PANEL: The Opportunity of eSports for Brands, Agencies & Marketers
This panel will discuss best of brand activations of eSports teams, leagues, competitive gamers and streamers. What is the opportunity for brands, agencies and marketers?
• Marshall Zelaznik, Global Head of Business Development, Major League Gaming
• Mike Lee, Director of Digital, AEG Global Partnerships
• Bill Young, Head of Strategic Partnerships & Sponsorships, eSports, Twitch
• Damon Lau, CEO, Everyday Influencers
Moderator: Joost van Dreunen, CEO & Co-Founder, SuperData Research