD, 1994) where
he was Chief Articles & Notes Editor of the Texas
International Law Journal. |
JULIE
SHUMAKER, SVP, Sales & Marketing,
Double Fusion
Julie
Shumaker serves as Double Fusion’s senior
vice president, worldwide sales & marketing.
Since joining the company in the fall of
2006, Shumaker has built Double Fusion’s
sales team to the leading independent
network in videogame advertising. Julie’s
organization built revenues of seven figures
+ in multiple games and is expanding the
gaming market through free, ad supported
play formats.
In her role
at Double Fusion, Shumaker leverages her
veteran status in the industry, including
her previous work as senior director of
sales, videogame advertising at Electronic
Arts (EA). At EA she established the
industry’s first seven-figure product
placement deals with McDonald’s and Intel in
EA’s Sims Franchise. Julie’s organization
also successfully implemented multi-title,
multi-year programs with several leading
marketers including General Motors, Nike and
Procter & Gamble. In 2003 she also
successfully launched the first videogame
subscription product offered to consumers
gratis by a marketer, Dodge.
As a seasoned
executive with over fifteen years of sports
sponsorship and advertising experience,
Shumaker was formally director of
sponsorship sales for Quokka Sports and its
joint venture with NBC. Shumaker introduced
brand and product placement through sports
programming like nbcolympics.com, upopen.com
and finalfour.net establishing a series of
first online branded entertainment programs.
Following her four-year tenure with Quokka
Sports Shumaker worked with Yahoo! inc.
driving sponsorship for the fifaworldcup.com
property. In 2005 Shumaker was named to
THE AD AGE 2005 WOMEN TO WATCH REPORT:
Twenty-Five Executives Who Made a Difference
underscoring her success in building
videogames as a viable advertising channel.
Shumaker rounds out her business experience
with a competitive drive stemming from 3
years of professional golf on the Asian and
US tours.
Shumaker
holds a BS in marketing and communications
from Southern Illinois University.
|
SCOTT STEINBERG,
Author, Videogame Marketing & PR / Managing Director,
Embassy Multimedia Consultants
Over one billion people: That’s the number who,
in less than 8 years, have turned to Videogame
Marketing and PR (www.sellmorevideogames.com)
author and ultra-prolific TV/radio host Scott
Steinberg for insight. A frequent morning show
guest on networks like ABC, CBS and CNN, he’s
the founder of Embassy Multimedia Consultants,
which advises clients in multiple industries on
the making, marketing and promotion of PC and
videogames, and has covered technology for 300+
outlets from The New York Times to Playboy,
Rolling Stone and TV Guide. Apart from televised
appearances, public speaking ops, books, games,
syndicated columns and Internet shorts, he’s
also the creator and host of Players Only, the
gaming biz’s first free-to-download and
–distribute online documentary series, which
generated over 500,000 views in its first 5
weeks alone. Hailed as an expert by pundits from
BusinessWeek to NPR and FOX News, his most
recent books include Get Rich Playing Games (www.getrichgaming.com)
and The Videogame Style Guide and Reference
Manual (www.gamestyleguide.com),
the first volume to definitively categorize the
gaming business from A-Z. Other ventures include
software publisher Overload Entertainment and
Games Press (www.gamespress.com),
the ultimate resource for game journalists.
|
MATT
TURETZKY, VP, Content and Non-PC Platforms, RealGames division, RealNetworks, Inc.
Matt Turetzky, Vice President of Content and Non-PC Platforms for the RealGames division of RealNetworks, oversees all gaming content on Real’s owned and partner sites around the world, as well as the global strategy of delivering casual games to mobile phones, handheld, consoles, social networks, iTV and other non-PC platforms. Prior to joining Real, Matt held a variety of roles at Mattel across strategic planning, business development and marketing. In his last role there, he led the interactive games and youth electronics business, which grew to $150mm under his leadership. During his tenure at Mattel, Matt brought the Barbie, Hot Wheels and UNO brands to new gaming platforms. Earlier in his career, he held strategy roles at Disney Consumer Products and PricewaterhouseCoopers. Matt received a Bachelor of Arts in Economics from Williams College and an MBA from Harvard Business School.
|
ROB UHRICH,
Senior Director, Digital Markets,
PaymentOne
Rob Uhrich is Senior Director, Digital
Markets for PaymentOne, the leading payment
provider for alternative and global online
payments. Rob has over a decade of business,
market development and operations experience
in payments and transaction processing for
online based and digital content service
providers. He has been with PaymentOne since
it’s inception over 8 years ago and been
instrumental in assisting PaymentOne’s
clients in generating over $3.5 Billion in
gross retail billings. Rob brings PaymentOne
expertise in the digital entertainment and
content markets. Prior to PaymentOne, he
has held sales and business development
positions in a variety of industries from
shipping and logistics to medical devices.
Rob has a Bachelor of Science in Finance
from Santa Clara University.
|
MIKE
VORHAUS, Managing Director, Frank N. Magid
Associates
Mike Vorhaus is the
| |